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1 Innovation and  the rise of theSocial Consumer                    @JaniceDiner
2Horizon has a proven track record connecting brandsto consumers in the social and emerging media space  Huge Monster
3The only thing consistent is change             Facebook f8 - Open Graph Beta, Timeline, Ticker             Facebook Plat...
4Every industry and vertical is going tobe rethought in a social way.The real opportunity is about peopleredesigning these...
5Every industrywith the social is going to     Marketing               and vertical graphbe rethought in a social way.    ...
6    The social consumer is a new breed of    engaged and informed consumer                    They are researching,      ...
7    The social consumer is a new breed of    engaged and informed consumer                      They are researching,    ...
8The numbers tell the story, consumers are spending a lot of time on Facebook  7,861,253      34,829,861      25,682,332  ...
9The numbers tell the story, consumers are spending a lot of time on Facebook  7,861,253      34,829,861          25,682,3...
10Agenda         1. Facebook Commerce         2. Facebook Platform for Mobile         3. Facebook Credits         4. Faceb...
111. Facebook Commerce
F-Stores                               F-CommerceCommerce inside Facebook.com                                             ...
13 The Social Commerce market is growing                   Turningfast and estimated revenues are set to US           “Lik...
14 Brands are selling direct to consumers on Facebook                                       Heinz Soup fans send          ...
15 People who click Facebook “Like’s” are more engaged, active and connected then the average Facebook user               ...
162. Facebook Platform for Mobile
17Facebook Platform for Mobile - Createmeaningful engagement anywhere anytime                     For businesses developin...
18Extending the Facebook platform from the PC world to mobile devicesmeans that Facebook’s members will be able to launch ...
Socialize your mobile app           Recommendations            from friends help        Facebook Likes         define what...
20 • 53% of Facebook users play   games • Facebook takes 30% on all   Facebook Credit transactions   within Game applicati...
22Facebook Credits arrive on the Mobile PhoneYour app or game can prompt the user to payfor a virtual good by using Facebo...
21Facebook Credits arrive on the Mobile Phone        Zynga recently reported a few key numbers.        • 230 million month...
23                      Facebook Credits as incentives for shoppers                      pre-paid Gift Cards that can be p...
244. Facebook Location merging in-store, online and mobile
25Location TABThe Locations TAB forFacebook Pages enablesbusiness to register everysingle brick-and-mortarlocation   Seaml...
26Facebook Places, Check-inWalmart’s going local:Turning Facebook “Likes”into targeted local sales• Fans can connect to th...
27Connect with Facebook on Ticketmaster.com while buying concert tickets and see which of their Facebook friends are and w...
285. f8 - Facebook Open Graph Beta
29     Open Graph 2010                       f8 Open Graph Beta                                            “We think this ...
30Open Graph Betaallows 3rd partyapplications toinclude arbitraryactions and objects.
31                              My Facebook InfoPermission screen to access                      1. About Meyour personal ...
32TripAdvisor -Instant personalizationPlan the best tripof your life withhelp from yourfriends                            ...
33Starbucks Loyalty Cardscan be managed insideFacebook and on amobile devices1.5 Billion was loadedonto Starbuck’s loyalty...
34Loyalty, Rewards & SalesAmerican Express Launches"Link, Like, Love" on Facebook --First-Ever Platform to DeliverDeals, A...
35It is not about building a a Facebook app or amobile app it’s about building social apps across allscreens.You can deliv...
36Every industry and vertical is going tobe rethought in a social way.The real opportunity is about peopleredesigning thes...
37Every industrywith the social is going to     Marketing               and vertical graphbe rethought in a social way.   ...
38Thank youEmail me - janice.diner@horizon-studios.comOn twitter - @janicedinerPresentations - slideshare.net/jdinerwww.ho...
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F-Stores F-CommerceCommerce inside Facebook.com Facebook Innovation and the Rise of the Social Consumer

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F-Stores F-CommerceCommerce inside Facebook.com Facebook e-commerce Ecosphere stores where shoppers can purchase real goods with real currency without leaving Facebook Facebook Ads Facebook Credits & Sponsored The mandatory currency used Stories for games and in-app virtual goods and digital goods on Facebook Ad and Sponsored Facebook. Credits are now a Story products help drive mobile payment option for awareness, engagement and Facebook mobile web apps purchase Facebook Platform Open GraphOpen Graph Facebook Commerce Facebook Commerce Facebook Mobile Platform Social Plugins Facebook Platform for Mobile enables shoppers to engage with Facebook influenced friends and the shopping commerce on e-commerce experience through Notifications, websites with Like, Share, Requests, Timeline and News Recommend and Facebook Feed on Facebook mobile apps. Connect Facebook Facebook Places & Open Graph Beta Location Tab Define Facebook social Facebook’s Location TAB is shopping actions and objects cataloging physical location for (verbs and nouns) and share every Facebook business page. them through user’s Timeline, Retailers are integrating online News Feed and Tickers and mobile with in-store experiences © October 25th, 2011, Janice Diner www.horizon-studios.com @janicediner

Veröffentlicht in: Technologie, Unterhaltung & Humor
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