8 Digital Trends That Will Change Everything - Revised
1. Twitter is so 2009!
How to scare the sh!t out of a bunch of marketers!
8 Digital Trends That Will Change
Jeff Hilimire, Chief Digital Ofﬁcer!
Josh Martin, Social Media Lead!
2. Today’s Agenda
Trend #1: Facebook is killing it! Trend #5: Social games!
Trend #2: Lifestreaming! Trend #6: Augmented reality!
Trend #3: Checking In! Trend #7: Google Wave & Google Buzz!
Trend #4: Visual Search! Trend #8: Sh!t you’re not ready for!
3. Jeff Hilimire @jeffhilimire
Chief Digital Officer firstname.lastname@example.org
Engauge Blog: jeffhilimire.com
19. Facebook Connect!
•! More than 80,000 websites have implemented
•! More than 60 million Facebook users engage
with Facebook Connect on external websites
•! 2/3 of comScore’s U.S. Top 100 websites & half
of comScore’s Global Top 100 websites have
implemented Facebook Connect!
20. Facebook Credits!
•! Virtual currency is a multibillion-dollar market!
•! Facebook created credits in ’09 & recently
started rolling out to a few social games - ex.
•! Partnership with PayPal - payment option for
purchasing Facebook credits!
21. What’s next for Facebook?!
•! Soon it will be commonplace to
purchase products and exchange
money in Facebook!
22. What’s next for Facebook?!
•! Users will be able to do more and
more things on Facebook through
their mobile device!
•! Play Games!
•! Interact with Fan Pages!
•! Send money!
23. What’s next for Facebook?!
•! Brands have only begun to test the
limits of what’s capable in Facebook!
•! Facebook to offer more services for
brands, but at a price!
24. What does Facebook mean for you?!
•! Brands that aren’t on Facebook are missing out on opportunities
to connect with their customers and future customers!
•! Facebook allows you to get thousands of fans and turn them into
marketers - sharing your content / message!
•! Facebook presence is more important than your website!
•! Facebook content displaying in real-time search!
34. What does Lifestreaming mean for you?!
•! Today, people have their own brands. You have to ﬁnd a way to
be relevant to them within their brand. Think of it as co-
marketing with fans of your brand.!
•! Think of the many ways that your brand creates content and ﬁnd
ways to spread the word, outside of Facebook and Twitter.!
•! Real-time content. And portable content.!
42. What does “checking in” mean for you?!
•! Location-based marketing is the next big thing!
•! Is there a way for your business to take advantage of check-ins?
Rewards, promotions, data mining, etc.?!
•! Is this going to be the year for Mobile?!
49. What does Visual Search mean for you?!
•! Consumers are not satisﬁed with search today.!
•! Existing searches are best for items you know more about and not
ideal for “Discovery”!
•! Your brand can come alive in a visual search.!
•! This is the year to experiment and ask users for feedback.!
56. A few facts about FarmVille...!
•! FarmVille is the most popular app in the history of Facebook!
•! FarmVille players outnumber real farmers in the U.S. by a ratio of
60 to 1!
•! On an average day, FarmVille players purchase 500,000 virtual
tractors. John Deere, the biggest U.S. manufacturer of real
tractors sell around 5,000 a year.!
•! FarmVille was able to raise over $1 million for Haiti relief efforts!
59. What does Social Gaming mean for you?!
•! Marketing opportunities - bing example!
•! In many cases, apps / games within social
networks represent one of the best
ways to reach new customers.!
•! Consider researching whether or not
your customers are playing social games.
Is there a place for your brand within
67. What does Augmented Reality mean for you?!
•! Throw off the constraints - technology now opens new
•! Cool for the sake of being cool is still cool - but the beauty lies in
trying new things.!
72. What does Google Wave mean for you?!
•! It’s particularly useful for brainstorming and collaborating over
multiple geographic locations.!
•! Over time people want to interact both with your brand but also
with other customers. Are there ways that you could incorporate
•! Great forum for working with multiple agencies and stakeholders.!
Want a Google Wave invite? Email me at email@example.com!
74. What is this Buzz all about?!
•! It’s another social network...!
•! Ties in with: Twitter, Picasa, YouTube, Flickr, Mobile!
•! Tied directly to Gmail - comments to your posts go directly to
•! More of a closed network, but you can choose to share things
publicly and/or privately!
76. What does Google Buzz mean for you?!
•! Another method of engaging and collaborating with others!
•! Opportunities to gather feedback - similar to Twitter, but
messages can be longer and include images, links, etc.!
•! Could be an interesting social network when they add features for
businesses / brands!