Jennifer Chiang - digital strategy marketing proposal for kroger

1. Get ready for
Digital Revolution !
Digital Strategy Marketing Proposal for
Jennifer Chiang
J&J PR Company
12/08/2012

2. Economic Surrounding

Consumer Behavior


3. Technology Surrounding

Consumption Behavior


4. ser Saving costumer’s money Coupon for mobile and internet user Saving costumer’s money
Buying product in Kroger Highlighting money saving shopping choices 20% off Buying product in
Coupon for mobile and internet user Saving costumer’s money Customer first Buying product i
ying product in Kroger Buying product in Kroger Highlighting money saving shopping choices Buy

5. “A picture worth thousand words.”

6. “It’s everywhere you want to be.”

7. Key Performance Indicator (KPI)
 Return on investment (ROI)
 Social Interactions
 Cost Per Lead
 SEO Keyword Ranking

8. Budget summary

9. Buy m re,
Save m re
Proposed by J&J PR company
12/08/2012