Created for Strategic Brand Management in the Spring 2011 semester at the University of Colorado.

2. Whole Foods Walmart

3. Bilingual Bulk Price, Price, Price! Deals Big Carts

4. Promotional items, like these end of aisle displays, are important & prominent at Walmart. They capture customers before they even have to consider the options. PRICE IS EVERYTHING.

5. HEALTH & NUTRITION are NOT a priority

6. real consumers shop at Walmart

7. There was no common demographic at Walmart

8. The parking lot

9. They don’t care about their health…

10. People buy what their kids want.

11. The candy aisle was hugeand divided into sections

12. BULK!

13. Cover all of the micro-categories

14. bite- SIZED

15. In general, they were Deal-Driven also

16. BANG FOR YOUR BUCK

17. curious but loyal

18. calm consumers’ “candy guilt”

19. they need an extra push

20. nostalgia

21. FINAL IMPLICATONS