This is the bio and resume of Justin King, B2B eCommerce Evangelist, Speaker and Editor of eCommerceandB2B.com

1. ECOMMERCEandB2B.COM | @justin_king
1

2. ECOMMERCEandB2B.COM | @justin_king
2

3. ECOMMERCEandB2B.COM | @justin_king
3

4. I especially enjoy
speaking in front
of large groups.
I don’t enjoy
writing, and
honestly I am not
very good at it.
ECOMMERCEandB2B.COM | @justin_king
4

5. Here I am speaking at
the B2B eCommerce
Summit
Yes, I talk with my hands
ECOMMERCEandB2B.COM | @justin_king
5

6. Complexity is your
enemy. Any fool can
make something
complicated.
It is hard to
make something
simple.
ECOMMERCEandB2B.COM | @justin_king
6

7. And that is what I try to do.
Make the complex simple by
telling memorable stories
that are relevant to the topics at
hand.
ECOMMERCEandB2B.COM | @justin_king
7

8. ECOMMERCEandB2B.COM | @justin_king
8

9. while my craft is communication
my expertise is in
ECOMMERCEandB2B.COM | @justin_king
9

10. I was working for Rosetta, a large eCommerce and Interactive agency that I was a part of
building. I helped start our B2B Industry vertical and believed that eCommerce was
eventually going mainstream in B2B.
I had built ERP systems and loved Manufacturers and Distributors. I had also been
working in eCommerce my entire career – I even co-owned my own eCommerce agency.
So, I started to build my point of view on B2B and eCommerce hoping that I would be on
the forefront of thought leadership when it went mainstream.
A couple of years later, hybris was entering North America with Endeca. I had spoken at a
dinner with Endeca on the subject of B2B eCommerce. Hybris was promoted as a
platform built for B2B eCommerce. They offered me the opportunity to help build a
startup within a startup. Amazing opportunity.
ECOMMERCEandB2B.COM | @justin_king
10

11. And then…
bought
ECOMMERCEandB2B.COM | @justin_king
11

12. ECOMMERCEandB2B.COM | @justin_king
12

13. As the primary voice for Oracle Commerce specifically in
B2B I work across Sales and Product Management to
communicate thought leadership and our value
proposition across the industry and customers.
• Regular and sought after speaker for all internal and
external events on the topics of eCommerce and B2B
eCommerce
• Lead the ideation, development and communication
of the first ever B2B E-Commerce messaging within
Oracle Commerce and ATG.
• B2B eCommerce strategist helping customers create
vision and roadmap for their site implementations
and digital strategy, directly resulting in over $50M in
revenue.
• Developed the primary go-to-market messaging for
hybris (as Endeca) in North America and was the main
presenter in front of all major customers.
• Trained hundreds of reps and solutions consultants on
how to present the Oracle Commerce offering.
ECOMMERCEandB2B.COM | @justin_king
13

14. SO, THAT’S MY
DAY JOB
ECOMMERCEandB2B.COM | @justin_king
14

15. Having been a part of many startups (and even a
few successful ones) I work with a lot of early stage
companies, helping them craft their messaging,
pitches and presentations.
One of my favorites
ECOMMERCEandB2B.COM | @justin_king
15

16. I also use my blog to work out
my thoughts and ideas.
ECOMMERCEandB2B.COM | @justin_king
16

17. ECOMMERCEandB2B.COM | @justin_king
17

18. ECOMMERCEandB2B.COM | @justin_king
18

19. thank you!
No, I am not looking for a job, but I love
talking to people, so reach out anytime!
ECOMMERCEandB2B.COM | @justin_king
19