Jennifer Barbee, a 20-year marketing industry veteran and successful entrepreneur, talks branding 101. This presentation includes how to define your brand, how to tell your brand's story, how to rock the creative process and everything else you need to know to navigate the branding landscape. Nothing's more important than knowing your brand inside and out.

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10. Painkillers
Vs.
Vitamins
ie: building
an addiction

12. BRAND PERSISTENCE
BE A WOODPECKER!!

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51. People Dig
Images

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