1.
This presentation is property of
Michael Lewis. 310-801-6040
MARKETING LISTING
CONSULTATION

2.
PREPARED EXCLUSIVELY FOR:
Luis Redondo
1131 Reeder Circle

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804 Town Boulevard, Suite A-2040 Atlanta, GA 30319
Office: 404-419-3525 | Fax: 404-478-8863
Email: jdkellum@kw.com | Website: www.keenankellumgroup.com
PREPARED BY:
NANCY KEENAN & J.D. KELLUM

4.
Luis Redondo
1131 Reeder Circle
Atlanta, GA 30306
Dear Luis -
Thank you for the opportunity to discuss the sale of your Morningside
home. Nancy and I have built our business on results and reputation,
and I am confident we can deliver for you.
Most agents simply list homes. We market them... and we do so with
passion!
From listing to closing, we are committed to navigating the entire sale
process for you, using our expertise to sell your home smoothly and for
top price. We will actively target the types of buyers most likely to want
your home. Right from the start, we will advise you about any home
repairs and improvements that will maximize your asking price. And we
will advertise your home 24 hours a day, 7 days a week.
This package contains helpful information for you, including an
overview of the home selling process, answers to frequently asked
questions and our 14-Step Marketing Plan.
Also included is an in-depth analysis of your home, compared to other
recent sales in the market. After you've had the chance to review this
information, please contact me so that we can get started right away
with a recommended personalized marketing program and pricing
strategy for you!
We appreciate the opportunity to earn your business.
Sincerely,
J.D. Kellum & Nancy Keenan

5.
PROFESSIONAL PROFILE
J.D. Kellum
Realtor
Keller Williams Peachtree Road
“With more than 15 years in the financial services industry, I understand the level of
care and attention my clients expect and deserve. Buying or selling a home is the single
largest financial transaction that most people face in their lives, and I am equipped to
deliver maximum results with professionalism and patience. As an avid technologist
with an extensive marketing background, I use the latest web services and best
available internet tools to connect with my buyers and sellers. This allows me to provide
real-time home sales information and to accurately predict home pricing trends.
Whether you’re moving up or moving on, I look forward to helping you make your
transition an experience to remember.”
Professional
• “Five Star Real Estate Agent” award
• Agent Leadership Council
• Certified Distressed Property Expert
• Million Dollar Roundtable
Personal
• Past board member “For the Kid”
• Board member CHRIS Kids
J.D.KELLUM

6.
PROFESSIONAL PROFILE
Nancy Harris Keenan
Realtor
Keller Williams Peachtree Road
“As an Interior Designer/Home Renovator, classically trained artist, and experienced
Realtor, I have a unique skill set that can help you sell your house for the best possible
price in our current market. Additionally, as your buyer’s agent, I can help you envision
your new home and evaluate your choices, while keeping in mind function, design and
economy. My community networking history and communication skills are also a
benefit to you as a Buyer or Seller. “Insider” information sourcing buyers for your home
and not-yet-listed properties for you as a Buyer can only come from an agent who has
built a career on over 20 years of relationships.”
Professional
• “Five Star Real Estate Agent” award
• Agent Leadership Council
• Top 5% of Atlanta Board of Realtors
• Million Dollar Roundtable
Personal
• Past chair of Cliff Valley School auction
• Board member CHRIS Kids
NANCYKEENAN

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MARKETING STRATEGY:MARKETING
STR ATEGY
“We're not just selling a home, we're selling a neighborhood.”
- j.d. & nancy

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2 4 / 7 I N T E R N E T
M A R K E T I N G
W h e n y o u l i s t w i t h u s , w e ’ l l
h a v e a c c e s s t o t h e K e l l e r
W i l l i a m s L i s t i n g S y s t e m , o r
K W L S . T h i s p r o p r i e t a r y ,
e x c l u s i v e s y s t e m e n s u r e s y o u r
p r o p e r t y i s m a r k e t e d o n l i n e
2 4 / 7 t h r o u g h m o r e t h a n 3 5 0 o f
t h e m o s t p o p u l a r s e a r c h
W e b s i t e s .
EXTENDED MARKET REACH

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PR IN T MED IA
MLS CARAVAN EXCLUSIVE

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P R O F E S S I O N A L P H O T O G R A P H Y

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PR OPERTY FLYER S

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EXTENDED MARKET REACH

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TEC H N OLOGY D R IVEN MAR KETIN G
• Put on All Marketing Materials
• Designed to Direct User to another
Destination
Your Property Virtual Tour will be loaded on
YouTube for Online Marketing Exposure

14.
POSTC AR D
MAILIN GS

15.
W EBSITE EXPOSU R E
• www.yourwebsite.com

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SOC IAL MED IA
”

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STAGIN G
We want your home to be shown in the
best possible light to appeal to the
MOST prospective buyers. This will
help get you top dollar in the shortest
amount of time.
We will create a warm and inviting
environment focusing on the best
architectural features and selling points
of your home.

18.
W H Y KELLER W ILLIAMS

19.
W H Y KELLER
W ILLIAMS
Keller Williams is not your traditional Real Estate
company. That is why it is not surprising that it is the
fastest growing real estate company in North America
and soon to be #1 globally. Our phenomenal growth
is only part of the story:
• Largest independent real estate franchise
• A network of over 100,000 real estate
consultants with a projected growth of
300,000
• 700+ offices in the US and Canada (50
Major Markets)
• Excellence in cutting-edge real estate
training, real estate coaching and real
estate education
• Most Innovative Real Estate Company –
Inman News

20.
W H Y KELLER
W ILLIAMS
Technology
• Leading-edge tech tools and training give me the edge in effectively marketing your
property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller
Williams Listing System (KWLS), your property is fed to more than 350 online search
engines and available on KW’s Web network of more than 76,000 sites.
• Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy,
every single Internet inquiry on your property will come directly to me so that I can
follow up quickly on potential buyers for your property.
Teamwork
• Keller Williams Realty was designed to reward agents for working together. Based on
the belief that we are all more successful if we strive toward a common goal rather
than our individual interests, I’m confident that every Keller Williams professional
shares the common goal of serving you, my client, in the best way possible.
Knowledge
• Keller Williams Realty helps me stay ahead of trends in the real estate industry through
its comprehensive, industry-leading training curriculum and research resources. It’s
what prepares me to provide you with unparalleled service.
Reliability
• Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the
importance of having the integrity to do the right thing, always putting your needs
first. It reinforces my belief that my success is ultimately determined by the legacy I
leave with each client I serve.
Track Record
• I’m proud to work for the fastest -growing real estate company in North America and
the third-largest real estate company in the United States. It’s proof that when you
offer a superior level of service, the word spreads fast.

21.
W H Y KELLER
W ILLIAMS
• Keller Williams Realty is
has offices across the
country and worldwide.
• Keller Williams Realty is
has offices across the
country.

22.
W H Y KELLER
W ILLIAMS
• Keller Williams Realty is
WORLDWIDE.
• Our international presence
exposes your home to global
buyers.

23.
W H Y KELLER
W ILLIAMS
• Keller Williams Realty is the
Largest Real Estate
Company in the United
States by agent count.

24.
W H Y KELLER
W ILLIAMS
• Keller Williams Realty now
has more than 20% market
share in Atlanta.
• The next 4 competitors
have only 23% in total.

25.
C ON SU MER - C EN TR IC KW.C OM

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KELLER W ILLIAMS AWAR D S & H ON OR S

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PR IC IN G YOU R H OME

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P R I C E R I G H T – AT T R A C T
B U Y E R S
• Pricing your property
competitively will generate the
most activity from agents and
buyers.
• Pricing your property too high
may make it necessary to drop the
price below market value to
compete with new, well priced
listings.

29.
P R I C I N G M I S C O N C E P T I O N S
• The value of your property is
determined by what a buyer is
willing to pay and a seller is willing
to accept in today’s market.
• Buyers make their pricing decision
based on comparing your property
to other properties SOLD in your
area. Historically, your first offer is
usually your best.

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PR IC ED AH EAD OF TH E MAR KET

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PR IC ED AH EAD OF TH E MAR KET

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PRICE RIGHT – T I M E O N T H E M A R K E T W O R K S A G A I N S T
Y O U

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P R I C E C O M P E T I T I V E LY – T H E F I R S T 3 0 D AY S A R E
C R I T I C A L

34.
Comparative Market Analysis for 1131 Reeder Circle