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How to Get Started with Social Media Marketing

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Social media is changing everything. How we communicate, do business and read our news. The biggest change to business is that it is democratizing marketing. You can now create and publish and market your own 30 second ad via YouTube. You can publish your own articles and educate your customers via your blog. Then you can engage, distribute and market to your customers and Prospects on Facebook, Twitter and LinkedIn. You now have control over your own marketing. It is the end of business as usual.

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How to Get Started with Social Media Marketing

  1. 1. How to Get Started with Social Media Marketing
  2. 2. Social Media is Democratizing Marketing
  3. 3. Businesses Need to Be Publishers
  4. 4. Challenge 1: Technology is Changing Rapidly butHumans are Slow to ChangeTo reach 50 million users – Radio took 38 years – TV took 13 years – Internet took 4 years – iPod took 3 years – Facebook added over 200 million users in less than 12 months!
  5. 5. Challenge 2: We still think Local not Global
  6. 6. Challenge 3: Managing Disruption
  7. 7. Companies that don’t adapt to the disruption are becomingextinct as companies that adapt grow and thrive!
  8. 8. Challenge 4: Getting Found in a Huge Volume of Information -Over 500 million Websites
  9. 9. Challenge 5: Consuming the Velocity of Information “Every two days we create as much information as we did from the dawn of civilization up until 2003” Eric Schmidt, 2010 (CEO of Google)
  10. 10. Challenges in Your Industry: Real Estate• Lots of Choices 1. Land and Build, Location, Existing, New• Many Sellers 1. Agents, Builders, Private Sales• Multitude of Ways to Find Properties 1. Google, Newspaper, Referral
  11. 11. Your Industry: Real EstateHow Can You Help Your Potential Customers?1. Create content that educates, informs and inspires2. Engage with them and create a trusted relationship on social networks they use3. Then you can sell them what they need!
  12. 12. The Internet Marketing Landscape
  13. 13. The Internet Marketing Landscape• Search Engines
  14. 14. The Internet Marketing Landscape• Email Marketing
  15. 15. The Internet Marketing Landscape• Paid Internet Marketing
  16. 16. The Internet Marketing Landscape• Social Media Marketing
  17. 17. Social Media MarketingWhat Social Media Marketing isn’t!• A one way conversation• Selling• Corporate speak
  18. 18. Social Media MarketingWhat Social Media Marketing is!• Creating contagious multimedia content on social media (Blogs, YouTube, Pinterest) to engage with prospects• Building fans, followers and tribes on social networks Facebook, Twitter and LinkedIn• Publishing and Promoting it on Social Networks – Let your followers crowd source your marketing through sharing on social networks
  19. 19. Social Media Marketing• Core Principles – Publish and Promote to Multiple Social Networks
  20. 20. Social Media Marketing• Core Principles – Create “Liquid” and “Linked” content
  21. 21. Social Media Marketing• Core Principles – Create compelling “Multimedia” Content
  22. 22. Social Media Marketing• Core Principles – Tap into the power of the “Visual Social Web”
  23. 23. Social Media Marketing• Core Principles – Make it easy to share
  24. 24. Social Media Marketing• Why Use Social Media Marketing?
  25. 25. Why Social Media?Amplifies your Content
  26. 26. Why Social Media?Accelerates the Spread of your Brand
  27. 27. Why Social Media?It Provides Networking on Steroids
  28. 28. Why Social Media?Your Business Can Self-Publish
  29. 29. Why Social Media?Enlists the Power of Global Word of Mouth
  30. 30. Why Social Media?Facilitates Trust - Edelman Trust Barometer
  31. 31. How Do I Start with Social Media Marketing?Step One: Create a Digital Marketing Strategy 1. Create a clear vision 2. Know who your audience is 3. Know what your goals are 4. Create tactics to achieve those goals 5. Measure, manage and modify
  32. 32. How Do I Start with Social Media Marketing?Step Two: Implementing Marketing Tactics on the MajorSocial Media Channels to Achieve Goals
  33. 33. How Do I Start with Social Media Marketing?Blog Top Tips1. Create Contagious Multimedia Content2. Include social media sharing buttons3. Publish Consistently4. Promote to your fans and followers on your social networks
  34. 34. How Do I Start with Social Media Marketing?Blog - Case Study
  35. 35. How Do I Start with Social Media Marketing?Facebook Top Tips1. Grow your fans by encouraging “likes”2. Publish visual content3. Engage don’t sell
  36. 36. How Do I Start with Social Media Marketing?Facebook - Case Study
  37. 37. How Do I Start with Social Media Marketing?Facebook – Case Study
  38. 38. How Do I Start with Social Media Marketing?Twitter Top Tips1. Learn the art of the headline (You only have 140 characters)2. Grow your followers with links to liquid content3. Engage with thought leaders and experts in your industry
  39. 39. How Do I Start with Social Media Marketing?Twitter – Case Study
  40. 40. How Do I Start with Social Media Marketing?YouTube Top Tips1. Create short videos - 2 minutes or less2. Optimize video for search engines3. Promote them on the Blog, Facebook and Twitter,
  41. 41. How Do I Start with Social Media Marketing?YouTube – Case Study
  42. 42. How Do I Start with Social Media Marketing?LinkedIn Top Tips1. Participate in Groups2. Use calls to action that capture emails3. Integrate and publish to LinkedIn via your other platforms such as your Blog and Slideshare account
  43. 43. How Do I Start with Social Media Marketing?LinkedIn - Case Study
  44. 44. How Do I Start with Social Media Marketing?Slideshare Top Tips1. Upload Corporate PowerPoint presentations to Slideshare2. Optimise for search engines3. Publish and Promote on your other social networks
  45. 45. How Do I Start with Social Media Marketing?Slideshare - Case Study
  46. 46. How Do I Start with Social Media Marketing?Pinterest Top Tips1. Create Boards that suit your product business categories2. Link them back to your other digital properties3. Have some fun and make it less formal
  47. 47. How Do I Start with Social Media Marketing?Pinterest - Case Study
  48. 48. How Do I Start with Social Media Marketing?Instagram Top Tips1. Make it personal and fun2. Publish regularly3. Create high quality photos
  49. 49. How Do I Start with Social Media Marketing?Instagram - Case Study “Jamie Oliver”
  50. 50. Be Persistent! “Nothing in the world can take the place of persistence. Talent will not,…Genius will not, Education will not; the world is full of educated derelicts…… Persistence and determination alone are omnipotent” Calvin Coolidge - US President
  51. 51. Want to Learn How to Create and Market your Online Brand with Social Media?
  52. 52. Twitter: @JeffBullas

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