The document discusses using social media for HR and recruiting purposes. It outlines five key areas: developing a strategy, choosing tools like LinkedIn, Facebook, YouTube and blogs, building an employment brand, using social media for recruiting, and allocating time, content and training. The focus is on attracting, recruiting and retaining talent through an active social media presence.

1. Using Social Media in
HR & Recruiting
Attract | Recruit | Retain

2. WHO are YOU?

3. WHO is using
SOCIAL MEDIA?
1 billion profiles 240 million blogs
490 million users 500 million accounts
187 million members

4. WHY use
SOCIAL MEDIA?

5. COMMUNICATION evolution

6. WHAT are we afraid of?

7. our FOCUS today
1 DEVELOPING A STRATEGY
2 CHOOSE YOUR TOOLS
3 EMPLOYMENT BRANDING
4 ‘SOCIAL’ RECRUITING
5 TIME, CONTENT & TRAINING

8. DEVELOPING
A STRATEGY
1

9. have a PLAN

10. MONITOR and LISTEN

11. GOOGLE ALERTS

12. SOCIAL MENTION

13. ‘GRIPE’ sites

14. PREPARE your response*
* Before you need it
SOURCE: http://www.webinknow.com/2008/12/the-us-air-force-armed-with-social-media.html

15. CHOOSING
YOUR TOOLS
2

16. where to START?
86.6%
55.3%
46.6%
11.6%
16.0%
9.4%
SOURCE: Jobvite Social Recruiting Survey Results 2012

18. LINKEDIN essentials
• Ensure your Company Profile is accurate/complete
• Build a Personal Profile that:
– represents your company well
– makes candidates want to connect with you
• Build your network & search for candidates
• Join relevant & appropriate groups

19. COMPANY profile

20. 100% COMPLETION
1) Add a profile photo
2) List current position + at least 2 prior jobs
3) 5 or more skills on your profile
4) Write a summary about yourself
FRESHNESS counts

21. 100% COMPLETION
5) Fill out your industry and zip code
6) Add where you went to school
7) Have 50 or more connections

22. BUILD your network
a2e rs...
Size
M rta
So
http://inmaps.linkedinlabs.com

23. join TARGETED groups

24. message for FREE*
*For Now
*for now

26. FACEBOOK essentials
• Showcase your culture & employment brand!
• Fans = database of interested users
• Engage with fans & create a community
• Link back to your corporate website/company page

27. PERSONAL profile

28. COMPANY profile

29. meet EXPECTATIONS

30. ask QUESTIONS

31. share PICTURES & VIDEO

33. YOUTUBE essentials
• Make your employees the stars
• Keep videos to 3 minutes or less
• Share your videos on other social sites
• Use video for learning & development activities

34. YOUTUBE channel

35. tell your STORY

37. BLOGGING essentials
• Establish expertise and credibility
• Foster relationships with candidates (& employees)
• Post information about cool job opportunities
• Share industry news/link to media coverage
• Link to your other social media efforts
• Address concerns or common questions

38. CORPORATE blog

39. PROVIDE information
At Sodexo, internal hires utilized one or
more Sodexo social sites to help find a job or
prepare for an interview at virtually the
same rate as external hires (46-47%).
The careers blog was the most frequently
utilized, read by 32% of internal hires and
17% of external hires.
Arie Ball – VP of Talent Acquisition, Sodexo

41. TWITTER essentials
• Balance promotional, personal & conversational tweets
• Be a “real person” – use your real voice/be authentic
• Be interesting, informative and entertaining
• Share links to interesting & informative stuff
• Post photos from “a day in your life” (twitpics, etc.)

42. TWITTER profile

43. SEARCH bios
SOURCE: https://followerwonk.com/

44. SEARCH tweets

45. EMPLOYMENT
BRANDING
3

46. what’s your BRAND?
Employer Brand
How a business builds and packages its identity, origins and values,
and what it promises to deliver to emotionally connect employees.
Talent Brand
To brand for talent is to market an organization as a place to work to
create demand – as a magnet – to recruit, retain and engage the right
people to do the right work at the right time for the right results.
Libby Sartain – Author, Brand For Talent

47. CONSISTENT messaging

48. ASK employees
“What 3 words describe our culture?”
www.wordle.net

49. ENABLE employees
“We have found that current employees are the most
widely used and are by far the most trusted source of
information about organizations for candidates.”
Corporate Leadership Council

50. ‘SOCIAL’
RECRUITING
4

51. recruiting EVOLUTION
1997 Sources of Hire 2011 Sources of Hire
newspaper ads 28.7% referrals 28.0%
employee referrals 19.7% job boards 20.1%
agency (contingent) 10.4% career site 9.8%
contract recruiters 8.7% recruiter initiated 9.1%
job fairs 8.3% college 6.6%
other advertising 5.0% re-hires 4.3%
image advertising 4.6% social media 3.5%
trade journals 4.2% 3rd party 2.8%
college 2.9% print 2.2%
resume services 2.9% temp/contract-to-hire 2.1%
agency (retained) 2.1% career fairs 1.9%
internet 2.1% walk-ins 0.8%
radio 1.5% other 8.8%
SOURCE: http://www.slideshare.net/gerrycrispin/2012-careerxroads-source-of-hire-channels-of-influence

52. GO where THEY are
‘One of the reasons we’re active in social media
channels is that our candidates expect us to be
in those channels.’
Stephanie Lilak – Chief Staffing Officer, General Mills

53. TIME, CONTENT
& TRAINING
5

54. PLAN & SCHEDULE
Content Calendar
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
• Recognize
a
• Post
“day-­‐ • Ask
a
• Share
• Chat
with
a
• Link
to
• Poll
Fan
or
in-­‐the
life”
Ques=on
Company
Recruiter
Career
Ques=on
Employee
photo(s)
news
informa=on
• Schedule
an
• Ask
a
Event
• Post
a
Video
Ques=on
Time Blocks
Use Tools

55. provide GUIDELINES
free database of 217
social media policies:
socialmediagovernance.com/policies.php

56. TRAIN employees
• Communicate social media guidelines
• Consider the benefits of allowing all employees access
• Provide training even if blocking social media sites
• Share examples of appropriate & inappropriate use

57. wrapping UP

58. “’Build it, and they will come’ only works in the
movies. Social media is a ‘build it, nurture it,
engage them - and they may come and stay.’”
Seth Godin – Author & Marketer

59. thank you!
http://unbridledtalent.com
jennifer@unbridledtalent.com
http://www.facebook.com/UnbridledTalent
http://www.linkedin.com/in/jennifermcclure
http://twitter.com/JenniferMcClure