1. 16 Best Practices of
B2B Corporate Blogging
Jeffrey L. Cohen (@jeffreylcohen)
Social Media Marketing Manager, Howard, Merrell & Partners
Contributing Editor, SocialMediaB2B.com
Partner, OurHashtag

2. What is a Blog?

7. Why a Blog?

8. http://www.flickr.com/photos/alexpatterson/2078963636/

9. http://www.flickr.com/photos/22240293@N05/3845692998/

11. Best Practices

12. Establish a Strategy

14. Use Buyer Personas

15. http://www.slideshare.net/michelelinn/marketing-profs2010-contentmarketing-3982146

16. Use Keywords

18. Develop a
Content Strategy

19. http://www.flickr.com/photos/scottkinmartin/2196226089/

20. Create an
Editorial Calendar

22. Find a Voice

24. Create Compelling
Content

26. Follow Other Blogs

28. Post on a Regular
Schedule

30. Include Calls to Action

33. Show Author Photos

35. Link from Home Page

37. Engage with Readers

39. Spread Your Content

41. Leave Comments

43. Measure Success

44. 16 Blogging Best Practices:
• Establish a Strategy • Post on a Regular Basis
• Use Customer Personas • Include Calls to Action
• Use Keywords • Show Author Photos
• Develop a Content
Strategy
• Link from Home Page
• Create an Editorial
• Engage with Readers
Calendar
• Spread your Content
• Find a Voice
• Leave Comments
• Create Compelling
Content • Measure Success
• Follow Other Blogs

45. Blog Links
• http://www.robotwisdom.com
• http://www.peterme.com
• http://blogs.sun.com/jonathan
• http://blog.blueskyfactory.com
• http://www.breakingpointsystems.com/community/blog
• http://37signals.com/svn
• http://boeingblogs.com/randy
• http://blog.strands.com
• http://sethgodin.typepad.com
• http://blog.hubspot.com
• http://indium.com/blogs
• http://ge.geglobalresearch.com/blog
• http://conversations.nokia.com
• http://blogs.oracle.com
• http://blogs.sas.com

46. Contact:
Email:
jcohen@merrellgroup.com
Twitter:
@jeffreylcohen