3. THE MASTHEAD THE HEADER
The masthead NME is in block
FRONT COVER ANALYSIS The header provides information of
content in the magazine and special
capitals to catch to the
information in the issue. The writing
audiences attention as the
is in capital letters and in bold to
masthead is only 3 letters it is
show its importance and catch the
aligned to the left instead of
audiences eye.
being central this saves space
so there can be more sell lines. THE SELL
LINES/COVER LINES
USE OF A FLASHER
The sell lines are in block capitals to
The use of a flasher is providing the audience show importance they are placed
with the latest and exciting news. The flasher next to the masthead so they will be
stands out because the background of the one of the first things the audience
flasher is all in red and the background is will see when they pick up the
mainly white but the red colour still goes with magazine.
the NME theme of white, red and black.
THE MAIN IMAGE
BACKGROUND The main image dominates the whole of
The background is full of graffiti the cover and will definitely be the first
and is very colourful which is thing you see when looking at this
trying to represent Dizzee’s magazine. The shot of Dizzee is a long
busy life. shot and it is very chaotic because he is
shown at a angle this can represent his hip
hop background and also his busy life.
USE OF A PULL QUOTE
THE MAIN COVER LINE
The pull quote provides the audience with
what the main article is about and why The main cover line is placed on top of the
Dizzee has been placed on the cover of the image showing that this weeks edition is
magazine this week. This also draws the Barcode- about Dizzee
audience in and gives them a view of what's
in this week’s issue. date/issue/price
THE FOOTER The barcode is placed in the
RULE OF THIRDS The footer provides added information of
corner of the magazine because it
The left third has been used for the is not the main attraction. The
what else is in this weeks issue of date, issue and price are placed
masthead which has been
NME,.this can also try and change the on the barcode. The barcode is
positioned there so there is the sell
readers mind about buying the magazine if important for selling purposes of
lines can be placed on the right.
they are not satisfied by the cover or if the magazine producers and the
Also the left third has been mainly
they are considering buying another shop selling the magazine
used for information such as the pull
magazine. because sales can be analysed
quote and the flasher.
4. TARGET AUDIENCE OF THIS
MAGAZINE
Target audience Profile Methods used to
The magazine's target audience is Attract Target
mainly trying to attract men between Audience
17 and 30 but the average age of the
target audience is 25. 73% of the Dizzee Rascal has been used on the
readers are male and 27% are cover because the magazine is trying
female. The magazine will try to to target a young audience between
target the younger generation of 17 and 30 and because he is a hip
people mainly aged between 17 and hop artist he has been used, also this
30 this can The magazine is mainly magazine is trying to target men and
trying to attract people in the ABC1 so he is also suitable for that target
social class. The magazine is priced market. The use of a graffiti
at £2.20 as this magazine targets background and the angled long shot
the ABC1 social class this is going to of Dizzee provides a hectic and
be an affordable price for them. messy cover which will leave the
consumer confused and they will not
know where to look. This gives the
Key Facts magazine a jam-packed feeling so
the consumer will feel they are
Price - £2.20
getting a lot for there money.
Frequency - Weekly
Circulation - 56,284
Readership - 411,000
Launch Date -1952
Male - 73%
Female - 27%
Average Age - 25
ABC1- 73%
Target Market - Men 17-30
6. FRONT COVER ANALYSIS
THE MASTHEAD USE OF A FLASHER
The masthead is very similar to The flasher provides added information the
NME it is aligned to the left the colour blends in with the background colour
masthead consists of 1 letter of the magazine the wording is coloured in
Q because this is the name of black but some of it is in red to show it is
the magazine the letter Q is important and exciting.
coloured white so it can stand
out on the red background. The
sell line is trying to win readers THE MAIN IMAGE
over from competing
The main is dominating the magazine and
magazines.
will attract the audience very quickly . The
shot used is close up shot and this shows
the that the musician in the cover has
BACKGROUND attitude.
The background of the THE SELL
magazine is white/silver colour it
is quite plain so the cover lines LINES/COVER LINES
and main image can stand out. The sell lines are placed around the
domination cover image so they are
also dominating to the audience.
The sell line lines are coloured
mainly in black and red so the
audience can easily distinguish the
USE OF A PULL QUOTE magazine if viewing from a distance.
The Pull Quote provides shock information
about an artist or situation and is placed on Barcode-
the cover for the audience so they date/issue/price
immediately want to purchase the magazine
and read the article. The pull quote also The barcode is placed in the
provides information on the main image and THE MAIN COVER LINE corner of the magazine because it
the readers can assemble a story from the is not the main attraction. The
The cover line is large and gives a good date, issue and price are placed
quote and the main image.
insight into what this weeks issue is about on the barcode. The barcode is
and also gives us information on what the important for selling purposes of
image is trying to show us. the magazine producers and the
shop selling the magazine
because sales can be analysed
8. THE HEADER
FRONT COVER ANALYSIS The header provides information of
THE MASTHEAD content in the magazine and special
The masthead Kerrang is information in the issue. The writing
spread across the top of the is in capital letters and in bold to
cover and stands out because show its importance and catch the
it is in blocked capitals. The audiences eye. Two different
masthead has a smashed colours have been used yellow and
effect giving the masthead a white which is the main colour
electrical guitar feel. The scheme of the magazine this
audience will instantly know it highlights the main genre.
is a Rock magazine.
THE MAIN IMAGE
The main image straight away gives the
THE SELL reader the genre of the magazine his
LINES/COVER LINES expression shows he has attitude and we
stereotypically sense the genre is rock.
The main sell line “back to blow your The image which is a medium shot
mind” is in block capitals the sell line dominates the cover because his red shirt
is slanted to they are bad and does not match the colour scheme of the
rebellious. The cover line above magazine which is white and yellow. The
“Foo Fighters” is also in block main cover line is placed on top of him
capitals but is much bigger and which reads “Foo Fighters” we then can
suggests that the man in the main figure out that he is the lead singer.
cover image is involved with this
band.
Barcode-
RULE OF THIRDS date/issue/price
The right third of the magazine has The barcode is placed in the
mainly been used for the main THE FOOTER corner of the magazine because it
image and the left third has been is not the main attraction. The
used for information such as sell The footer provides added information of date, issue and price are placed
lines which are trying to advertise what else is in this weeks issue of Kerrang on the barcode. The barcode is
the magazine and the 8 page it has been put in a list to show the important for selling purposes of
special which also tries and magazine has a lot of articles and material the magazine producers and the
persuades the audience to buy. to keep the reader occupied. shop selling the magazine
because sales can be analysed