This document discusses the history and evolution of fashion diffusion and the role of media. It describes how fashion plates, engraving, and photography helped spread fashion to mass audiences for entertainment. While media helped push certain fashion trends, celebrities and opinion leaders also influenced audiences. The document then outlines how social media has become a major force in fashion today and will continue transforming the industry in the future.

1. Fashion diffusion and the role of media Li Xiang March 9,2010 com546 – Evolution and Trends in Digital Media Technology University of Washington

2. Fashion Plates Engraving and hand-colored

3. Fashion Photography

4. Mass audiences Entertainment Far-reaching Celebrities as opinion leaders BUT…media still pushing controlled messages to the audiences

5. Past

6. Fashion hearts Social Media

7. The Future

8. References and Photo Credits Cover of the first issue of mercuregalant, 1672 Http://fr.Academic.Ru/pictures/frwiki/49/1672_mercure_galant_january_title_page.Png Fashions for the 1870's Http://content.Lib.Washington.Edu/cdm4/item_viewer.Php?CISOROOT=/costumehist&cisoptr=178&cisobox=1&rec=1 Fashion of the year 1678 from an engraving in the mercuregalanthttp://www.Costumes.Org/history/quicherat/modepourlannee.Jpg Finally, we’re… http://www.Flickr.Com/photos/ravages/3855471788/in/set-72157622869598593/ New York Fashion Week LIVE On Twitter http://www.huffingtonpost.com/2010/02/11/new-york-fashion-week-liv_n_455498.html Queen television http://www.Flickr.Com/photos/manolo/77543626/ Shirky, C. (2008, July 24). Clay Shirky - Future Transformations. Retrieved March 9, 2010, from Us Now: http://usnowfilm.com/logs/15 Social media bandwagon http://3.bp.blogspot.com/_FaJEG-bWO-Q/SZ0JACMnw8I/AAAAAAAAA3c/DvrdUEjjGgM/s400/social+media+bandwagon.jpg The history of fashion diffusion in pictures http://www.Eurbanista.Com/the-history-of-fashion-diffusion-in-pictures/ Want A vogue magazine? Http://www.Sofashon.Com/wp-content/uploads/2008/03/vogue-ger-1.Jpg