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RELAX
DISCOVER
WATCH
the New TV UX
& Video Software Platform
Based on proprietary cloud
PVR technology
August 2014
THE TEAM
Serial Entrepreneurs
Executive Management Team
RELAX.DISCOVER.WATCH.
Bart Bronselaer
Chairman
Ex Royal Park Investments
Chairman
Ex Merrill Lynch 	
  	
  
	
  
Bart Van Coppenolle
Founder, CEO & CTO
Serial entrepreneur
Metris founder & ex-CEO
	
  	
  
	
  Egbert Hendriks
MD The Netherlands
Serial Entrepreneur
HintTech, USoft, Tripitch and
Tribe of Noise
	
  
	
  	
  
	
  
Philip Vandormael
Founder, President & COO
Ex Metris COO
Craig Barberich
MD Americas
Ex Apple
Ex Adobe Video
Jeff Hock
MD Asia
Ex Autodesk
Ex Hyland
Start-up entrepreneur
	
  
	
  	
  
	
  
800	
  people	
  
Profitable	
  8%	
  
€100	
  million	
  sales	
  
25+	
  countries	
  
15	
  acquisi;ons	
  
IPO	
  NYSE	
  Brussels	
  
Nikon	
  trade	
  sale	
  
@EV@IPO+33%	
  
DETAILS re: METRIS
NV, THE FOUNDERS’
PRIOR ENTERPRISE
Our Development Team
RELAX.DISCOVER.WATCH.
Video & UX expertise
THE CONSUMER PRODUCT
A TV UX Software, delivering TV as it should be
Based on proprietary Cloud PVR technology
The Consumer Pain
RELAX.DISCOVER.WATCH.
Lean-Forward TV Navigation fails to deliver Relaxation
A New Consumer TV Experience based on cloud PVR
RELAX.DISCOVER.WATCH.
So Relaxing, It’s Captivating!
85,000+ Viewers in Belgium
RELAX.DISCOVER.WATCH.
Stickiness DAU/MAU 20%+
Live demonstration
RELAX.DISCOVER.WATCH.
Convince yourself, use it!
Bhaalu User Interface
RELAX.DISCOVER.WATCH.
WYSIWYG Channel Surfing
Bhaalu User Interface
RELAX.DISCOVER.WATCH.
Personal Virtual TV Channels
Bhaalu User Interface
RELAX.DISCOVER.WATCH.
Free TV Everywhere on Any Connected Device
Bhaalu User Interface
RELAX.DISCOVER.WATCH.
Social & Mobile Integration
Bhaalu User Interface
RELAX.DISCOVER.WATCH.
Social Integration on the Big Home Screen
THE BUSINESS MODEL
B2C Freemium & B2B Monetization
B2C Freemium Subscription + SW & HW Model
Free Model
Limited Personal Video Recorder space for personal recordings, incl. Catch-All
Mobile TV Everywhere App authenticated against existing Pay TV subscriptions
Premium Membership
Monthly subscription Big Screen Membership: €8 /m
Software Licensing
Big Screen License
(Google Chromecast, Smart TV, Apple Airplay) : €49
Auxiliary hardware
HDMI SD Stick (incl. big screen SW license) : €125
HDMI HD Box (incl. big screen SW license) : €365
RELAX.DISCOVER.WATCH.
OEM integration for smart TV available!
Business model
RELAX.DISCOVER.WATCH.
Content
RELAX.DISCOVER.WATCH.
Seamlessly integrated VOD
Broadcasters
RELAX.DISCOVER.WATCH.
Secure & Measure Ad Eyeballs during time & place
shifted viewing – Mobile & Online Ad Retargeting
Operators
RELAX.DISCOVER.WATCH.
Monetizing existing nPVR & TV rights
w/ the Next Generation TV Experience
Last mile HD video content delivery
OUR IP
Front End & Back End Technologies
Patent Portfolio
US Patent families, PCT Int’l
1. TV UX – front end
Ø Right Brain UX
Ø VOD UX
Ø Advertisement account & UX
2. Cloud based nPVR – back end
Ø Personal Catch-All Cloud based nPVR
Ø nPVR video compression technologies
Ø Network optimization technologies
Ø Last mile on demand video delivery technologies	
  
RELAX.DISCOVER.WATCH.
4 patents granted, 20+ pending applications
THE LEGAL MODEL
Authentication based cloud PVR
Upselling existing Content Rights
Cloud PVR granting priority to Extra Rights Monetization
Personal Video Recorder Product in the Cloud aligned with all US & International
Case Law & Legislation:
US: Aligned with Aereo verdict as well as Cablevision and Sony Betamax cases
Europe: Aligned with European Directive and national Legislation & Cases
Granting Priority to Upselling Extra services & extra content rights Monetization:
Content: seamlessly integrated VOD services & ticket sale
Broadcasters: seamlessly integrated VOD & Ad Account for Ad Shifting & Retargeting
Operators: Seamlessly integrated VOD & data offerings
	
  
RELAX.DISCOVER.WATCH.
CURRENT STATUS
Product, legal & business Model
Validated in Belgium
Current statusProduct Validated:
New TV UX captivates 85,000+ Viewers; 1% of population in 1 month
Collaborative cost effective Catch-All Cloud Video Recorder: €0.1/m cost per
active free mobile member
Legal Model Validated:
Law suits won in Belgium: “bhaalu is a legal video recorder product, not an
unlicensed VOD or TV distributor”
Other law suits are currently being settled
Business Model Validated:
0,5M$ revenues from B2C products
Active collaboration with one Operator, other leading MSOs under negotiation,
Strategic interest from international MSOs
RELAX.DISCOVER.WATCH.
Market validation done, international roll out planned
International Roll Out
RELAX.DISCOVER.WATCH.
Belgium, Netherlands, Germany
USA
China, Singapore
WHAT WE LOOK FOR
VC Funding & Business Development
Funding
RELAX.DISCOVER.WATCH.
Raising	
  
€15	
  million	
  
B	
  round	
  
A	
  round	
  
Closed	
  €7,5	
  million	
  
ANer	
  €2	
  million	
  
founders	
  &	
  friends	
  
THANK YOU !
info@bhaalu.com | www.bhaalu.com

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Right brain presentation august 2014