Pinterest for Brand (E. Vivier / JN. Chaintreuil)

V 1.1

An opportunity for
brands? Or another
social media fad?
Helping companies
to understand
A quick summary about Pinterest.com for brands &
the future of digital marketers : figures, principles, examples,…
Version 1.1 by Emmanuel Vivier & Jean Noel Chaintreuil | +33 6 11 62 37 94 | emmanuel.vivier@gmail.com | jnchaintreuil@gmail.com

©Emmanuel Vivier & Jean Noël Chaintreuil. All rights reserved . www.emmanuelvivier.com & http://jnchaintreuil.com › Paris, Moscow & New-York

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©EmmanuelVivier & Jean Noël Chaintreuil All rights reserved. | www.emmanuelvivier.com & http://jnchaintreuil.com 2

1. What is Pinterest?
What is a ”pinboard-styled social photo sharing website”?


http://pinterest.com/about/

What is Pinterest?
Pinterest is a Virtual Pinboard.

• Pinterest lets you organize and
share all the beautiful things you
find on the web = an Information
Gathering Tool = a curation
platform . People use pinboards to
plan their weddings, decorate their
homes, and organize their favorite
recipes.
Best of all, you can browse
• Pinterest’s goal is to connect everyone in the
pinboards created by other people. world through the 'things' they find
Browsing pinboards is a fun way to interesting. They think that a favorite book,
discover new things and get toy, or recipe can reveal a common link
between two people.
inspiration from people who share • With millions of new pins added every week,
your interests. Pinterest is connecting people all over the
world based on shared tastes and interests.
• To get started, request an invite.

http://pinterest.com/about/

What is Pinterest?
What Can You Do with Pinterest?

• Redecorate your Home! Joy uses Pinterest to save decorating
ideas for her new home in LA. She saves patterns, furniture, and
accessories that catch her eye.

• Plan a Wedding! Divya and Ben use Pinterest to plan their
wedding. Their Moms can leave comments about the
dresses, flowers, and ties they pin up

• Find your Style! Tim uses Pinterest to share his personal style. He
pins clothing, shoes and accessories he finds while browsing
stores and fashion blogs.

• Save your Inspirations! Sha uses Pinterest to save design
inspirations for his job. He can reference inspiring design
work to share with his team at Trulia.

Source : luc legay : http://www.flickr.com/photos/luc/6871504887/sizes/l/in/photostream/

What is Pinterest?
Pinterest vs the other social platforms :

Pinterest is not replacing
the existing tools.
It offer complementary
functionalities.

Like a twitter with
pictures, or the 2.0 version
of a Netvibes, it mainly
appeals to women thanks
to its user friendly interface
Source : Chart from luc legay
and visual appeal.


http://en.wikipedia.org/wiki/Pinterest

Who is behind Pinterest?
A few facts

History Company facts
• Dec 2009 : Development of Pinterest started • The startup has 19 employee
• March 2010 : The site launched as a closed • Business Model : Pinterest derives
beta
some income from modifying
• Aug 16, 2011: Time magazine published
Pinterest in its "50 Best Websites of 2011" users' affiliate links to commercial sites.
column By replacing the original affiliate
• Oct 2011, the company secured $27M in tracking code with Pinterest's tracking
funding code, any affiliate payment is passed to
• Dec 2011: the site entered the top 10 social Pinterest instead of the original affiliate
networks, according to Hitwise data, with 11M
• Most of the site's users are female, with
total visits per week
97% of the site's Facebook "likes" being
• Dec 2011 : the company was named the best
new start up of 2011 by TechCrunch. made by women.
• Jan 2012 : ComScore reported the site had 11.7
million unique users, making it the fastest site
in history to break through the 10 million
unique visitor mark.

Source : WCG

How does Pinterest work?
Principles

• Users can “pin” images via the • When “pinning,” users can click on the image
following ways: and be taken to the original website
– Tool bar bookmarklet pulls images • Users can choose to follow some or all of
other users’ boards in order to see future
from any site and pins the site and
pins
a corresponding thumbnail image
• In addition to “repinning,” users can like or
to a pin board comment on pins
– Uploading an image from your • Users can also create shared pin boards and
computer or your mobile phone assign other users to be admins of the board
using the app • When “pinning,” users have the option of
– Copy/paste link and select sharing their new “pin” on Facebook or
corresponding thumbnail image Twitter
Pin It Bookmarklet
– “Pin It” social sharing buttons on
websites (where available)
– Or by “repinning” items – thus
adding a viral aspect to the
community

Principles
Pin: An image added to
Pinterest. Can be added from
any site using the “Pin it”
button or you users can
upload images from their
computer or mobile device.

Board. Set of Pins related to
one topic. Users can follow all
boards or specific boards of
other users

User Actions: Users can browse, rePin, comment on, and like Pins

How to start?

1. Request an invitation

2. Create your account
– Fill up your profile info (description, photo, site URL,…)
– Link your account to your Facebook and Twitter
accounts

3. Use
– Create one or several boards (=a folder or topic page)
– Pin some content = Upload an image/videovideos or
share a link from a website where the content to
share is
– Include a click-through link for each pin
– Search for interesting content from other users (ex
fashion)
– Repin photos/videos you like from other people’s
feed

4. Promote sharing
– Add a “follow” or “pin it” button from your site
– Integrate Pinterest into your communication plan:
drive traffic and promote your boards across
platforms.
– You can now even add Pins to your Facebook timeline


http://itunes.apple.com/us/app/pinterest/id429047995?mt=8&ign-mpt=uo%3D2#

Pinterest mobile App (Version 1.4)

• Pinterest Mobile is only available as • From your mobile, pin anything that
iPhone App and as an HTML5 site catches your eye: memorable
for now. meals, places to visit, or great
• You can view pins and boards, look shopping finds!
at profiles, follow people and of
course, repin all the things you find.
• In the coming weeks, Pinterest will
be adding the ability to search and
browse by category, edit pins, and
create new boards.
• Support for other touch based
devices like Windows Phone 7 and
Blackberry will be coming soon.
Pinterest iPhone App Pinterest Mobile
HTML5 version


2. Pinterest : the new social media goldrush?
Another social media fad or a real trend?


Some figures about Pinterest...
An amazing growth rate

Pinterest generated more than 11 million visits
during a single week in December
2011, according to Experian Hitwise



12 M unique visitors/m

10,4 M registered users

9M monthly Facebook-
connected users

Source : http://visual.ly/pinterest-usa-vs-uk

Traffic is soaring, interest may differ depending on countries

Traffic US vs UK
• Unique visitors increased by 429% • A different type of audience
(from Sept. to Dec. 2011)


Source : http://visual.ly/pinterest-usa-vs-uk

In the US users are mainly female, in the UK male are above 50%

Sex of the users (US vs UK) Age of users (US vs UK)
• 83% users are female in the US • Users are older in the US

12M unique visitors/m 200.000 unique visitors/m


Source : http://www.zoomsphere.com/charts/pinterest/fr/profiles/#!0|14

Zoomsphere.com can help you identify the most popular users
Ex France top 15 Pinterest users

Ex : USA Top
7 Pinterest
users

8 reasons why Pinterest is so popular?
What Can You Do with Pinterest?

1. A great source feeding 5. A sense of community
people curiosity
6. A “user friendly” interface
2. Visual self expression
7. No ads : no popups or visual
3. Easy curation : save and share invading ads
what you like, nice pictures, ideas,
product in 2 clics 8. A platform boosting the
virality of content :
4. A sense of accomplishment by connecting with Twitter and
Facebook, users are instantly
appealing to any collector
connected to their friends and can
share content instantly with them


3. Brands & Pinterest?
What are the opportunities for business?


Brands & Pinterest : They are 100+ Brands on Pinterest
What industries should benefit the most from Pinterest?

• Most businesses should be able to find a use for this platform, but some
industries are a perfect fit for Pinterest based on the visual nature of their
offering and what is already popular on the network. These industries include:

What benefits/usage for brands:
Home
Tourism Decoration • Increase the virality of your content
Vacations Architecture
Travel
(really easy to share = to repin)
• Boost your traffic : Warby Parker
Restaurants
Art
reports that 11% of their social traffic is
& food
coming from Pinterest. (18% from
Twitter)
Weddings Fashion • 1st mover advantage : Be of one the 1st
Photography brand to be there in order to get PR
coverage and easierly gather fans
• HR : a new way of publishing jobs
offers?

http://socialmediatoday.com/node/439744&utm_source=feedburner_twitter&utm_medium=twitter&utm_campaign=autotweets

Examples of brands using Pinterest for marketing
100 brands on Pinterest (Source : http://socialmediatoday.com)

Food and Cooking Journalism Fashion and Lifestyle Magazines Retailers Home Goods and Services
• Cabot Cheese • Newsweek • Real Simple Magazine • Nieman Marcus • American Standard Brands
• Epicurious • Time • Brides Magazine • Bergdorf Goodman • Gilt Home
• Chobani • The Wall Street Journal • Shape Magazine • Nordstrom • High Point Market
• Lindt Chocolate • CTV News • In Style • West Elm • Apartment Therapy
• Middle Sister Wines • CBS New York • People • Michael's • Realtor .com
• Pillsbury • PBS NewsHour • Rue Magazine • Pottery Barn Kids • Benjamin Moore Paints
• Domestica • KOMO News • Better Homes and Gardens • Zales • Lowes
• Food52 • USA Today College • Lonny Magazine • Etsy
• Peanut Butter & Co. • Gannett Digital • Matchbook Magazine • Abe's Market Non-Profits
• Pretzel Crisps • Mashable • Lucky Magazine • LaylaGrace • UNICEF
• Little Debbie • Ladies' Home Journal • Feterie • Humane Society of New York
• Tillamook Cheese Travel • Today's Parent • Betsy White Stationary • National Wildlife Federation
• Hillshire Farm • American Airlines • Sunset Magazine • Boticca • AARP
• Whole Foods • Southwest Airlines Parenting Magazine • Melissa and Doug • Go Red for Women
• Pepperidge Farm Puff Pastry • BedandBreakfast .com • Jo-Ann Fabric and Craft • Rotary International
• HomeAway Apparel • Williams-Sonoma • Sacramento Public Library
Cooking Magazines • Gap
• Cooking Light Publishing • Modcloth Celebrities/Tastemakers Colleges and Universities
• Saveur • Chronicle Books • Tom's Shoes • Nina Garcia • Miami University
• Clean Eating • Random House Books • Lulu's • Chris March • Drake University
• Knopf Doubeday • Threadless • The Backstreet Boys • Emory University
Sports • Crown Publishing • Sevenly • Paula Deen • Yale University
• Seattle Seahawks • Heinemann Publishing • Land's End • Michael Kors • Texas A&M
• Major League Baseball • BlogHer • Club Monaco • Felicia Day • Skidmore College
• Scholastic Inc. • Barkers Clothing • Martha Stewart • Oberlin College
Television • Zulily • Ree Drummond Miscellaneous
• The Weather Channel Beauty and Fashion • Anthropologie • Alanis Morissette • Barbie
• Today Show • Tarte Cosmetics • Lily Pulitzer • AMD
• Travel Channel • Rent the Runway • Barneys New York • LuxeFinds
• HGTV • Birchbox • Kate Spade NY • General Electric
• Food Network • Shop It To Me • Allens Boots • Klout
• Sesame Street • Honeycomb Salon • Gilt Baby and Kids • Verizon Wireless
• Pop Sugar • Pinterest


http://mashable.com/2012/01/19/pinterest-brands/

1. Promote a Lifestyle

• “For most consumer brands, the idea behind • Etsy (The world's most vibrant handmade +
your brand makes sense on vintage marketplace)
Pinterest.” explains Evan Sharp (Pinterest
designer and co-founder)
• Don’t throw pictures from your products and
be creative! Publish image that promote a
lifestyle or the essence behind your brand or
your brand culture.
• You can create as many “boards” as you
want. Pinners will decide which one to
follow. Therefore, be innovative and a bit
foolish since the concept of Pinterest is to • Etsy is a marketplace for vibrant handmade and
discover and share new things… vintage merchandise. In January 2012, Etsy added
Pinterest’s Pin It button on Etsy listing pages,
alongside the Tweet and Like buttons. Etsy on
Pinterest has over 53.000 followers. It has 26
boards that feature products from its marketplace.
Boards include Gift Ideas, DIY Projects, Fashion,
Cool Spaces, Stuff We Love, and Etsy Kids.


http://mashable.com/2012/01/19/pinterest-brands/ & http://www.openforum.com/articles/pinterest-for-brands-5-hot-tips

1. Promote a Lifestyle

• Birchbox inspires its followers! • Whole Foods Market

• Burberry shows its latest products

• The beauty subscription service pins moods, trends, close-ups and
accessories related to the beauty and cosmetics universe. It shows
looks that can be created with make-up. Birchbox has pinboards
where “unboxing” videos are shared and tips and tricks from
BirchboxTV are included. Birchbox also has pinboards that show
images of the boxes sent to customers giving sneak peaks of the
products included in each box.

http://mashable.com/2012/01/19/pinterest-brands/ & http://www.openforum.com/articles/pinterest-for-brands-5-hot-tips

2. Use Pinterest as a focus group 3. Crowdsource

• Millions of people use Pinterest to keep • You can ask fans to pin pictures of
track of objects they love, places they enjoy, themselves with their favorite product of
foods they devour and things that inspire yours and tag you, and then you can easily
them. repin those photos onto a VIP board — it’ll
• Therefore, you can view it as a sort of focus give a shoutout to these fans and show
group. potential customers that your current users
• Look at the pinners who follow your brand really like using your product.
— see what they’re pinning and who else • If your company hosted an even recently,
they’re following. They’re volunteering a lot encourage people to pin and tag the photos
of information about their interests, as a sort of crowdsourced scrapbook.
passions, dreams and sense of humor in a • And around the holidays, encourage them
more natural way on Pinterest than they to pin a “wish list” board to curate the gifts
would on say, a survey or even on Facebook, they’re hoping for.
where they have to manually enter
“sarcasm” or “travel” as an interest.
• Use this information to your advantage to
glean insights about your target consumers.


http://mashable.com/2012/01/19/pinterest-brands/

4. Create a contest

• Land’s End did with the “Pin It To Win It”
holiday campaign

• Since the site is still new, examples are still rare, but Land’s
End has been one of the 1st brand to test contest on
Pinterest :
• Lands’End officially launched its Lands’ End Canvas Pinterest
page on November 17th, 2011
• From 24th to 21st of Dec 2011, Lands’ End Canvas has been
tapping the visual, style-conscious Pinterest audience to
launch an engagement promotion. The campaign, called
“Lands’ End Canvas Pin It to Win It,” encouraged users to
browse www.landsendcanvas.com and create virtual Lands’
End Canvas pinboards for a chance to win one of 10 $250
gift cards.
• The winning boards belonged to Crosby Noricks, Michelle
Berkey, Tony Kim and Debbi Seibel
• A search on Pinterest shows that there were around 200
boards created for the contest, with each containing at least
10 to 20 images, which means a lot of Land’s End
merchandise was injected into the Pinterest feed at no cost.
• Running contests like this is a great way to expose your
brand and products to a large audience, given the viral
nature of these images and the engaged Pinterest audience


http://www.practicalecommerce.com/articles/3347-14-Brands-on-Pinterest/page/3 & http://articles.businessinsider.com/2012-01-17/strategy/30634298_1_boards-brands-content#ixzz1mrYYWnBq

5. Be creative!

• Chris March (designer and host of Bravo • L2 uses Pinterest for its Press Room
TV’S Mad Fashion) post TV show marketing

• TIME Magazine “backstage”

• Chris March on Pinterest has over 100.000
followers. Boards feature designer inspiration and
final looks from each episode. Boards usually go up
immediately after an episode airs. TIME Magazine is doing a wonderful job of using boards to surface interviews,
staff bios and promote behind-the-scenes blog posts, proving that Pinterest
can potentially help grow the audience for news publishers as well.


Source : http://pinterest.com/about/etiquette/

Brands & Pinterest
22 tips to use Pinterest

1. Register /claim your brand's name to 5. Don’t be leecher, be an active member
avoid brandjackers squating it (ex Louis of the community and pin,re-pin and
Vuitton)! like other users’ images if you find them
2. If you are in the fashion, retail, luxury, relevant
art, travel,… industries, try it and learn. 6. Brands that only share own content are
Outside the time spent, it is free to uninteresting. It is better to promote a
experiment with Pinterest… lifestyle
3. Boost your brand image by sharing cool 7. Check the HELP Section of
but relevant images. Inspire people and Pinterest.com and read their official
generate a viral effect blog to be aware about new
4. Gather customers insights and identify functionalities.
trends by finding out what’s interesting 8. If you don’t want the pictures of your
for users. Use if as a focus group, website to be pinned : add this small
crowdsource inspiration for your team piece of code to the head of any page
on your site: <meta name="pinterest"
content="nopin" />


Source : http://pinterest.com/about/etiquette/

Brands & Pinterest

9. Follow the “Pin Etiquette” • Report Objectionable Content Pinterest do not
allow nudity or hateful content. If you find
content that is objectionable or violates
• Be Nice Pinterest is a community of people.
our Terms of Service can submit the content for
Tastes are personal, but be respectful in your
review by pushing the “Report Content” link.
comments and conversations.

• Tell them How to Make Pinterest Better They
• Credit Your Sources Pins are the most useful
are just getting started, so there are going to be
when they have links back to the original
bumps here and there. Let them know what's
source. If you notice that a pin is not sourced
working, what's not. They take your input
correctly, leave a comment so the original
seriously. You can get in touch with them
pinner can update the source. Finding the
anytime:
original source is always preferable to a
- Suggestions: hi@pinterest.com,
secondary source such as Google Image Search
- Bugs: bugs@pinterest.com,
or a blog entry.
- Help: help@pinterest.com

• Avoid Self Promotion Pinterest is designed to
curate and share things you love. If there is a
photo or project you’re proud of, pin away!
However, try not to use Pinterest purely as a
tool for self-promotion.

Source : http://www.simplyzesty.com/social-media/top-tips-for-brands-on-pinterest

Brands & Pinterest

10. Promote products with pricing information 11. Add a follow button to your site
• Pinterest features a section on the site called ‘gifts’ which • Pinterest has a few goodies that can be used on your own site,
contains information on products categorized by price, with to help grow your followers and promote your pins/boards.
links through to purchase. It’s actually incredibly easy to get The first of these that you’ll find useful are the follow buttons
your products listed in this section. When you’re uploading a that can be added to your website. Here you simply select the
pin to your board, just make sure you include the price in your style of button that you want, click on it and the embed code
tags and your product will be pulled into the gifts section. Add will be displayed. This code will be automatically populated
your price in to the description and tags : with the url of your own Pinterest account when you’re logged
in :

• And it will then be pulled in automatically to the gift section,
with the price displayed :

• At the moment, gifts are only listed in $ dollars & pounds £
but this will hopefully change as the site leaves beta.


Source : http://www.simplyzesty.com/social-media/top-tips-for-brands-on-pinterest

Brands & Pinterest

12. Add a ‘Pin It’ button to your site 13. Enable Share on your Facebook Timeline
• The pin it button, can be added next to a specific image on • Pinterest recently added the option to add a Pin to your
your site. People will be able to easierly pin this picture to Facebook Timeline.
their own board thanks to this button. • This is a great way to build very visual awareness for your
• The Pin It button is made to look like and function similarly Pinterest account and encouraging employees to get involved
to both Facebook's and Twitter's buttons. Placing them to promote your account. Until Facebook implements
together will increase the social awareness of your Timeline for Pages, this will have to be kept to individual
products. Timelines.
• While a description is optional, it is recommended;
specifying it lowers the friction for your users to pin your
products.
• You can have multiple Pin It buttons on each page using the
Advanced code below. For example, on a catalog. Just make
sure that each one is next to and associated with the
correct product, visually.

• Note that this will automatically add any new pins to your
Timeline


http://socialmediatoday.com/node/439744&utm_source=feedburner_twitter&utm_medium=twitter&utm_campaign=autotweets

Brands & Pinterest

14. Create group boards 15. Contribute to group boards
• When you create a board on Pinterest, you have • As well as creating your own group boards, make
the option of whether to make it a group board or sure you are also contributing to other’s group
not. If you’re trying to build a community through boards.
your account, you should make it open. To do this, • As you’ll need to request to be added, you can
you need to invite people to join the board when always leave a comment on a particular pin asking
you create it. Select ‘me and contributors’ and type to be a contributor to that board, letting them
in the name or email of who you’d like to add. You know that you’ll have lots of interesting content to
will only be able to add people that you are add!
following : • As with anything in social media, this shouldn’t be
too sales-focused.
• As well as posting your own products, make sure to
source other interesting content that people will
be interested in. This is a great way to build your
profile within Pinterest, whether running a
personal or corporate account.


Source : http://socialmediatoday.com/node/439744&utm_source=feedburner_twitter&utm_medium=twitter&utm_campaign=autotweets

Brands & Pinterest

16. Add an RSS feed of your board 18. Invite other members
• You can generate an RSS feed of your whole • You will have probably learned by now that your
account by using the following url, replacing fans on Facebook and Twitter are always looking
‘username’ with the username on your account : for fun new content. While Pinterest is starting to
• feed://pinterest.com/usernamer/feed.rss pick up users massively, there’s still a long way to
• You can then use this RSS feed on your Facebook go before it reaches the mainstream. Integrate
Page for example, or encourage people to add it to Pinterest with your other social network accounts.
their own Readers to subscribe to your latest pins. • If you’ve got a Twitter or Facebook account, link to
Pinterest on there and ask people to join. They’ll
always like to be seen ahead of the curve in front
17. Use keywords of their friends, jumping on the next big site before
• As Pinterest functions much more like a social it hits :
search engine than a social network, it’s very
important to pay attention to how you tag your
product, to increase the chances of your content
getting found. Add in relevant keywords to the
product itself, but also the categories it may relate
to etc.. Also try and pin content that is topical. If
you see that a particular type of pin is getting
featured on the ‘most popular; page – i.e. cakes,
then see if you can pin content that is similar,
tagged correctly.


Brands & Pinterest

19. Find who’s pinned your content 20. Pin videos
• If you want to get an easy overview of who’s • Videos are somewhat under-used on the site, as it
pinning content from your website, simply enter was a new feature that Pinterest enabled late last
the url below, replacing XXXXXX with your own site year, to enable you to pin videos.
url : • The good news is, it’s incredibly easy to do but it
• http://pinterest.com/source/XXXXXX will add a lot more depth to your boards and
• This will take you to a page with all the content provide a bit of different content than scrolling
that’s been pinned from your site : through videos. To pin a video, you simply add a
pin in the same way you normally would, either
through the site or the bookmarklet :

• This is another great opportunity to build your
community. Leave comments on these pins and
also make sure to follow people from your
corporate/personal account to let them know
you’re interested and start sharing more content


Brands & Pinterest

21. Re-order your boards 22. Watermark Your Image
• With Pinterest the emphasis is largely on how • Before finding a home on Pinterest, images
visually beautiful your boards are. sometimes lose their source information as they
• Take time to select products carefully, and also travel around the web. To better help your
rearrange your boards to give the best impact, with audience locate your product information, consider
the most important boards at the top. You can do discretely watermarking photos that are used for
this by going to your boards and clicking on social media promotion with the source website
‘rearrange’ on the top right hand corner : and/or product information.


4. The future of Pinterest?
A bit of prospective?


The future of Pinterest?
A bit of prospective?
Strengths Weaknesses
& Opportunities & Threats
• Simple : Pinterest is very “user friendly” and • Audience is mostly women : less mainstream than
therefore may appeal to the mainstream market Facebook or Twitter)
• Highly social : since you need to connect via a • Limited use for non visual products
Facebook or Twitter account, you are directly • Copyright infringement potential issues
connected to your friends and can share content Many content creators such as Getty Image are
with them. It can therefore boost content virality protesting regarding Pinterest users reusing their
while referring traffic to brands site content without permission. Pinterest has a
• It connect people based on their similar interest, notification system which allows copyright holders
not only based on friendship. to request that content be removed from the site.
• A great way for product discovery & purchase : But as the MegaUpload stop shown, a business
recreating impulse buy online "based almost entirely on using images without
• Site referrals & SEO : Pins lead customers directly permission“ might become illegal sooner or later.
back to you, creating links to your pages • Inactive users : Like Quora or Google+, or even
• HR : An opportunity for employer branding (look at Twitter not all the users creating an account will
the UCLA page) & viralizing job offers continue to use it. Their number will decide if
Pinterest stay a nice niche platform or become
mainstream
• Competition : Clipboard.com, Tumblr,… might fight
back

ABOUT THE AUTHORS
Jean-Noël Chaintreuil & Emmanuel Vivier

About the authors
Speakers & digital experts in Marketing & Human Resources 2.0

Emmanuel Vivier Jean-Noël Chaintreuil
• emmanuel.vivier@gmail.com • jnchaintreuil@gmail.com
• http://www.emmanuelvivier.com • http://jnchaintreuil.com/
• http://pinterest.com/emmanuelvivier • https://twitter.com/#!/jnchaintreuil
• http://www.twitter.com/emmanuelvivier • Phone : +33 6 26 58 00 39
• Phone : +33 6 11 62 37 94 • Jean Noel has been a top executive at Air Liquide
• Emmanuel is one of the world top "digital advertising & for more than 10 years. From international project & change
management to Human resources & Finance, he helped this
social media marketing" expert. He has been assisting leading
leading brand to foster innovation in its organization.
brands such as BIC, Orange, Chanel, Givenchy, L'Oréal, P&G,
Sony, Warner Bros, Disney, Fox, Cartier, Guerlain, Jean Paul • Jean-Noël assisted the company in more than 16 countries,
Gaultier, TF1, M6, Fiskars, ArcelorMittal, Danone, Symantec,... in gaining an extensive multi cultural background.
creating innovative advertising campaigns that engage their • As an investor and entrepreneur, Jean-Noël has assisted several
consumers for more than 12 years. startups in their early stage development
• Emmanuel Vivier has previously been the cofounder & CEO & • He is a renown editor for Diateino Publishing House with a strong
Cofounder of Vanksen - one of the leading international social expertise on social media, web 2.0, enterprise 2.0
media, buzz & digital marketing agencies, and • He is now an independent consultant (Air Liquide, Danone,
from BuzzParadise, the blogger outreach platform of Vanksen Arcelor Mittal, Unilever, Pôle Emploi Belgique, Conseil d'État &
that connects brands & influential bloggers worldwide. startups) & speaker (Berlin, Brussels, Edimbourgh, New York,
• He has spoken at more than 450 events, conferences and Boston, Houston, Montreal) on social media & HR 2.0 on a
seminars worldwide in the past 6 years worldwide level.
• He founded Apéro RH (now in 11 cities from London to
Montreal)


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Pinterest for Brand (E. Vivier / JN. Chaintreuil)

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