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Rules of Thumb for
Design Chicanery from
Obama for America HQ
feedback?
@jdkunesh
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
Bend the rules.
Story of Self
Story of Us
Story of Now
Victory = 270 of 538
electoral votes.
RESPECT.
EMPOWER.
INCLUDE.
WIN.
Register
Persuade
Turnout
Volunteer
Donate
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
Everyone’s work has value.
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
540 days
50 states
1,000 field offices
10,000 neighborhood leaders
2,000,000 volunteer shifts
2,200,000 voters registered
$690,000,000 donated
150,000,000 phone calls
200 applications
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
Find good people doing good
things & work with them.
UX Week Design Chicanery Presentation
Slow is smooth.
Smooth is fast.
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
Ignore whatever is
outside of your control.
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
5/9/12 tumblr_m3b790ZasO1qh71pao1_1280.png (662×758)
chicanery |SHiˈkānərē,
CHi-|noun
The use of trickery to
achieve a political,
financial, or legal purpose.
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
If you are explaining,
you are losing.
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
Make everything
participatory.
UX Week Design Chicanery Presentation
One day deadlines.
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
Celebrate little victories.
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
UX Week Design Chicanery Presentation
Scout Addis
Stacey Ashlund
Farnaz Badie
Fred Bove
David Castleton
Christian Crumlish
Laura Dean
Julie Francis
Nancy Frishberg
Michelle Fulcher
Catherine Ho
Abby Leafe
Jodi Leo
Michal Migurski
Nate Bolt
Laura Paajanen
Dorrie Paynter
Beth Pickard
Lucie Richter
Gabriela Rivas
Mary Beth Solomon
Stephen Suarez
Matt Towers
Mark Trammell
Bob Walton
Sandor Weisz
UX Week Design Chicanery Presentation
The value of community is
immeasurable.
UX Week Design Chicanery Presentation
publicgoodsoftware.com
@publicgood
Thank you!
Apple ][, http://cameronscloset.com/apple-ii/
#jp-carousel-285
President Carter, http://online.wsj.com/article/
SB1000142405297020400550457423398150
6674934.html
President Obama in Grant Park
http://short-sharp-shock.blogspot.com/
2009/11/hope-that-we-confessed.html
Marshall Ganz
http://www.wbmnet.nl/2011/05/global-
leadership-dialogs-on-television-and-
internetchannel/marshallganz/
Michael Slaby
http://business.financialpost.com/2010/11/17/
fp-tech-desk-qa-with-former-obama-cto-
michael-slaby/
Narwhal vs. Orca
http://arstechnica.com/information-
technology/2012/11/how-team-obamas-tech-
efficiency-left-romney-it-in-dust/
Barack Obama in shades,
Manik Ranthee
Photo credits

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UX Week Design Chicanery Presentation