How to win clients and influence your boss with Real-Time Analytics

Jeffrey Nichols
Agency President um adPharos, LLC
26. Jul 2017••
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
How to win clients and influence your boss with Real-Time Analytics
1 von 55

How to win clients and influence your boss with Real-Time Analytics

26. Jul 2017••
Downloaden Sie, um offline zu lesen
Marketing

A presentation I delivered at Pubcon SIFMA 2017 aimed at helping agencies understand how to leverage real-time analytics to benefit their agency and their clients.

Jeffrey Nichols
Agency President um adPharos, LLC

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How to win clients and influence your boss with Real-Time Analytics

Hinweis der Redaktion

  1. Title Slide
  2. About Me
  3. How many agency / in house folks?
  4. Story slide 1
  5. Since we use Google Analytics to power these dashboards let’s start there.
  6. Google Analytics Partner Summit 2011
  7. Useful for testing event tracking
  8. Real Time API released
  9. What are we going to talk about
  10. What are we going to talk about
  11. What are we going to talk about
  12. Tron is the opposite of real-time dashboards
  13. Especially for companies where the website is not the primary channel
  14. What gets measured gets done
  15. Set expectations appropriately and make sure you can meet them
  16. Pitch story
  17. “Let’s talk about how to build a dashboard” Ha Ha
  18. If the viewer has to do math in their head your dashboard is a failure
  19. You still need to pull monthly reports
  20. No programming required – the dashboard is displayed with your web browser
  21. Wow factor
  22. Integrate into the lives of office employees
  23. Monitor customer sentiment in real-time
  24. Monitor the dashboards you charge for in your office Setup a URL that’s easy to remember and uses your agency URL.