4. The unique Guardian
Diversity of views
Liberal/progressive
Serious/intelligent
Edge, wit,
attitude
Independent
English language, but not
American
Trust-owned
Comment analysis
across media
Well-resourced
Light regulation
5. Who are we?
Content
Community
Content
Advertising
6. Who are we?
• Manufacturer? • Opinion?
• Distributor? • Community?
• Information? • Platform?
• Knowledge? • Network?
• What is our essence?