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The AIM of Social Media & Web 2.0: Who? What? How? Jeffrey Keefer www. silenceandvoice .com   jeffrey@ silenceandvoice .co...
WIIFM?
Audience Intent Message Mission & Vision
Who is your audience?
Audience <ul><li>Where are they? </li></ul><ul><li>What do they want? </li></ul><ul><li>What do they think about you? </li...
What do you want them  to think, do, or say?
Intent <ul><li>What is your objective in reaching out to your audience? </li></ul><ul><li>What results do you want? </li><...
How will social media fulfill your intent for your audience?
Message <ul><li>How can you engage your audience in ways that will meet their WIIFM? </li></ul><ul><li>What resources do y...
What is social media? Use technology  to share, discuss, and create information and experiences with others
 
 
Participatory Culture Affiliations Expressions Collaborations
Web 2.0 Participatory technologies
Social Media / Web 2.0 Technologies <ul><li>Communication </li></ul><ul><li>Collaboration </li></ul><ul><li>Multimedia </l...
Communication
Collaboration
Multimedia
Entertainment
WIIFM?
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Social Media & Web 2.0

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An introduction to Social Media and Web 2.0

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Social Media & Web 2.0

  1. 1. The AIM of Social Media & Web 2.0: Who? What? How? Jeffrey Keefer www. silenceandvoice .com jeffrey@ silenceandvoice .com September 10, 2008
  2. 2. WIIFM?
  3. 3. Audience Intent Message Mission & Vision
  4. 4. Who is your audience?
  5. 5. Audience <ul><li>Where are they? </li></ul><ul><li>What do they want? </li></ul><ul><li>What do they think about you? </li></ul>
  6. 6. What do you want them to think, do, or say?
  7. 7. Intent <ul><li>What is your objective in reaching out to your audience? </li></ul><ul><li>What results do you want? </li></ul><ul><li>How can you measure success? </li></ul>
  8. 8. How will social media fulfill your intent for your audience?
  9. 9. Message <ul><li>How can you engage your audience in ways that will meet their WIIFM? </li></ul><ul><li>What resources do you need / have? </li></ul><ul><li>How can you sustain this? </li></ul>
  10. 10. What is social media? Use technology to share, discuss, and create information and experiences with others
  11. 13. Participatory Culture Affiliations Expressions Collaborations
  12. 14. Web 2.0 Participatory technologies
  13. 15. Social Media / Web 2.0 Technologies <ul><li>Communication </li></ul><ul><li>Collaboration </li></ul><ul><li>Multimedia </li></ul><ul><li>Entertainment </li></ul>
  14. 16. Communication
  15. 17. Collaboration
  16. 18. Multimedia
  17. 19. Entertainment
  18. 20. WIIFM?

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