Social Media for Nonprofits
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Social Media for Nonprofits. Presentation for Tech4Good Tampa. Jennifer Novak, founder of Next Rise Marketing www.nextrise.co
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Social Media for Nonprofits
- 1. Social Media for Nonprofits Jennifer Novak 1 &
- 2. Social Media for Nonprofits Jennifer Novak 2 slides: follow us: 8/22/2018 twitter.com/nextriseco nextrise.co/tech4good
- 18. 18nextrise.co/tech4good @nextriseco So…how do you find those?
- 19. 19nextrise.co/tech4good @nextriseco • Apply best practices for Social Media concepts to nonprofits. • Understand strategies for using Facebook, Instagram, and Twitter for nonprofits. • Create strategies to increase your email marketing lists with people who will actively support your mission. • Effectively recruit and retain volunteers. • Approach requests for donations and engage corporate donors. • Find tools and utilize platforms in ways that work for you and your organizational budget. Social Media Marketing for Nonprofits
- 20. 20nextrise.co/tech4good @nextriseco A little about me…
- 21. ABOUT JENNIFER NOVAK About Jennifer Novak: Jennifer is a self-described digital media & technology geek with experience in several industries including nonprofits and social services organizations. Jennifer founded Next Rise Marketing to combine her career experience, education, and personal interests. She currently does digital marketing including social media, AdWords, e-mail marketing and building WordPress websites. A self-described social-media geek, Jennifer has presented on digital marketing topics to groups including Tampa Bay WordPress, Tampa Bay Social Enterprise Alliance, and Southeastern Social Enterprise Alliance Summit. Jennifer earned a Bachelor of Science degree in Psychology from Barton College in North Carolina, a Web Design Certificate from the University of Central Florida, and is pursuing an MBA from Webster University. In her free time, she enjoys photography, videography, moderating tweet chats, keeping us with other #NASAsocial alumni, and some other fairly nerdy things. 21 nextrise.co twitter.com/jnovakfl linkedin.com/in/jennifermnovak
- 23. 23nextrise.co/tech4good @nextriseco Who is your target market?
- 24. 24nextrise.co/tech4good @nextriseco How will you measure success?
- 25. 25nextrise.co/tech4good @nextriseco Get the legal stuff documented!
- 26. 26nextrise.co/tech4good @nextriseco Get the legal stuff documented!
- 28. 28nextrise.co/tech4good @nextriseco Paid Media Owned Media Earned Media
- 31. 31nextrise.co/tech4good @nextriseco Goals: • Grow Email/Newsletter Audience • Gain Volunteers • Locate & Retain Donors
- 32. 32nextrise.co/tech4good @nextriseco Newsletter Audience • Create interesting stories • Leave them wanting more
- 33. 33nextrise.co/tech4good @nextriseco Newsletter Audience • Create interesting stories • Leave them wanting more Simple right?
- 35. 35nextrise.co/tech4good @nextriseco Volunteers • Ambassadors • Specific Projects • Ongoing
- 37. 37nextrise.co/tech4good @nextriseco Donors • Specific Campaign • Promote Corporate Donors • Contact for Donors • Pay attention to young donors
- 39. 39nextrise.co/tech4good @nextriseco Top 3 Platforms
- 40. 40nextrise.co/tech4good @nextriseco Twitter • What types of stories? • Twitter lists - create & follow • Find relevant hashtags. Use 0-2 per post • Be SOCIAL! • Interact with Donors • Find Donors & Sponsors • Find Resources nextrise.co/tech4good 40 @nextriseco
- 42. 42nextrise.co/tech4good @nextriseco Instagram • What types of stories? • Create a relevant hashtag • User Generated Content • Find relevant hashtags. Use up to 30 per post. • Avoid generic hashtags • Tag your photos • Leave REAL comments on photos • Find people with a heart for your mission! • Find resources nextrise.co/tech4good 42 @nextriseco
- 44. 44nextrise.co/tech4good @nextriseco Facebook • What types of stories? • Upload video • Live Video • Use hashtags OCCASIONALLY! • FB Messenger • Reach is important • Pay-to-play doesn’t have to be expensive. nextrise.co/tech4good 44 @nextriseco
- 46. 46nextrise.co/tech4good @nextriseco What about: • YouTube • Google Reviews • Yelp • LinkedIn • MeetUp • Reddit • Pinterest • Snapchat
- 47. 47nextrise.co/tech4good @nextriseco What about: • YouTube • Google Reviews • Yelp • LinkedIn • MeetUp • Reddit • Pinterest • Snapchat Ge the basics down first!
- 48. 48nextrise.co/tech4good @nextriseco Tools • Buffer • Hootsuite • Canva • Adobe Spark • WordSwag • iMovie
- 50. 50nextrise.co/tech4good @nextriseco Tools • Buffer • Hootsuite • Canva • Adobe Spark • WordSwag • iMovie Keep it simple & elegant.
- 51. 51nextrise.co/tech4good @nextriseco Is it working?
- 52. 52nextrise.co/tech4good @nextriseco • Apply best practices for Social Media concepts to nonprofits. • Understand strategies for using Facebook, Instagram, and Twitter for nonprofits. • Create strategies to increase your email marketing lists with people who will actively support your mission. • Effectively recruit and retain volunteers. • Approach requests for donations and engage corporate donors. • Find tools and utilize platforms in ways that work for you and your organizational budget. Recap - Social Media Marketing for Nonprofits