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Where Did It All Go
Wrong?: The Rise and
Fall of the PI Lawyer
 Jeff Zindani LLB , MA Solicitor and
       Legal Business Strategist
Meet Jack Ross and his team at Ross
Lewis and Coulson Solicitors.
We had Good Holidays
We could afford private schools
Guilty Pleasures. But well earned!
What’s wrong with a drink or two!
The battle against the insurance villains
was worth it.
They weren't too bad. At least we could
buy cases and keep the firm going.
Yes, we had to deal with these people to
get paid but we always found a way.
What Do Judges Know about Costs?
I never saw it coming…
“The organisations likely to suffer the
most are those with the delusion that
tomorrow will be like yesterday” Peter
               Drucker
Don’t Press The Button!
But I don’t know what to do !
Top 10 Tips to Survive


1. Stop the Lawyer Victim Syndrome-yes its
going to hurt but move on.
Top 10 Tips to Survive

2. Put Away the Ogden Tables and Look at the
New Metrics
No more hourly rate x time and success fee.
Top 10 Tips to Survive

3. Time To Exit?
Planned Abandonment is a Business Strategy. If
you didn’t do PI today, would you go into it
tomorrow?
Top 10 Tips to Survive

4.Define Your Business Model
• CD’s V Downloads?
• High Street v Online Shopping?
• Silo or Boutique?
Top 10 Tips to Survive

5.There is Life After Referral Fees.
• You are going to have work harder. Its called
  business development and marketing.
Top 10 Tips to Survive
6. Reengineer Business Processes
• Do you have an up to date
  case/document/knowledge management
  system?
• Stop making cars by hand because you wont
  get paid if charges are based on fixed costs.
Top 10 Tips to Survive

7. Lead Change by a Clear Action Plan
Restructuring and Re-Engineering wont happen
without a clear action plan.
Top 10 Tips to Survive

8. Create a New Culture at the Firm Based Upon
Fixed Costs. This will take time but will pay
dividends.
Top 10 Tips to Survive

• 9. Unwind Liabilities to Funders and the Bank.
  WIP will largely disappear for the bulk of PI
  work.
Top 10 Tips to Survive

10. Leadership, Leadership and Leadership.
This is the driving force behind any change.
Thank You
• Any questions or queries don’t ask Jack but let
  me know : jeffzindani@gmail.com
• See my blog at jeffzindani.com
• Or go to Linked in
• Watch out for my new book with Prof Dominic
  Regan : Surviving Jackson : A Practice Guide
  for Change

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How PI Lawyers Can Survive and Thrive in the New Legal Landscape

  • 1. Where Did It All Go Wrong?: The Rise and Fall of the PI Lawyer Jeff Zindani LLB , MA Solicitor and Legal Business Strategist
  • 2. Meet Jack Ross and his team at Ross Lewis and Coulson Solicitors.
  • 3. We had Good Holidays
  • 4. We could afford private schools
  • 5. Guilty Pleasures. But well earned!
  • 6. What’s wrong with a drink or two!
  • 7. The battle against the insurance villains was worth it.
  • 8. They weren't too bad. At least we could buy cases and keep the firm going.
  • 9. Yes, we had to deal with these people to get paid but we always found a way.
  • 10. What Do Judges Know about Costs?
  • 11. I never saw it coming…
  • 12. “The organisations likely to suffer the most are those with the delusion that tomorrow will be like yesterday” Peter Drucker
  • 13. Don’t Press The Button!
  • 14. But I don’t know what to do !
  • 15. Top 10 Tips to Survive 1. Stop the Lawyer Victim Syndrome-yes its going to hurt but move on.
  • 16. Top 10 Tips to Survive 2. Put Away the Ogden Tables and Look at the New Metrics No more hourly rate x time and success fee.
  • 17. Top 10 Tips to Survive 3. Time To Exit? Planned Abandonment is a Business Strategy. If you didn’t do PI today, would you go into it tomorrow?
  • 18. Top 10 Tips to Survive 4.Define Your Business Model • CD’s V Downloads? • High Street v Online Shopping? • Silo or Boutique?
  • 19. Top 10 Tips to Survive 5.There is Life After Referral Fees. • You are going to have work harder. Its called business development and marketing.
  • 20. Top 10 Tips to Survive 6. Reengineer Business Processes • Do you have an up to date case/document/knowledge management system? • Stop making cars by hand because you wont get paid if charges are based on fixed costs.
  • 21. Top 10 Tips to Survive 7. Lead Change by a Clear Action Plan Restructuring and Re-Engineering wont happen without a clear action plan.
  • 22. Top 10 Tips to Survive 8. Create a New Culture at the Firm Based Upon Fixed Costs. This will take time but will pay dividends.
  • 23. Top 10 Tips to Survive • 9. Unwind Liabilities to Funders and the Bank. WIP will largely disappear for the bulk of PI work.
  • 24. Top 10 Tips to Survive 10. Leadership, Leadership and Leadership. This is the driving force behind any change.
  • 25. Thank You • Any questions or queries don’t ask Jack but let me know : jeffzindani@gmail.com • See my blog at jeffzindani.com • Or go to Linked in • Watch out for my new book with Prof Dominic Regan : Surviving Jackson : A Practice Guide for Change