1. Rules of Thumb for
Design Chicanery from
Obama for America HQ
feedback?
@jdkunesh

3. A Presidential campaign
seeks 270 electoral votes
in a general election.

4. Register
Persuade
Turnout
Volunteer
Donate

5. Your values drive strategy
& inform your actions.

6. RESPECT.
EMPOWER.
INCLUDE.
WIN.

9. 540 days
50 states
1,000 field offices
10,000 neighborhood leaders
2,000,000 volunteer shifts
2,200,000 voters registered
$690,000,000 online donations
150,000,000 phone calls
200 applications

11. Find your story.

25. Story of Self
Story of Us
Story of Now

27. Everyone’s work
is valuable.

38. Story of Self
Story of Us
Story of Now

41. 5/9/12 tumblr_m3b790ZasO1qh71pao1_1280.png (662×758)

51. Ignore what you
can't control.

60. Celebrate little victories.

63. Have fun.

68. Story of Self
Story of Us
Story of Now

69. chicanery |SHiˈkānərē, CHi-|noun
The use of trickery to achieve a
political, financial, or legal
purpose.

73. Find good people
doing good things &
work with them.

86. Be selfless in pursuit
of team goals.

88. Find the patterns.

90. Little things have
big impact.

92. Scout Addis
Stacey Ashlund
Farnaz Badie
Fred Bove
David Castleton
Christian Crumlish
Laura Dean
Julie Francis
Nancy Frishberg
Michelle Fulcher
Catherine Ho
Abby Leafe
Jodi Leo
Michal Migurski
Nate Bolt
Laura Paajanen
Dorrie Paynter
Beth Pickard
Lucie Richter
Gabriela Rivas
Mary Beth Solomon
Stephen Suarez
Matt Towers
Mark Trammell
Bob Walton
Sandor Weisz
Andrea Werboff
Jay Zaltzman

93. Make
everything
participatory.

96. One day deadlines.

100. Slow is smooth.
Smooth is fast.

102. The value of community
is immeasurable.

103. Bend the rules.

105. Apple ][, http://cameronscloset.com/apple-
ii/#jp-carousel-285
President Carter, http://online.wsj.com/
article/
SB1000142405297020400550457423398
1506674934.html
President Obama in Grant Park
http://short-sharp-shock.blogspot.com/
2009/11/hope-that-we-confessed.html
Marshall Ganz
http://www.wbmnet.nl/2011/05/global-
leadership-dialogs-on-television-and-
internetchannel/marshallganz/
Michael Slaby
http://business.financialpost.com/
2010/11/17/fp-tech-desk-qa-with-former-
obama-cto-michael-slaby/
Narwhal vs. Orca
http://arstechnica.com/information-
technology/2012/11/how-team-obamas-
tech-efficiency-left-romney-it-in-dust/
Barack Obama in shades,
Manik Ranthee
Office photos, Chicago shots
Ethan Roeder, Ryan Kolak, Jason Kunesh
& others
Sophia & POTUS,
Chris Dilts
Photo credits

106. Thank you!
jdkunesh@gmail.com
@jdkunesh