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Discount User Experience Design
 An Introduction to UX and UX Methodologies on a Budget
What is User Experience Design (UXD)?
Experience Design.
“
Experience design is the practice of designing
products, processes, services, & environments with
a focus on the quality...
Experience is everywhere, everything.
Bad experiences get noticed.
Good experiences go unnoticed.
Good experiences go unnoticed.
         (Generally)
A few very important exceptions.
Good User Experience Design lowers
barriers between users & their goals.
Great User Experience Design lowers
barriers between users & their goals, as
       well as encourages buy-in
            ...
Good               vs.        Great
Expected, Functional         Unexpected, Remarkable
Great User Experience Design
anticipates needs and delivers, simply.
Bad User Experience Design is...
Oh snap.
Creating Remarkable User Experiences
An Overview of Process
Traditional Waterfall Process
Define


        Design


                 Develop


                           Deploy
Traditional Waterfall Process
             (Let’s not do this)

Define


        Design


                                 ...
Modified Waterfall Process
             (Ah, that’s better)

Define


        Design


                                   D...
Define the Problem
The Foundation
Define the Problem
 Stakeholder Interviews
Customer/User Interviews
 Customer/User Surveys
  Competition Analysis
     Use...
What to use when?
Don’t Need Every Tool.
Just the Right Ones.
(Phew)
No time. No money. Make it awesome.
Stakeholder Interview(s)
                  Determine business goals.
              Gauge and fine tune expectations.
Talk ...
User Interview(s) and/or Survey(s)
                (when possible)

                Understand goals.
   Discuss pain poin...
You might know some people who use
  computers. Ask them some stuff.
Give Users a Voice
     ...in your head.
Practical Personas
Practical Personas
Practical Personas
    Motivations
    Scenarios
     Features
    Behaviors
Motivations
“Find a vacation rental within budget and availability range.”
Scenarios
“Mary has a week of vacation she’s planning and only a
  couple windows of opportunity in which to use it.”
Features
“Advanced search and sorting options for vacation rentals.”
Behaviors
“Sorts and filters with Ajax-powered sliders on search
                     results pages.”
“                                           “
Personas are to persona descriptions as vacations
are to souvenir picture al...
Collaborate.
Understand the problem? Cool.
    Design the solution.
Design
Sketches/Paper Wireframes
  Interactive Prototypes
       Visual Design
Sketches/Paper Wireframes
Fail fast to succeed quickly.
6-Up Approach
Interactive Prototype
Paper or HTML?
Whatever Communicates Best
Test Early, Test Often
            (Ideally)

    Define


                        Design
Everyone is a UX Designer
Practice Mindful Design
Thx!
Some further reading:
http://delicious.com/jdelabar/ux-design
Hit me up for book recs!
Discount User Experience Design
Discount User Experience Design
Discount User Experience Design
Discount User Experience Design
Discount User Experience Design
Discount User Experience Design
Discount User Experience Design
Discount User Experience Design
Discount User Experience Design
Discount User Experience Design
Discount User Experience Design
Discount User Experience Design
Discount User Experience Design
Discount User Experience Design
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Discount User Experience Design

Discount User Experience Design

  1. 1. Discount User Experience Design An Introduction to UX and UX Methodologies on a Budget
  2. 2. What is User Experience Design (UXD)?
  3. 3. Experience Design.
  4. 4. “ Experience design is the practice of designing products, processes, services, & environments with a focus on the quality of the user experience... Aarts, Emile H. L.; Stefano Marzano (2003). The New Everyday: Views on Ambient Intelligence. 010 Publishers. p. 46. “
  5. 5. Experience is everywhere, everything.
  6. 6. Bad experiences get noticed.
  7. 7. Good experiences go unnoticed.
  8. 8. Good experiences go unnoticed. (Generally)
  9. 9. A few very important exceptions.
  10. 10. Good User Experience Design lowers barriers between users & their goals.
  11. 11. Great User Experience Design lowers barriers between users & their goals, as well as encourages buy-in (true believers).
  12. 12. Good vs. Great Expected, Functional Unexpected, Remarkable
  13. 13. Great User Experience Design anticipates needs and delivers, simply.
  14. 14. Bad User Experience Design is...
  15. 15. Oh snap.
  16. 16. Creating Remarkable User Experiences
  17. 17. An Overview of Process
  18. 18. Traditional Waterfall Process Define Design Develop Deploy
  19. 19. Traditional Waterfall Process (Let’s not do this) Define Design Develop Deploy
  20. 20. Modified Waterfall Process (Ah, that’s better) Define Design Develop Deploy
  21. 21. Define the Problem
  22. 22. The Foundation
  23. 23. Define the Problem Stakeholder Interviews Customer/User Interviews Customer/User Surveys Competition Analysis User Personas Contextual Inquiry Card Sorting Usability Testing
  24. 24. What to use when?
  25. 25. Don’t Need Every Tool. Just the Right Ones. (Phew)
  26. 26. No time. No money. Make it awesome.
  27. 27. Stakeholder Interview(s) Determine business goals. Gauge and fine tune expectations. Talk to those with the closest contact with customers/users.
  28. 28. User Interview(s) and/or Survey(s) (when possible) Understand goals. Discuss pain points with existing solutions. Insight into environment and context of use.
  29. 29. You might know some people who use computers. Ask them some stuff.
  30. 30. Give Users a Voice ...in your head.
  31. 31. Practical Personas
  32. 32. Practical Personas
  33. 33. Practical Personas Motivations Scenarios Features Behaviors
  34. 34. Motivations “Find a vacation rental within budget and availability range.”
  35. 35. Scenarios “Mary has a week of vacation she’s planning and only a couple windows of opportunity in which to use it.”
  36. 36. Features “Advanced search and sorting options for vacation rentals.”
  37. 37. Behaviors “Sorts and filters with Ajax-powered sliders on search results pages.”
  38. 38. “ “ Personas are to persona descriptions as vacations are to souvenir picture albums. -Jared Spool
  39. 39. Collaborate.
  40. 40. Understand the problem? Cool. Design the solution.
  41. 41. Design Sketches/Paper Wireframes Interactive Prototypes Visual Design
  42. 42. Sketches/Paper Wireframes
  43. 43. Fail fast to succeed quickly.
  44. 44. 6-Up Approach
  45. 45. Interactive Prototype
  46. 46. Paper or HTML?
  47. 47. Whatever Communicates Best
  48. 48. Test Early, Test Often (Ideally) Define Design
  49. 49. Everyone is a UX Designer
  50. 50. Practice Mindful Design
  51. 51. Thx! Some further reading: http://delicious.com/jdelabar/ux-design Hit me up for book recs!

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