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Why Appclick Needs Paid Posts
- 1. Why Appclick Needs Paid Posts April 2013
- 2. I ran 2 paid posts: • 1 Promoted Post o Budget: $15.00 o Paid: $14.93 o Campaign Life: 3 days 4/25/13 -4/28/13 120 page engagements Reached 7,548 people • 1 Side Bar Advertising o Budget: $10/Day o Paid: $19.88 o Campaign Life: 2 days 4/29/13 - 4/30/13 Reached 7,592 people in 2 days
- 3. I ran 2 paid posts: • 1 Promoted Post o Budget: $15.00 o Paid: $14.93 o Campaign Life: 3 days 4/25/13 -4/28/13 120 page engagements Reached 7,548 people • 1 Side Bar Advertising o Budget: $10/Day o Paid: $19.88 o Campaign Life: 2 days 4/29/13 - 4/30/13 Reached 7,592 people in 2 days
- 4. Trial and Error • Paid Promoted Post o equals more engagement. • Side Bar Advertising o equals more likes.
- 5. Trial and Error • Paid Promoted Post o equals more engagement. • Side Bar Advertising o equals more likes.
- 6. Promoted Post RESULTS: •20 likes. average is <1 likes per post. •25 people talking •7,548 users reached
- 7. Promoted Post RESULTS: •20 likes. average is <1 likes per post. •25 people talking •7,548 users reached
- 8. With Paid Posts • Paid posts started on April 25, 2013: o Weekly Total Reach up 9,700.62% o People Talking About Appclick up 1,500%
- 9. With Paid Posts • Paid posts started on April 25, 2013: o Weekly Total Reach up 9,700.62% o People Talking About Appclick up 1,500%
- 10. Without Paid Posts o Weekly Total Reach down -3.98% o People Talking About Appclick down -90.62%
- 11. Without Paid Posts o Weekly Total Reach down -3.98% o People Talking About Appclick down -90.62%
- 12. Reach: Organic vs. Paid Organic Reach • No Promoted posts or Sidebar Advertising • < 200 people reached
- 13. Reach: Organic vs. Paid Organic Reach • No Promoted posts or Sidebar Advertising • < 200 people reached Paid Reach •With Promoted Post and Sidebar Advertising (April 29 - April 30) = $20 •>15k people reached
- 14. Reach: Organic vs. Paid Organic Reach • No Promoted posts or Sidebar Advertising • < 200 people reached Paid Reach •With Promoted Post and Sidebar Advertising (April 29 - April 30) = $20 •>15k people reached
- 15. Insights • Organic posts not as effective. • Our audience engages with wit and humor. • Audiences will respond if you ask a question. • Paid posts create a significantly higher reach. • Sidebar advertising does not generate as much engagement as promoted posts. o However, sidebar ads generally target more people.
- 16. Insights • Organic posts not as effective. • Our audience engages with wit and humor. • Audiences will respond if you ask a question. • Paid posts create a significantly higher reach. • Sidebar advertising does not generate as much engagement as promoted posts. o However, sidebar ads generally target more people.
- 17. Recommendations • Content Marketing Strategy o Integrate humor and visuals weaved with important information. o Pick 3-4 pieces of helpful content (infographics, slideshare) to run as a promoted post • Call to Action o Clearly ask your audience what you want them to do. ("like", share, etc.) • Budget o Determine monthly budget for promoted posts
- 18. Recommendations • Content Marketing Strategy o Integrate humor and visuals weaved with important information. o Pick 3-4 pieces of helpful content (infographics, slideshare) to run as a promoted post • Call to Action o Clearly ask your audience what you want them to do. ("like", share, etc.) • Budget o Determine monthly budget for promoted posts
- 19. Questions?