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SOCIAL SEL L ING 
@ 
PRESENTED BY: JEF F ZELAYA
Sales is evolving…
Learn more at: http://www.triblio.com/the-social-selling-hub/
People picked up the phone 
The sales rep controlled the process 
Building trust was easier 
Learn more at: http://www.tri...
Learn more at: http://www.triblio.com/the-social-selling-hub/
Learn more at: http://www.triblio.com/the-social-selling-hub/
Buyers Evolved… 
Learn more at: http://www.triblio.com/the-social-selling-hub/
7 0% OF BUYING PROCESS COMPLETED 
WI THOUT SALES INVOLVEMENT 
Source: Marketo
ON AVERAGE DECISION MAKERS CONSUME 5 PIECES 
OF CONTENT BEFORE BEING READY TO SPEAK TO A 
SALES REP 
Source: CMO Council S...
IN 2 0 0 7 I T TOOK AN AVERAGE OF 3 . 6 8 COLD CAL L AT TODAY I T TAKES 8 AT TEMPTS 
Source: Telenet
So Sales Needs To Evolve… 
Learn more at: http://www.triblio.com/the-social-selling-hub/
Learn more at: http://www.triblio.com/the-social-selling-hub/
Money Talks
7 8% OF SALESPEOPLE USING 
SOCIAL MEDIA OUTSEL L THEIR 
PEERS 
Source: Forbes
SOCIAL SEL L ING 
TEAMS ON AVERAGE: 
• Increase customer renewals by 15% 
• Increase team quota attainment by 31% 
• Incre...
PEOPLE ST I L L BUY 
FROM 
Those they know 
Those they like 
Those they trust 
Those they respect 
SOCIAL SEL L ING IS ABO...
PHASE 1 
GET THE RIGHT TOOLS
CONSIDER ADDING THESE 
TOOLS TO YOUR 
TOOLBOX 
Learn more at: http://www.triblio.com/the-social-selling-hub/
STEP 2 
PROSPECT
PROSPECT ING
Learn more at: http://www.triblio.com/the-social-selling-hub/
Learn more at: http://www.triblio.com/the-social-selling-hub/
ENGAGE IN GROUPS
LEVERAGE YOUR ALMA 
MATER
LEVERAGE YOUR ALMA 
MATER
C O M P E T I T O R ’ S 
FOL LOWERS
MONI TOR TWI T TER 
Content Curation 
Tools 
Social Selling 
Help 
Recommend a 
digital agency?
INBOUND LEADS
Learn more at: http://www.triblio.com/the-social-selling-hub/
Trust
Share awesome content 
i.e: Educate, Entertain, Engaging
PHASE 2 
NURTURE
PHASE 3 
ENGAGEMENT
or meet in person…that’s even better.
Thank You! 
Jeff Zelaya 
305.766.2631 
jeff@triblio.com 
@jeffzelaya
Social Selling Training Presentation @ Siteworx
Social Selling Training Presentation @ Siteworx
Social Selling Training Presentation @ Siteworx
Social Selling Training Presentation @ Siteworx
Social Selling Training Presentation @ Siteworx
Social Selling Training Presentation @ Siteworx
Social Selling Training Presentation @ Siteworx
Social Selling Training Presentation @ Siteworx
Social Selling Training Presentation @ Siteworx
Social Selling Training Presentation @ Siteworx
Social Selling Training Presentation @ Siteworx
Social Selling Training Presentation @ Siteworx
Social Selling Training Presentation @ Siteworx
Social Selling Training Presentation @ Siteworx
Social Selling Training Presentation @ Siteworx
Social Selling Training Presentation @ Siteworx
Social Selling Training Presentation @ Siteworx
Social Selling Training Presentation @ Siteworx
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Social Selling Training Presentation @ Siteworx

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Social Selling Training Presentation @ Siteworx

  1. 1. SOCIAL SEL L ING @ PRESENTED BY: JEF F ZELAYA
  2. 2. Sales is evolving…
  3. 3. Learn more at: http://www.triblio.com/the-social-selling-hub/
  4. 4. People picked up the phone The sales rep controlled the process Building trust was easier Learn more at: http://www.triblio.com/the-social-selling-hub/
  5. 5. Learn more at: http://www.triblio.com/the-social-selling-hub/
  6. 6. Learn more at: http://www.triblio.com/the-social-selling-hub/
  7. 7. Buyers Evolved… Learn more at: http://www.triblio.com/the-social-selling-hub/
  8. 8. 7 0% OF BUYING PROCESS COMPLETED WI THOUT SALES INVOLVEMENT Source: Marketo
  9. 9. ON AVERAGE DECISION MAKERS CONSUME 5 PIECES OF CONTENT BEFORE BEING READY TO SPEAK TO A SALES REP Source: CMO Council Study
  10. 10. IN 2 0 0 7 I T TOOK AN AVERAGE OF 3 . 6 8 COLD CAL L AT TODAY I T TAKES 8 AT TEMPTS Source: Telenet
  11. 11. So Sales Needs To Evolve… Learn more at: http://www.triblio.com/the-social-selling-hub/
  12. 12. Learn more at: http://www.triblio.com/the-social-selling-hub/
  13. 13. Money Talks
  14. 14. 7 8% OF SALESPEOPLE USING SOCIAL MEDIA OUTSEL L THEIR PEERS Source: Forbes
  15. 15. SOCIAL SEL L ING TEAMS ON AVERAGE: • Increase customer renewals by 15% • Increase team quota attainment by 31% • Increase reps hitting quota by 21% • Increase weekly demos from 4.3 to 7.8 Source: Aberdeen
  16. 16. PEOPLE ST I L L BUY FROM Those they know Those they like Those they trust Those they respect SOCIAL SEL L ING IS ABOUT LEVERAGING YOUR PERSONAL BRAND & TECHNOLOGY TO DO THESE 4 THINGS
  17. 17. PHASE 1 GET THE RIGHT TOOLS
  18. 18. CONSIDER ADDING THESE TOOLS TO YOUR TOOLBOX Learn more at: http://www.triblio.com/the-social-selling-hub/
  19. 19. STEP 2 PROSPECT
  20. 20. PROSPECT ING
  21. 21. Learn more at: http://www.triblio.com/the-social-selling-hub/
  22. 22. Learn more at: http://www.triblio.com/the-social-selling-hub/
  23. 23. ENGAGE IN GROUPS
  24. 24. LEVERAGE YOUR ALMA MATER
  25. 25. LEVERAGE YOUR ALMA MATER
  26. 26. C O M P E T I T O R ’ S FOL LOWERS
  27. 27. MONI TOR TWI T TER Content Curation Tools Social Selling Help Recommend a digital agency?
  28. 28. INBOUND LEADS
  29. 29. Learn more at: http://www.triblio.com/the-social-selling-hub/
  30. 30. Trust
  31. 31. Share awesome content i.e: Educate, Entertain, Engaging
  32. 32. PHASE 2 NURTURE
  33. 33. PHASE 3 ENGAGEMENT
  34. 34. or meet in person…that’s even better.
  35. 35. Thank You! Jeff Zelaya 305.766.2631 jeff@triblio.com @jeffzelaya

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