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Prosper Show 2018 - Tracy Hazzard - Asset Building Product Design for Amazon Sellers

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Prosper Show 2018 - Tracy Hazzard - Asset Building Product Design for Amazon Sellers

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Asset Building Success By Design: Product Launching Your Way From Private Label To Big Brand
In the consumer retail market where 7 out of 10 consumer product launches fail and less than 2% of inventors ever make any money, the odds are stacked against you. But with some Product Launch Hazzard protection tips and Success By Design tactics, you can reduce risk and defy the odds as you go from Product Idea to Big Brand to Sold. In this session, you’ll learn how to:
• Increase Product Margins & Profitability
• Speed Up Time to Market
• Build Assets & Big Brand Valuation
• Source Safer & Smarter
• Become Troll & Competitive-Proof

Perfect For:
- Growing Private Label Sellers looking to rev up their product sales and revenue into a 9-figure business
- Big Brand Builders looking to get acquired or licensed
- Wholesalers considering diversification into a Private Label model
- Sellers who have flat-lined or are being trolled by competitors
- Those with on-the-shelf aspirations
This is not for those considering selling for the first time or selling for passive income. These are advanced techniques assuming a basic understanding of the sourcing and selling process and an interest in building a big brand.

Asset Building Success By Design: Product Launching Your Way From Private Label To Big Brand
In the consumer retail market where 7 out of 10 consumer product launches fail and less than 2% of inventors ever make any money, the odds are stacked against you. But with some Product Launch Hazzard protection tips and Success By Design tactics, you can reduce risk and defy the odds as you go from Product Idea to Big Brand to Sold. In this session, you’ll learn how to:
• Increase Product Margins & Profitability
• Speed Up Time to Market
• Build Assets & Big Brand Valuation
• Source Safer & Smarter
• Become Troll & Competitive-Proof

Perfect For:
- Growing Private Label Sellers looking to rev up their product sales and revenue into a 9-figure business
- Big Brand Builders looking to get acquired or licensed
- Wholesalers considering diversification into a Private Label model
- Sellers who have flat-lined or are being trolled by competitors
- Those with on-the-shelf aspirations
This is not for those considering selling for the first time or selling for passive income. These are advanced techniques assuming a basic understanding of the sourcing and selling process and an interest in building a big brand.

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Prosper Show 2018 - Tracy Hazzard - Asset Building Product Design for Amazon Sellers

  1. 1. OUT-DESIGN. OUT-SOURCE. OUT-PROFIT! ASSET BUILDING PRODUCT DESIGN with TRACY HAZZARD Product & Brand Strategist
  2. 2. ASSET-BUILDING VALUE …is Original …is Long Lasting …is Priced for Profit …is Competitive Proof
  3. 3. True or False? The Best Brand Wins True or False? The Best Product Wins
  4. 4. Too Many Product Failures
  5. 5. BIG BRANDS FAIL…
  6. 6. ...they have a SECRET FORMULA!
  7. 7. Why Do So Many Fail?
  8. 8. 12% 28% 26% 16% 18% Wrong Plan Lack of Capital Wrong Market Wrong Product Wrong Team FAILURE TO LAUNCH 2016 Compilation of HBR, Forbes, Inc. & Entrepreneur 54%
  9. 9. CASE STUDY: STRIPED SHIRT LAURA BECK Striped Shirt
  10. 10. Old School Lessons
  11. 11. Tracy & Tom Hazzard
  12. 12. IP & Entrepreneurship – 26 Intl. MBA Programs
  13. 13. 250+ Products $2 Billion in Sales
  14. 14. WANT THE PROFIT FORMULA?
  15. 15. Out-Design. Out-Source. Out-Profit! ASSET BUILDING FORMULA OUT-DESIGN + OUT-SOURCE = OUT-PROFIT!
  16. 16. Seed & Self Fund Series A• Inception • Product/Market Fit • Scalable Growth Source: NextView on Capital 2014 - PRESENT
  17. 17. SHOW ME PROOF!
  18. 18. Out-Design. Out-Source. Out-Profit! OUT-DESIGN ME-ONLY Territory Research Fit OFF-LINE What WOMEN Want DESIGN OUT Costs 1st
  19. 19. GOOD DESIGN …is Right Fit …is Intentional …is Cost Effective …is VALUABLE!
  20. 20. Design IS NOT OPTIONAL NICE TO HAVE CREATIVE
  21. 21. Design is ESSENTIAL to sales success.
  22. 22. CONSUMERS MARKET 26
  23. 23. ME-TOO. ME-SPECIAL. ME-ONLY!
  24. 24. Research: MARKET + PRODUCT FIT Reachable Market Quantifiable Data Shows Competition Me-Too MIN Me-Only MAX
  25. 25. WRONG WAY TO RESEARCH!
  26. 26. Out-Design. Out-Source. Out-Profit! GOOD MARKET RESEARCH Survey-Style Feedback • Apps: Field Agent or Mobile Market Research • Freelance research moderators Focus Groups • Quantitative & Qualitative • DIY: Non-Profits & Meet-ups
  27. 27. COMPETITIVE PRODUCT RESEARCH
  28. 28. FIND OUT WHAT WOMEN WANT 86% of retail purchases bought or influenced by women
  29. 29. GO HEAD-to-HEAD Locally Grown Organic Lettuce $2.99 Aquaponic Lettuce $1.99 Grown with 50% Less Water
  30. 30. LOW COST RAPID SAMPLING
  31. 31. MARKET PROOF: 3D PRINTING
  32. 32. Don’t Kickstart! INSIDER TIP FOR BIG BRAND VALUE!
  33. 33. WHICH FUNDED?
  34. 34. Out-Design. Out-Source. Out-Profit! + OUT-SOURCE Go Direct IN-PERSONAL REDUCE Risk Design OUT COST & Complexity OUT-DESIGN
  35. 35. BUILD IN-PERSON RELATIONS
  36. 36. DUE DILIGENCE BOM LEVERAGE VOLUME MISMATCH QC/QA/TESTING NO RELATIONSHIP
  37. 37. COMPLIANCE IS NOT OPTIONAL! INSIDER TIP FOR BIG BRAND VALUE!
  38. 38. RISING COSTS PER SKU
  39. 39. Out-Design. Out-Source. Out-Profit! = OUT-PROFIT! OUT-SOURCE COMPETITIVE Proof Designed to LAST Built for PROFIT SOLD for Higher Valuation OUT-DESIGN+
  40. 40. CONSTANT PRESSURE
  41. 41. USE PATENTS & TRADEMARKS FOR OFFENSE INSIDER TIP FOR BIG BRAND VALUE!
  42. 42. HOW WE BULLET PROOF IP o Intentional Invention o Provisional Patent First o Hit Competitive Gaps o Patent Fortress
  43. 43. DESIGNED TO OUT-LAST BUILT FOR PROFIT
  44. 44. 12% 28% 26% 16% 18% Wrong Plan Lack of Capital Wrong Market Wrong Product Wrong Team PRODUCT-MARKET FIT = 2016 Compilation of HBR, Forbes, Inc. & Entrepreneur BETTER ODDS!
  45. 45. SHOW ME THE $$$!
  46. 46. I hear it all the time… It will cost too much. It will take too long. I can do it myself.
  47. 47. Out-Design. Out-Source. Out-Profit! BIGGEST PRODUCT LAUNCH ‘HAZARDS’ Too Many Niches Over-Patenting Being Me-Too Carrying Too Long Time Wasters Too Much Inventory Staying Secretive Not a Core Source Cost-Basis Priced Out of Compliance 10
  48. 48. TOO MANY NICHES
  49. 49. TOO MUCH INVENTORY!
  50. 50. OVER-PATENTING
  51. 51. TOO MANY SECRETS
  52. 52. ME-TOO
  53. 53. DON’T SHOP… CORE SOURCE!
  54. 54. WARNING! OVERSTOCK COSTS
  55. 55. COST-BASIS PRICING
  56. 56. TIME WASTERS
  57. 57. Out-Design. Out-Source. Out-Profit! ASSET BUILDING FORMULA OUT-DESIGN + OUT-SOURCE = OUT-PROFIT!
  58. 58. DESIGNED TO SELL FOR MORE!
  59. 59. CONNECT: BOOK: meetwithtracy.com TRACY HAZZARD

Hinweis der Redaktion

  • https://www.youtube.com/watch?v=aP_KBl9sWmk&feature=youtu.be

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