SlideShare ist ein Scribd-Unternehmen logo
1 von 109
Downloaden Sie, um offline zu lesen
HOW TO BUILD



                                                            SEO              INTO CONTENT
                                                                             STRATEGY
Image copyright © bre pettis - http://www.flickr.com/photos/bre/155276746/
JONATHON COLMAN
                                                                             PRINCIPAL EXPERIENCE
                                                                             ARCHITECT FOR REI
                                                                             WWW . REI . COM
                                                                             TWITTER @ JCOLMAN



Image copyright © bre pettis - http://www.flickr.com/photos/bre/155276746/
CAN HUMANS
                                                                             LIVE WITH…


Image copyright © bre pettis - http://www.flickr.com/photos/bre/155276746/
ROBOTS?!



Image copyright © bre pettis - http://www.flickr.com/photos/bre/155276746/
Image copyright © bre pettis - http://www.flickr.com/photos/bre/155276746/
Logo copyright © REI - http://www.REI.com/
CORE VALUES MATTER.




Logo copyright © REI - http://www.REI.com/
AT REI WE INSPIRE,
                                             EDUCATE, AND OUTFIT
                                             FOR A LIFETIME OF
                                             OUTDOOR ADVENTURE
                                             AND STEWARDSHIP.
Logo copyright © REI - http://www.REI.com/
AT REI WE INSPIRE,
                                             EDUCATE, AND OUTFIT
                                             FOR A LIFETIME OF
                                             OUTDOOR ADVENTURE
                                             AND STEWARDSHIP.
Logo copyright © REI - http://www.REI.com/
AT REI WE INSPIRE,
                                             EDUCATE, AND OUTFIT
                                             FOR A LIFETIME OF
              HEY, THAT’S CONTENT            OUTDOOR ADVENTURE
              STRATEGY… RIGHT IN
              OUR MISSION!
                                             AND STEWARDSHIP.
Logo copyright © REI - http://www.REI.com/
AT REI WE VALUE
                                             AUTHENTICITY,
                                             TRANSPARENCY, AND
                                             FRIENDLY EXPERTISE.


Logo copyright © REI - http://www.REI.com/
SO I HAVE A LITTLE
                                             CONFESSION TO
                                             MAKE TODAY…




Logo copyright © REI - http://www.REI.com/
I DON’T KNOW


ANYTHING
   ABOUT CONTENT
   STRATEGY.
DON’T TWEET THAT!
MY BOSS MIGHT FIND OUT.
OK, OK… I MIGHT BE

EXAGGERATING
     A LITTLE BIT.
AFTER ALL,
I DID READ
THIS BOOK.
MY BACKGROUND AND
EXPERIENCE IS IN


SEO
Image copyright © Blyzz - http://www.flickr.com/photos/blyzz/5329087821
YEAH. I’M ONE OF
THESE GUYS.




Image copyright © Blyzz - http://www.flickr.com/photos/blyzz/5329087821
YEAH. I’M ONE OF
THESE GUYS.



A NERD.
Image copyright © Blyzz - http://www.flickr.com/photos/blyzz/5329087821
BOTTOM LINE:
BAD SEO IS A
DISASTER.
GOOD SEO IS
VERY HELPFUL.
SO LET’S BUILD A BRIDGE:


    BETWEEN CONTENT
    STRATEGY OVER HERE




                                                                                           …AND SEO
                                                                                          OVER HERE

Image copyright © Francisco Diez - http://www.flickr.com/photos/22240293@N05/3849106201
WHY?
SEOs NEED YOUR HELP.
SO DO THEIR CUSTOMERS.
SO DO THE SEARCH ENGINES.
WHY?
YOU NEED HELP FROM SEOs, TOO *


* YOU JUST DON’T KNOW IT YET!
CORE VALUES MATTER.
                                                                                 SO WE’LL START BY
                                                                                EXPOSING A FEW OLD


                                                                        MYTHS
Image copyright © jaredflo - http://www.flickr.com/photos/jaredflo/219190131
MYTH #1:

YOU CAN
SHORT-CUT
YOUR WAY
TO SEO
Image copyright © David July - http://www.flickr.com/photos/mountsutro/4667697699
REALITY:
SUSTAINABLE SEO
REQUIRES LONG-
TERM INVESTMENT.
REALITY:
SUSTAINABLE SEO
REQUIRES LONG-
TERM INVESTMENT.

IN LATE 2007, WE BEGAN INVESTING
IN SEO. WE’LL FIND OUT THE RESULTS
IN ABOUT 19 SLIDES FROM NOW…
MYTH #2:

        YOU HAVE
        TO SPAM
        TO RANK
Image copyright © alsis35 - http://www.flickr.com/photos/alsis35/7325200906
REALITY:
                                                                                            ENGAGING CONTENT
                                                                                            IS MORE IMPORTANT
                                                                                            FOR SEO THAN EVER
                                                                                            BEFORE.
Image copyright © unknown - http://img.gawkerassets.com/img/181jyg51mqy12jpg/original.jpg
SPAM CAN’T
                                                                                                                                DO THIS



Image copyright © Radian6 - http://www.radian6.com/blog/2012/10/how-red-bull-stratos-successfully-soared-across-social-media/
RANK MUST
BE EARNED.
RANK MUST
BE EARNED.


  SPAM CAN’T GET
  THESE RANKINGS
  FOR A BRAND
  NAME SEARCH
AS WELL AS
CLICK-THROUGH.
“RICH SNIPPETS”
   INCREASE USER
   CLICK-THROUGH
   BY UP TO 30%




AS WELL AS
CLICK-THROUGH.
NOT TO MENTION
CONVERSION.
HERE’S THE STRUCTURED
  CONTENT DRIVING OUR
  “RICH SNIPPETS”




NOT TO MENTION
CONVERSION.
HERE’S THE STRUCTURED
  CONTENT DRIVING OUR
  “RICH SNIPPETS”


  ORIGNAL, BRAND-DRIVEN
  PRODUCT INFORMATION
  WRITTEN BY OUR TEAM
  OF IN-HOUSE EXPERTS



NOT TO MENTION
CONVERSION.
MYTH #3:

SEO TAKES
AWAY FROM
MY OTHER
EFFORTS
Image copyright © dfb - http://www.flickr.com/photos/geodanny/7031816979
REALITY:
                                                                                              THESE ALL WORK
                                                                                              BETTER TOGETHER
                                                                                              THAN THEY EVER
                                                                                              COULD APART.
Image copyright © Rand Fishkin/SEOmoz - http://www.seomoz.org/blog/inbound-marketing-is-taking-off
YOU CAN EVEN USE
                                                                                              SEO METRICS TO
                                                                                              CREATE BUSINESS
                                                                                              CASES TO SUPPORT

           $$$                                                                                YOUR OTHER WORK.
Image copyright © Rand Fishkin/SEOmoz - http://www.seomoz.org/blog/inbound-marketing-is-taking-off
FOR EXAMPLE, WE
USED SEO TO
SUPPORT WEB
PERFORMANCE
ENHANCEMENTS
MYTH #4:

SEO IS FOR
ROBOTS, NOT
PEOPLE
Image copyright © whirledkid - http://www.flickr.com/photos/whirledkid/3263379234
REALITY:
                                                                                       ROBOTS DON’T HAVE
                                                                                       CREDIT CARDS. SO
                                                                                       THEY’RE NOT OUR
                                                                                       AUDIENCE.
Image copyright © 401(K) 2012 - http://www.flickr.com/photos/68751915@N05/6280507539
BUT HUMANS
                                                                 DESIGN ROBOTS…




Image copyright © unknown - http://i.stack.imgur.com/pcXBR.jpg
BUT HUMANS
                                                                 DESIGN ROBOTS…


                                                                 THERE’S PART OF
                                                                 US INSIDE THEM.
Image copyright © unknown - http://i.stack.imgur.com/pcXBR.jpg
ROBOTS ACT AS
                                    OUR PERSONAL
                                    WAYFINDING
                                    AGENTS.
Image copyright © Jonathon Colman
WE USE THEM TO
                                    FIND THE THINGS
                                    THAT WE NEED


Image copyright © Jonathon Colman
DESIGN FOR REAL
PEOPLE, ACCOUNT
FOR THE ROBOTS




Image copyright © bre pettis - http://www.flickr.com/photos/bre/155276746/
MYTH #5:

           SEO IS
           JUST
           ABOUT
           TEXT
Image copyright © dwyman - http://www.flickr.com/photos/dwyman/92490928
REALITY:
THE GOOGLE
KEYWORD TOOL IS
NOT AN EDITORIAL
DICTATOR.
KEYWORD VOLUME
IS NO SUBSTITUTE
FOR EDITORIAL
GOVERNANCE.
WRITE AND DESIGN
                                                                                               FROM YOUR
                                                                                               AUDIENCE’S NEEDS
                                                                                               OUT, NOT FROM THE
                                                                                               KEYWORDS IN.
Image copyright © Note Booker, Esq. - http://www.flickr.com/photos/notebookeresq/4798286779/
CLICK HERE TO
              WATCH THIS VIDEO

KEYWORD RESEARCH CAN’T DO THIS.
         Video copyright © Dollar Shave Club - http://www.dollarshaveclub.com/
SEARCH ENGINES
                                                                        REWARD YOU FOR
                                                                        BUILDING BRANDS,
                                                                        NOT FOR USING
                                                                        KEYWORDS
Video copyright © Dollar Shave Club - http://www.dollarshaveclub.com/
MYTH #6:

            SEO IS
            JUST
            ABOUT
            LINKS
Image copyright © ravages - http://www.flickr.com/photos/ravages/2831688538
REALITY:
GOOD LINKS ARE
IMPORTANT, BUT
GOOD EXPERIENCES
ARE ESSENTIAL.
NEED TO BUILD
LINKS? START BY
BUILDING OUT
GREAT CONTENT.
MYTH #7:

YOU HAVE
TO BUY
LINKS
Image copyright © 401(K) 2012 - http://www.flickr.com/photos/68751915@N05/6355388579
REALITY:
THIS IS, FINALLY,
NO LONGER TRUE.
GOOGLE’S PENGUIN
                                                           UPDATES PENALIZE
                                                           PAID LINKS


Image copyright © unknown - http://www.gifbin.com/981126
…BUT IT DOESN’T
HELP THAT LINK
SELLERS ARE STILL
IN THE INDEX.
MYTH #8:

              SEO IS
              DEAD

Image copyright © howzey - http://www.flickr.com/photos/howzey/2129104204
REALITY:
YOU CAN BELIEVE
WHAT YOU LIKE…
REALITY:
YOU CAN BELIEVE
WHAT YOU LIKE…
BUT I’LL BELIEVE
THE DATA.
REALITY:
                YOU CAN BELIEVE
                WHAT YOU LIKE…
                BUT I’LL BELIEVE
                THE DATA.
LOOKS LIKE THAT EARLY
INVESTMENT PAID OFF!
STOP
    BELIEVING THE
    MYTHS.



Image copyright © nadi0 - http://www.flickr.com/photos/nadio/385590715
SEO WORKS BEST
                                                                                     WHEN IT’S BUILT
                                                                                     INTO CONTENT
                                                                                     STRATEGY



Image copyright © ludovicp - http://www.flickr.com/photos/ludovicpoitou/4598981013
SEO WORKS BEST
                                                                                       WHEN IT’S BUILT
                                                                                       INTO CONTENT
                                                                                       STRATEGY

                                                                                     YES, SEO IS THE
                                                                                     CAN OPENER.

Image copyright © ludovicp - http://www.flickr.com/photos/ludovicpoitou/4598981013
8 WAYS TO BUILD
SEO INTO YOUR
DAILY CONTENT
STRATEGY WORK

Image copyright © 60 in 3 - http://www.flickr.com/photos/60in3/2334883075
STAKEHOLDER
                                                                                        INTERVIEWS
                                                                                        • ASK HOW THEY FIND AND
                                                                                          SEARCH THE WEB SITE

                                                                                        • ASK THEM TO KEEP A
                                                                                          DAILY SEARCH DIARY

                                                                                        • ASK THEM ABOUT THE
                                                                                          KEYWORDS THEY CARE
                                                                                          ABOUT, LOOK OVER
                                                                                          COMPETITION’S CONTENT

Image copyright © David Boyle in DC - http://www.flickr.com/photos/beglendc/290713888
CONTENT AUDIT
                                                                            • DO NOT INCLUDE RANK;
                                                                              INCLUDE TRAFFIC AND
                                                                              AVG. CONVERSION

                                                                            • INCLUDE METADATA, NOT
                                                                              JUST <META> CONTENT;
                                                                              DO NOT INCLUDE <META>
                                                                              KEYWORDS

                                                                            • INCLUDE COMPETITIVE
                                                                              LINK-GRAPH AND SOCIAL-
                                                                              GRAPH DATA

Image copyright © GenBug - http://www.flickr.com/photos/genbug/4309890987
PAGE TABLES
                                                                                       • INCLUDE FINDING/ENTRY
                                                                                         METHODS, WHETHER OR
                                                                                         NOT THEY INVOLVE SEO

                                                                                       • THEN REVIEW ALL THE
                                                                                         POINTS OF ENTRY TO THE
                                                                                         PAGE BEING DESCRIBED

                                                                                       • ADD DETAILS ON YOUR
                                                                                         CONTENT’S PRIMARY
                                                                                         COMPETITORS AND
                                                                                         DIFFERENTIATORS

Image copyright © Relly Annett-Baker - http://24ways.org/2011/extracting-the-content
TEMPLATES
                                                                                • INCLUDE VARIABLES FOR
                                                                                  SEARCH AND SOCIAL
                                                                                  METADATA (SUCH AS
                                                                                  FACEBOOK OPENGRAPH,
                                                                                  RDFa, OR SCHEMA.ORG)

                                                                                • DO NOT REQUIRE <META>
                                                                                  KEYWORDS

                                                                                • ENSURE ALL CONTENT
                                                                                  PUBLISHED IS ADDED TO
                                                                                  AN XML SITEMAP

Image copyright © litlnemo - http://www.flickr.com/photos/litlnemo/3296424414
METADATA
                                                                                    • MOVE BEYOND <META>
                                                                                      CONTENT INTO METADATA

                                                                                    • BE FORWARD-THINKING
                                                                                      AND PROGRESSIVE;
                                                                                      SEARCH ENGINES ARE
                                                                                      JUST BEGINNING TO
                                                                                      CONSUME AND USE THIS

                                                                                    • BEGIN THINKING ABOUT
                                                                                      HOW METADATA WILL BE
                                                                                      PERCEIVED WITHOUT THE
                                                                                      BENEFIT OF CONTEXT
Image copyright © sarah0s - http://www.flickr.com/photos/sarahseverson/6245395188
THE CONTENT
                                                                                                       LIFECYCLE
                                                                                                       • INCLUDE SEO WHEN
                                                                                                         WORKING ON AUDITS,
                                                                                                         TAXONOMY, METADATA,
                                                                                                         STANDARDS, AND QA/QC

                                                                                                       • MAKE SEO A SHARED
                                                                                                         RESPONSIBILITY; ONE
                                                                                                         PERSON CAN’T DO IT ALL

                                                                                                       • BUILD SEO ADVOCATES IN
                                                                                                         OTHER DISCIPLINES
Image copyright © Erin Scime - http://uxmag.com/articles/content-strategy-and-ux-a-modern-love-story
GOVERNANCE
                                                                                      • DOCUMENT YOUR SEO
                                                                                        STANDARDS, BUT DON’T
                                                                                        STOP THERE

                                                                                      • INCENTIVIZE STAFF TO
                                                                                        SUPPORT STANDARDS,
                                                                                        INCENTIVIZE MANAGERS
                                                                                        TO EVALUATE THEIR
                                                                                        STAFF’S SUPPORT

                                                                                      • MEASURE THE IMPACT BY
                                                                                        PAGE TEMPLATE FAMILY,
                                                                                        NOT BY KEYWORDS
Image copyright © Jonathon Colmant - http://www.flickr.com/photos/jcolman/542404001
EDITORIAL
                                                                                      CALENDAR
                                                                                      • GIVE SEO LOTS OF LEAD
                                                                                        TIME

                                                                                      • INCENTIVIZE
                                                                                        PARTNERSHIPS BETWEEN
                                                                                        SEO AND SOCIAL MEDIA
                                                                                        IN CONTENT CAMPAIGNS

                                                                                      • INCLUDE TOUCHPOINTS
                                                                                        FOR MEASUREMENT AND
                                                                                        REPORTING
Image copyright © DonnaGrayson - http://www.flickr.com/photos/donnagrayson/94131371
NOW I KNOW
  WHAT YOU’RE
  THINKING…


Image copyright © @boetter - http://www.flickr.com/photos/jakecaptive/3205277810
“ WHAT’S IN
  IT FOR ME?”
CORE VALUES
MATTER. WHAT
ARE YOURS?
Image copyright © Oberazzi - http://www.flickr.com/photos/oberazzi/318947873
YOUR CONTENT
                                                                       STRATEGY CAN
                                                                       DRIVE EVEN MORE
                                                                       TRAFFIC AND
                                                                       BUSINESS GROWTH

Image copyright © ndot – http://www.flickr.com/photos/ndot/320119213
YOU CAN IMPROVE
                                                                                    DISCOVERABILITY,
                                                                                    FINDABILITY, AND
                                                                                    USABILITY FOR
                                                                                    YOUR CUSTOMERS

Image copyright © andercismo – http://www.flickr.com/photos/andercismo/2349098787
YOU CAN USE SEO
                                                                            TO GET MORE
                                                                            RESOURCES FOR
                                                                            YOUR WORK



Image copyright © Narisai - http://www.flickr.com/photos/narisa/105039934
YOU CAN BETTER
MEASURE THE
IMPACT OF YOUR
EFFORTS…



Image copyright © janGlas – http://www.flickr.com/photos/kokjebalder/2348461718
…AND USE THAT DATA
      TO SHARE YOUR STORY.

Image copyright © Thos003 – http://www.flickr.com/photos/thos003/6026477089
ARE YOU LOOKING
                                                                                 FOR WORK? WANT
                                                                                 TO GET PAID MORE?




Image copyright © krissen – http://www.flickr.com/photos/andercismo/2349098787
ARE YOU LOOKING
                                                                                 FOR WORK? WANT
                                                                                 TO GET PAID MORE?


                                                                                 LEARN
                                                                                 SEO.
Image copyright © krissen – http://www.flickr.com/photos/andercismo/2349098787
HERE’S THE BEST
PLACE TO START

SEOMOZ.ORG/BEGINNERS-GUIDE-
TO-SEO




Image copyright © SEOmoz
WHAT CAN SEO AND CONTENT
STRATEGY ACCOMPLISH TOGETHER?


LET’S FIND
OUT…
WE MADE IMPLICT
EXPERTISE
EXPLICIT AND
FINDABLE
HUNDREDS OF “EXPERT ADVICE”
ARTICLES DRIVES HUNDREDS OF
THOUSANDS OF NEW PEOPLE TO
DISCOVER REI
WE TRANSFORMED
THAT CONTENT
INTO VISUAL,
SHAREABLE DATA
AND OUR CREATIVE AND
MERCHANDISING TEAMS WERE
ENGAGED BY THIS INFORMATION
DESIGN CHALLENGE
WE REACHED NEW
AUDIENCES WITH
EARNED MEDIA


CONTENT MARKETING SHOULD
BE PART OF EVERY CONTENT
STRATEGY – AND YOU SHOULD
BE FLUENT IN THE ANALYTICS
WE LEVERAGED
NEW METADATA
FORMATS FOR
INTEROPERABILITY
THESE ARE ACTIVE ACROSS OUR
ENTIRE PRODUCT CATALOG,
DRIVING TRAFFIC RIGHT WHERE
WE WANT IT: OUR PRODUCTS!
WE CONSTANTLY
PROVE THE VALUE
OF STRUCTURED
PRODUCT INFO.
ADHERENCE TO GOVERNED SEO
STANDARDS IS PART OF THE WAY
OUR IN-HOUSE TEAM IS EVALUATED
WE HELP BUILD
SKILLS AND
COMMUNITIES
ACROSS CHANNELS
REI IS THE LARGEST OUTDOOR
EDUCATOR IN THE UNITED STATES
BY NUMBER OF PEOPLE TAUGHT
WE LINKED DATA
WITH CONTENT TO
AID IN WAYFINDING


AND GREW OUR HYPERLOCAL
AWARENESS AT THE SAME TIME BY
PROVIDING A VALUABLE SERVICE
WE AMAZED AND
     DELIGHTED OUR
     CUSTOMERS
     PRO-TIP: SO CAN YOU!




Image copyright © Sean Dreilinger – www.flickr.com/photos/seandreilinger/4208435158
CONCLUSION
    AND FINAL THOUGHTS
CORE VALUES MATTER.
CORE VALUES MATTER.


I’M AN SEO
 WHO VALUES CONTENT
 STRATEGY
BUT I’M NOT
                                                                                    THE ONLY ONE.

Image copyright © gardenskate - http://www.flickr.com/photos/gardensk8/6273808719
WE WANT TO BUILD
A BRIDGE TO THE
CONTENT STRATEGY
COMMUNITY

Image copyright © State Library of South Australia - http://www.flickr.com/photos/state_library_south_australia/4536634199
BRIDGES BRING
                                                                        PEOPLE TOGETHER,
                                                                        HELPING US TO
                                                                        SHARE AND LEARN


Image copyright © Gane - http://www.flickr.com/photos/gane/5229616694
BRIDGES BREAK
DOWN OUR MYTHS
ABOUT THE
UNKNOWN

Image copyright © Jon Person - http://www.flickr.com/photos/jonperson/3952343914
AND BRIDGES
MEAN BUSINESS.
A LOT OF
BUSINESS.


Image copyright © tsnoom - http://www.flickr.com/photos/28438611@N05/5467944943
FINALLY, BRIDGES
 HELP US START
 CONVERSATIONS.




Image copyright © m.prinke - http://www.flickr.com/photos/mprinke/370602038
FINALLY, BRIDGES
 HELP US START
 CONVERSATIONS.

 LET’S
 TALK.
Image copyright © m.prinke - http://www.flickr.com/photos/mprinke/370602038
JONATHON COLMAN
        PRINCIPAL EXPERIENCE
        ARCHITECT FOR REI
        WWW.REI.COM
        TWITTER @ JCOLMAN



LET’S
TALK.

Weitere ähnliche Inhalte

Was ist angesagt?

KPIs, Metrics & Benchmarks That Matter For SEO Success In 2023.pdf
KPIs, Metrics & Benchmarks That Matter For SEO Success In 2023.pdfKPIs, Metrics & Benchmarks That Matter For SEO Success In 2023.pdf
KPIs, Metrics & Benchmarks That Matter For SEO Success In 2023.pdfSearch Engine Journal
 
StartUp Business Marketing & Digital Branding
StartUp Business Marketing & Digital BrandingStartUp Business Marketing & Digital Branding
StartUp Business Marketing & Digital BrandingDevashish Biswas
 
Digital Marketing Plan Slides
Digital Marketing Plan SlidesDigital Marketing Plan Slides
Digital Marketing Plan SlidesPhilip Oakley
 
General digital marketing consulting proposal
General digital marketing consulting proposalGeneral digital marketing consulting proposal
General digital marketing consulting proposalShashikant Kashodhan
 
Content Marketing Strategy Workshop
Content Marketing Strategy WorkshopContent Marketing Strategy Workshop
Content Marketing Strategy WorkshopMichael Brenner
 
Digital Marketing & Social Media Specialist Portfolio
Digital Marketing & Social Media Specialist PortfolioDigital Marketing & Social Media Specialist Portfolio
Digital Marketing & Social Media Specialist PortfolioBrett Dovey
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing StrategyÖzge Duman
 
Content Strategy: A Framework for Marketing Success
Content Strategy: A Framework for Marketing SuccessContent Strategy: A Framework for Marketing Success
Content Strategy: A Framework for Marketing SuccessLaura Creekmore
 
Digital Marketing Proposal by Gdata
Digital Marketing Proposal by GdataDigital Marketing Proposal by Gdata
Digital Marketing Proposal by GdataSourabh Apage
 
Digital Marketing Plan
Digital Marketing PlanDigital Marketing Plan
Digital Marketing PlanAshley Egan
 
Expert SEO & Google Algorithm Predictions For 2023
Expert SEO & Google Algorithm Predictions For 2023Expert SEO & Google Algorithm Predictions For 2023
Expert SEO & Google Algorithm Predictions For 2023Search Engine Journal
 
Presentation social media marketing for Real Estate
Presentation   social media marketing for Real Estate Presentation   social media marketing for Real Estate
Presentation social media marketing for Real Estate Er Sandeep Pandey
 
SEO proposal - free template - SEOmonitor.com
SEO proposal - free template - SEOmonitor.comSEO proposal - free template - SEOmonitor.com
SEO proposal - free template - SEOmonitor.comMadalina-Carla Mihai
 
What is Marketing Funnel Explained with An Example
What is Marketing Funnel Explained with An ExampleWhat is Marketing Funnel Explained with An Example
What is Marketing Funnel Explained with An ExampleNikhil Arora
 
Build Your Own Marketing Funnel
Build Your Own Marketing Funnel Build Your Own Marketing Funnel
Build Your Own Marketing Funnel TheoRuby
 
Google Ads Strategy for the Holidays
Google Ads Strategy for the HolidaysGoogle Ads Strategy for the Holidays
Google Ads Strategy for the HolidaysIn Marketing We Trust
 

Was ist angesagt? (20)

KPIs, Metrics & Benchmarks That Matter For SEO Success In 2023.pdf
KPIs, Metrics & Benchmarks That Matter For SEO Success In 2023.pdfKPIs, Metrics & Benchmarks That Matter For SEO Success In 2023.pdf
KPIs, Metrics & Benchmarks That Matter For SEO Success In 2023.pdf
 
StartUp Business Marketing & Digital Branding
StartUp Business Marketing & Digital BrandingStartUp Business Marketing & Digital Branding
StartUp Business Marketing & Digital Branding
 
Off page seo
Off page seoOff page seo
Off page seo
 
Digital Marketing Plan Slides
Digital Marketing Plan SlidesDigital Marketing Plan Slides
Digital Marketing Plan Slides
 
General digital marketing consulting proposal
General digital marketing consulting proposalGeneral digital marketing consulting proposal
General digital marketing consulting proposal
 
Content Marketing Strategy Workshop
Content Marketing Strategy WorkshopContent Marketing Strategy Workshop
Content Marketing Strategy Workshop
 
Digital Marketing & Social Media Specialist Portfolio
Digital Marketing & Social Media Specialist PortfolioDigital Marketing & Social Media Specialist Portfolio
Digital Marketing & Social Media Specialist Portfolio
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
Content Strategy: A Framework for Marketing Success
Content Strategy: A Framework for Marketing SuccessContent Strategy: A Framework for Marketing Success
Content Strategy: A Framework for Marketing Success
 
Digital Marketing Proposal by Gdata
Digital Marketing Proposal by GdataDigital Marketing Proposal by Gdata
Digital Marketing Proposal by Gdata
 
SEO Project - Case Study
SEO Project - Case StudySEO Project - Case Study
SEO Project - Case Study
 
Digital Marketing Plan
Digital Marketing PlanDigital Marketing Plan
Digital Marketing Plan
 
Expert SEO & Google Algorithm Predictions For 2023
Expert SEO & Google Algorithm Predictions For 2023Expert SEO & Google Algorithm Predictions For 2023
Expert SEO & Google Algorithm Predictions For 2023
 
Presentation social media marketing for Real Estate
Presentation   social media marketing for Real Estate Presentation   social media marketing for Real Estate
Presentation social media marketing for Real Estate
 
SEO proposal - free template - SEOmonitor.com
SEO proposal - free template - SEOmonitor.comSEO proposal - free template - SEOmonitor.com
SEO proposal - free template - SEOmonitor.com
 
What is Marketing Funnel Explained with An Example
What is Marketing Funnel Explained with An ExampleWhat is Marketing Funnel Explained with An Example
What is Marketing Funnel Explained with An Example
 
Proposal for digital marketing
Proposal for digital marketingProposal for digital marketing
Proposal for digital marketing
 
Build Your Own Marketing Funnel
Build Your Own Marketing Funnel Build Your Own Marketing Funnel
Build Your Own Marketing Funnel
 
Google Ads Strategy for the Holidays
Google Ads Strategy for the HolidaysGoogle Ads Strategy for the Holidays
Google Ads Strategy for the Holidays
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 

Andere mochten auch

Create a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsCreate a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsJay Baer
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing FailsRand Fishkin
 
How to: Viral Marketing + Brand Storytelling
How to: Viral Marketing + Brand Storytelling How to: Viral Marketing + Brand Storytelling
How to: Viral Marketing + Brand Storytelling Elle Shelley
 
Some Advanced Remarketing Ideas
Some Advanced Remarketing IdeasSome Advanced Remarketing Ideas
Some Advanced Remarketing IdeasChris Thomas
 
10 Ways You're Using AdWords Wrong and How to Correct Those Practices
10 Ways You're Using AdWords Wrong and How to Correct Those Practices 10 Ways You're Using AdWords Wrong and How to Correct Those Practices
10 Ways You're Using AdWords Wrong and How to Correct Those Practices Kissmetrics on SlideShare
 
The Beginners Guide to Startup PR #startuppr
The Beginners Guide to Startup PR #startupprThe Beginners Guide to Startup PR #startuppr
The Beginners Guide to Startup PR #startupprOnboardly
 
LinkedIn Ads Platform Master Class
LinkedIn Ads Platform Master ClassLinkedIn Ads Platform Master Class
LinkedIn Ads Platform Master ClassLinkedIn
 
Lean Community Building: Getting the Most Bang for Your Time & Money
Lean Community Building: Getting the Most Bang for  Your Time & MoneyLean Community Building: Getting the Most Bang for  Your Time & Money
Lean Community Building: Getting the Most Bang for Your Time & MoneyJennifer Lopez
 
Mastering Google Adwords In 30 Minutes
Mastering Google Adwords In 30 MinutesMastering Google Adwords In 30 Minutes
Mastering Google Adwords In 30 MinutesNik Cree
 
The Science of Marketing Automation
The Science of Marketing AutomationThe Science of Marketing Automation
The Science of Marketing AutomationHubSpot
 
Using Your Growth Model to Drive Smarter High Tempo Testing
Using Your Growth Model to Drive Smarter High Tempo TestingUsing Your Growth Model to Drive Smarter High Tempo Testing
Using Your Growth Model to Drive Smarter High Tempo TestingSean Ellis
 
Understand A/B Testing in 9 use cases & 7 mistakes
Understand A/B Testing in 9 use cases & 7 mistakesUnderstand A/B Testing in 9 use cases & 7 mistakes
Understand A/B Testing in 9 use cases & 7 mistakesTheFamily
 
The Essentials of Community Building by Mack Fogelson
The Essentials of Community Building by Mack FogelsonThe Essentials of Community Building by Mack Fogelson
The Essentials of Community Building by Mack FogelsonMackenzie Fogelson
 
10 Mobile Marketing Campaigns That Went Viral and Made Millions
10 Mobile Marketing Campaigns That Went Viral and Made Millions10 Mobile Marketing Campaigns That Went Viral and Made Millions
10 Mobile Marketing Campaigns That Went Viral and Made MillionsMark Fidelman
 
Biz Dev 101 - An Interactive Workshop on How Deals Get Done
Biz Dev 101 - An Interactive Workshop on How Deals Get DoneBiz Dev 101 - An Interactive Workshop on How Deals Get Done
Biz Dev 101 - An Interactive Workshop on How Deals Get DoneScott Pollack
 
How to Plug a Leaky Sales Funnel With Facebook Retargeting
How to Plug a Leaky Sales Funnel With Facebook RetargetingHow to Plug a Leaky Sales Funnel With Facebook Retargeting
How to Plug a Leaky Sales Funnel With Facebook RetargetingDigital Marketer
 
Wireframes - a brief overview
Wireframes - a brief overviewWireframes - a brief overview
Wireframes - a brief overviewJenni Leder
 
Google Analytics Fundamentals: Set Up and Basics for Measurement
Google Analytics Fundamentals: Set Up and Basics for MeasurementGoogle Analytics Fundamentals: Set Up and Basics for Measurement
Google Analytics Fundamentals: Set Up and Basics for MeasurementOrbit Media Studios
 
SQL Tutorial for Marketers
SQL Tutorial for MarketersSQL Tutorial for Marketers
SQL Tutorial for MarketersJustin Mares
 

Andere mochten auch (20)

Create a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsCreate a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
Create a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing Fails
 
Intro to Mixpanel
Intro to MixpanelIntro to Mixpanel
Intro to Mixpanel
 
How to: Viral Marketing + Brand Storytelling
How to: Viral Marketing + Brand Storytelling How to: Viral Marketing + Brand Storytelling
How to: Viral Marketing + Brand Storytelling
 
Some Advanced Remarketing Ideas
Some Advanced Remarketing IdeasSome Advanced Remarketing Ideas
Some Advanced Remarketing Ideas
 
10 Ways You're Using AdWords Wrong and How to Correct Those Practices
10 Ways You're Using AdWords Wrong and How to Correct Those Practices 10 Ways You're Using AdWords Wrong and How to Correct Those Practices
10 Ways You're Using AdWords Wrong and How to Correct Those Practices
 
The Beginners Guide to Startup PR #startuppr
The Beginners Guide to Startup PR #startupprThe Beginners Guide to Startup PR #startuppr
The Beginners Guide to Startup PR #startuppr
 
LinkedIn Ads Platform Master Class
LinkedIn Ads Platform Master ClassLinkedIn Ads Platform Master Class
LinkedIn Ads Platform Master Class
 
Lean Community Building: Getting the Most Bang for Your Time & Money
Lean Community Building: Getting the Most Bang for  Your Time & MoneyLean Community Building: Getting the Most Bang for  Your Time & Money
Lean Community Building: Getting the Most Bang for Your Time & Money
 
Mastering Google Adwords In 30 Minutes
Mastering Google Adwords In 30 MinutesMastering Google Adwords In 30 Minutes
Mastering Google Adwords In 30 Minutes
 
The Science of Marketing Automation
The Science of Marketing AutomationThe Science of Marketing Automation
The Science of Marketing Automation
 
Using Your Growth Model to Drive Smarter High Tempo Testing
Using Your Growth Model to Drive Smarter High Tempo TestingUsing Your Growth Model to Drive Smarter High Tempo Testing
Using Your Growth Model to Drive Smarter High Tempo Testing
 
Understand A/B Testing in 9 use cases & 7 mistakes
Understand A/B Testing in 9 use cases & 7 mistakesUnderstand A/B Testing in 9 use cases & 7 mistakes
Understand A/B Testing in 9 use cases & 7 mistakes
 
The Essentials of Community Building by Mack Fogelson
The Essentials of Community Building by Mack FogelsonThe Essentials of Community Building by Mack Fogelson
The Essentials of Community Building by Mack Fogelson
 
10 Mobile Marketing Campaigns That Went Viral and Made Millions
10 Mobile Marketing Campaigns That Went Viral and Made Millions10 Mobile Marketing Campaigns That Went Viral and Made Millions
10 Mobile Marketing Campaigns That Went Viral and Made Millions
 
Biz Dev 101 - An Interactive Workshop on How Deals Get Done
Biz Dev 101 - An Interactive Workshop on How Deals Get DoneBiz Dev 101 - An Interactive Workshop on How Deals Get Done
Biz Dev 101 - An Interactive Workshop on How Deals Get Done
 
How to Plug a Leaky Sales Funnel With Facebook Retargeting
How to Plug a Leaky Sales Funnel With Facebook RetargetingHow to Plug a Leaky Sales Funnel With Facebook Retargeting
How to Plug a Leaky Sales Funnel With Facebook Retargeting
 
Wireframes - a brief overview
Wireframes - a brief overviewWireframes - a brief overview
Wireframes - a brief overview
 
Google Analytics Fundamentals: Set Up and Basics for Measurement
Google Analytics Fundamentals: Set Up and Basics for MeasurementGoogle Analytics Fundamentals: Set Up and Basics for Measurement
Google Analytics Fundamentals: Set Up and Basics for Measurement
 
SQL Tutorial for Marketers
SQL Tutorial for MarketersSQL Tutorial for Marketers
SQL Tutorial for Marketers
 

Mehr von Jonathon Colman

Wicked Ambiguity and User Experience
Wicked Ambiguity and User ExperienceWicked Ambiguity and User Experience
Wicked Ambiguity and User ExperienceJonathon Colman
 
Sine Qua Non: Core Values and Content Strategy
Sine Qua Non: Core Values and Content StrategySine Qua Non: Core Values and Content Strategy
Sine Qua Non: Core Values and Content StrategyJonathon Colman
 
Building an Integrated Content Strategy
Building an Integrated Content StrategyBuilding an Integrated Content Strategy
Building an Integrated Content StrategyJonathon Colman
 
Data Sets You Free: Analytics for Content Strategy
Data Sets You Free: Analytics for Content StrategyData Sets You Free: Analytics for Content Strategy
Data Sets You Free: Analytics for Content StrategyJonathon Colman
 
What I Carry: 10 Tools for Success
What I Carry: 10 Tools for SuccessWhat I Carry: 10 Tools for Success
What I Carry: 10 Tools for SuccessJonathon Colman
 
How Introverts Can Survive in This Extroverted World
How Introverts Can Survive in This Extroverted WorldHow Introverts Can Survive in This Extroverted World
How Introverts Can Survive in This Extroverted WorldJonathon Colman
 
Enterprise SEO & Content Strategy: STOP THE PAIN!
Enterprise SEO & Content Strategy: STOP THE PAIN!Enterprise SEO & Content Strategy: STOP THE PAIN!
Enterprise SEO & Content Strategy: STOP THE PAIN!Jonathon Colman
 
Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012
Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012
Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012Jonathon Colman
 
Making The Case For Local Search Optimization
Making The Case For Local Search OptimizationMaking The Case For Local Search Optimization
Making The Case For Local Search OptimizationJonathon Colman
 
Web Performance Optimization: The Silver Bullet of SEO and UX
Web Performance Optimization: The Silver Bullet of SEO and UXWeb Performance Optimization: The Silver Bullet of SEO and UX
Web Performance Optimization: The Silver Bullet of SEO and UXJonathon Colman
 
Learn Agile Marketing & SEO from Star Wars Stormtroopers
Learn Agile Marketing & SEO from Star Wars StormtroopersLearn Agile Marketing & SEO from Star Wars Stormtroopers
Learn Agile Marketing & SEO from Star Wars StormtroopersJonathon Colman
 
SEO in the Age of Entities: Using Schema.org for Findability
SEO in the Age of Entities: Using Schema.org for FindabilitySEO in the Age of Entities: Using Schema.org for Findability
SEO in the Age of Entities: Using Schema.org for FindabilityJonathon Colman
 
SEO and User Experience (UX): A Vision of Collaboration
SEO and User Experience (UX): A Vision of CollaborationSEO and User Experience (UX): A Vision of Collaboration
SEO and User Experience (UX): A Vision of CollaborationJonathon Colman
 
Agile SEO - Infrastructure Innovation by Iteration
Agile SEO - Infrastructure Innovation by IterationAgile SEO - Infrastructure Innovation by Iteration
Agile SEO - Infrastructure Innovation by IterationJonathon Colman
 
SEO Audit Checklist and Worksheet - over 90 SEO checkpoints!
SEO Audit Checklist and Worksheet - over 90 SEO checkpoints!SEO Audit Checklist and Worksheet - over 90 SEO checkpoints!
SEO Audit Checklist and Worksheet - over 90 SEO checkpoints!Jonathon Colman
 
The Four Pillars of Search Engine Optimization (SEO)
The Four Pillars of Search Engine Optimization (SEO)The Four Pillars of Search Engine Optimization (SEO)
The Four Pillars of Search Engine Optimization (SEO)Jonathon Colman
 
Total Search Marketing Optimization: Testing Paid vs. Organic Search
Total Search Marketing Optimization: Testing Paid vs. Organic SearchTotal Search Marketing Optimization: Testing Paid vs. Organic Search
Total Search Marketing Optimization: Testing Paid vs. Organic SearchJonathon Colman
 
Fundraising 2.0: A New Model for Fundraising on Facebook
Fundraising 2.0: A New Model for Fundraising on FacebookFundraising 2.0: A New Model for Fundraising on Facebook
Fundraising 2.0: A New Model for Fundraising on FacebookJonathon Colman
 

Mehr von Jonathon Colman (20)

Build. Better. Content!
Build. Better. Content!Build. Better. Content!
Build. Better. Content!
 
Wicked Ambiguity and User Experience
Wicked Ambiguity and User ExperienceWicked Ambiguity and User Experience
Wicked Ambiguity and User Experience
 
Sine Qua Non: Core Values and Content Strategy
Sine Qua Non: Core Values and Content StrategySine Qua Non: Core Values and Content Strategy
Sine Qua Non: Core Values and Content Strategy
 
Building an Integrated Content Strategy
Building an Integrated Content StrategyBuilding an Integrated Content Strategy
Building an Integrated Content Strategy
 
Data Sets You Free: Analytics for Content Strategy
Data Sets You Free: Analytics for Content StrategyData Sets You Free: Analytics for Content Strategy
Data Sets You Free: Analytics for Content Strategy
 
What I Carry: 10 Tools for Success
What I Carry: 10 Tools for SuccessWhat I Carry: 10 Tools for Success
What I Carry: 10 Tools for Success
 
Why Our Content SUCKS
Why Our Content SUCKSWhy Our Content SUCKS
Why Our Content SUCKS
 
How Introverts Can Survive in This Extroverted World
How Introverts Can Survive in This Extroverted WorldHow Introverts Can Survive in This Extroverted World
How Introverts Can Survive in This Extroverted World
 
Enterprise SEO & Content Strategy: STOP THE PAIN!
Enterprise SEO & Content Strategy: STOP THE PAIN!Enterprise SEO & Content Strategy: STOP THE PAIN!
Enterprise SEO & Content Strategy: STOP THE PAIN!
 
Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012
Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012
Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012
 
Making The Case For Local Search Optimization
Making The Case For Local Search OptimizationMaking The Case For Local Search Optimization
Making The Case For Local Search Optimization
 
Web Performance Optimization: The Silver Bullet of SEO and UX
Web Performance Optimization: The Silver Bullet of SEO and UXWeb Performance Optimization: The Silver Bullet of SEO and UX
Web Performance Optimization: The Silver Bullet of SEO and UX
 
Learn Agile Marketing & SEO from Star Wars Stormtroopers
Learn Agile Marketing & SEO from Star Wars StormtroopersLearn Agile Marketing & SEO from Star Wars Stormtroopers
Learn Agile Marketing & SEO from Star Wars Stormtroopers
 
SEO in the Age of Entities: Using Schema.org for Findability
SEO in the Age of Entities: Using Schema.org for FindabilitySEO in the Age of Entities: Using Schema.org for Findability
SEO in the Age of Entities: Using Schema.org for Findability
 
SEO and User Experience (UX): A Vision of Collaboration
SEO and User Experience (UX): A Vision of CollaborationSEO and User Experience (UX): A Vision of Collaboration
SEO and User Experience (UX): A Vision of Collaboration
 
Agile SEO - Infrastructure Innovation by Iteration
Agile SEO - Infrastructure Innovation by IterationAgile SEO - Infrastructure Innovation by Iteration
Agile SEO - Infrastructure Innovation by Iteration
 
SEO Audit Checklist and Worksheet - over 90 SEO checkpoints!
SEO Audit Checklist and Worksheet - over 90 SEO checkpoints!SEO Audit Checklist and Worksheet - over 90 SEO checkpoints!
SEO Audit Checklist and Worksheet - over 90 SEO checkpoints!
 
The Four Pillars of Search Engine Optimization (SEO)
The Four Pillars of Search Engine Optimization (SEO)The Four Pillars of Search Engine Optimization (SEO)
The Four Pillars of Search Engine Optimization (SEO)
 
Total Search Marketing Optimization: Testing Paid vs. Organic Search
Total Search Marketing Optimization: Testing Paid vs. Organic SearchTotal Search Marketing Optimization: Testing Paid vs. Organic Search
Total Search Marketing Optimization: Testing Paid vs. Organic Search
 
Fundraising 2.0: A New Model for Fundraising on Facebook
Fundraising 2.0: A New Model for Fundraising on FacebookFundraising 2.0: A New Model for Fundraising on Facebook
Fundraising 2.0: A New Model for Fundraising on Facebook
 

Kürzlich hochgeladen

The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxThe Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxLoriGlavin3
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr BaganFwdays
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Manik S Magar
 
Time Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directionsTime Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directionsNathaniel Shimoni
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxLoriGlavin3
 
Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rick Flair
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality AssuranceInflectra
 
What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfWhat is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfMounikaPolabathina
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.Curtis Poe
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brandgvaughan
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxLoriGlavin3
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteDianaGray10
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc
 
UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPathCommunity
 
Scale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL RouterScale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL RouterMydbops
 
Exploring ChatGPT Prompt Hacks To Maximally Optimise Your Queries
Exploring ChatGPT Prompt Hacks To Maximally Optimise Your QueriesExploring ChatGPT Prompt Hacks To Maximally Optimise Your Queries
Exploring ChatGPT Prompt Hacks To Maximally Optimise Your QueriesSanjay Willie
 

Kürzlich hochgeladen (20)

The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxThe Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!
 
Time Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directionsTime Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directions
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
 
Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
 
What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfWhat is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdf
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test Suite
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
 
UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to Hero
 
Scale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL RouterScale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL Router
 
Exploring ChatGPT Prompt Hacks To Maximally Optimise Your Queries
Exploring ChatGPT Prompt Hacks To Maximally Optimise Your QueriesExploring ChatGPT Prompt Hacks To Maximally Optimise Your Queries
Exploring ChatGPT Prompt Hacks To Maximally Optimise Your Queries
 

How to Build SEO into Content Strategy

  • 1. HOW TO BUILD SEO INTO CONTENT STRATEGY Image copyright © bre pettis - http://www.flickr.com/photos/bre/155276746/
  • 2. JONATHON COLMAN PRINCIPAL EXPERIENCE ARCHITECT FOR REI WWW . REI . COM TWITTER @ JCOLMAN Image copyright © bre pettis - http://www.flickr.com/photos/bre/155276746/
  • 3. CAN HUMANS LIVE WITH… Image copyright © bre pettis - http://www.flickr.com/photos/bre/155276746/
  • 4. ROBOTS?! Image copyright © bre pettis - http://www.flickr.com/photos/bre/155276746/
  • 5. Image copyright © bre pettis - http://www.flickr.com/photos/bre/155276746/
  • 6. Logo copyright © REI - http://www.REI.com/
  • 7. CORE VALUES MATTER. Logo copyright © REI - http://www.REI.com/
  • 8. AT REI WE INSPIRE, EDUCATE, AND OUTFIT FOR A LIFETIME OF OUTDOOR ADVENTURE AND STEWARDSHIP. Logo copyright © REI - http://www.REI.com/
  • 9. AT REI WE INSPIRE, EDUCATE, AND OUTFIT FOR A LIFETIME OF OUTDOOR ADVENTURE AND STEWARDSHIP. Logo copyright © REI - http://www.REI.com/
  • 10. AT REI WE INSPIRE, EDUCATE, AND OUTFIT FOR A LIFETIME OF HEY, THAT’S CONTENT OUTDOOR ADVENTURE STRATEGY… RIGHT IN OUR MISSION! AND STEWARDSHIP. Logo copyright © REI - http://www.REI.com/
  • 11. AT REI WE VALUE AUTHENTICITY, TRANSPARENCY, AND FRIENDLY EXPERTISE. Logo copyright © REI - http://www.REI.com/
  • 12. SO I HAVE A LITTLE CONFESSION TO MAKE TODAY… Logo copyright © REI - http://www.REI.com/
  • 13. I DON’T KNOW ANYTHING ABOUT CONTENT STRATEGY.
  • 14. DON’T TWEET THAT! MY BOSS MIGHT FIND OUT.
  • 15. OK, OK… I MIGHT BE EXAGGERATING A LITTLE BIT.
  • 16. AFTER ALL, I DID READ THIS BOOK.
  • 17. MY BACKGROUND AND EXPERIENCE IS IN SEO Image copyright © Blyzz - http://www.flickr.com/photos/blyzz/5329087821
  • 18. YEAH. I’M ONE OF THESE GUYS. Image copyright © Blyzz - http://www.flickr.com/photos/blyzz/5329087821
  • 19. YEAH. I’M ONE OF THESE GUYS. A NERD. Image copyright © Blyzz - http://www.flickr.com/photos/blyzz/5329087821
  • 20. BOTTOM LINE: BAD SEO IS A DISASTER.
  • 21. GOOD SEO IS VERY HELPFUL.
  • 22. SO LET’S BUILD A BRIDGE: BETWEEN CONTENT STRATEGY OVER HERE …AND SEO OVER HERE Image copyright © Francisco Diez - http://www.flickr.com/photos/22240293@N05/3849106201
  • 23. WHY? SEOs NEED YOUR HELP. SO DO THEIR CUSTOMERS. SO DO THE SEARCH ENGINES.
  • 24. WHY? YOU NEED HELP FROM SEOs, TOO * * YOU JUST DON’T KNOW IT YET!
  • 25. CORE VALUES MATTER. SO WE’LL START BY EXPOSING A FEW OLD MYTHS Image copyright © jaredflo - http://www.flickr.com/photos/jaredflo/219190131
  • 26. MYTH #1: YOU CAN SHORT-CUT YOUR WAY TO SEO Image copyright © David July - http://www.flickr.com/photos/mountsutro/4667697699
  • 28. REALITY: SUSTAINABLE SEO REQUIRES LONG- TERM INVESTMENT. IN LATE 2007, WE BEGAN INVESTING IN SEO. WE’LL FIND OUT THE RESULTS IN ABOUT 19 SLIDES FROM NOW…
  • 29. MYTH #2: YOU HAVE TO SPAM TO RANK Image copyright © alsis35 - http://www.flickr.com/photos/alsis35/7325200906
  • 30. REALITY: ENGAGING CONTENT IS MORE IMPORTANT FOR SEO THAN EVER BEFORE. Image copyright © unknown - http://img.gawkerassets.com/img/181jyg51mqy12jpg/original.jpg
  • 31. SPAM CAN’T DO THIS Image copyright © Radian6 - http://www.radian6.com/blog/2012/10/how-red-bull-stratos-successfully-soared-across-social-media/
  • 33. RANK MUST BE EARNED. SPAM CAN’T GET THESE RANKINGS FOR A BRAND NAME SEARCH
  • 35. “RICH SNIPPETS” INCREASE USER CLICK-THROUGH BY UP TO 30% AS WELL AS CLICK-THROUGH.
  • 37. HERE’S THE STRUCTURED CONTENT DRIVING OUR “RICH SNIPPETS” NOT TO MENTION CONVERSION.
  • 38. HERE’S THE STRUCTURED CONTENT DRIVING OUR “RICH SNIPPETS” ORIGNAL, BRAND-DRIVEN PRODUCT INFORMATION WRITTEN BY OUR TEAM OF IN-HOUSE EXPERTS NOT TO MENTION CONVERSION.
  • 39. MYTH #3: SEO TAKES AWAY FROM MY OTHER EFFORTS Image copyright © dfb - http://www.flickr.com/photos/geodanny/7031816979
  • 40. REALITY: THESE ALL WORK BETTER TOGETHER THAN THEY EVER COULD APART. Image copyright © Rand Fishkin/SEOmoz - http://www.seomoz.org/blog/inbound-marketing-is-taking-off
  • 41. YOU CAN EVEN USE SEO METRICS TO CREATE BUSINESS CASES TO SUPPORT $$$ YOUR OTHER WORK. Image copyright © Rand Fishkin/SEOmoz - http://www.seomoz.org/blog/inbound-marketing-is-taking-off
  • 42. FOR EXAMPLE, WE USED SEO TO SUPPORT WEB PERFORMANCE ENHANCEMENTS
  • 43. MYTH #4: SEO IS FOR ROBOTS, NOT PEOPLE Image copyright © whirledkid - http://www.flickr.com/photos/whirledkid/3263379234
  • 44. REALITY: ROBOTS DON’T HAVE CREDIT CARDS. SO THEY’RE NOT OUR AUDIENCE. Image copyright © 401(K) 2012 - http://www.flickr.com/photos/68751915@N05/6280507539
  • 45. BUT HUMANS DESIGN ROBOTS… Image copyright © unknown - http://i.stack.imgur.com/pcXBR.jpg
  • 46. BUT HUMANS DESIGN ROBOTS… THERE’S PART OF US INSIDE THEM. Image copyright © unknown - http://i.stack.imgur.com/pcXBR.jpg
  • 47. ROBOTS ACT AS OUR PERSONAL WAYFINDING AGENTS. Image copyright © Jonathon Colman
  • 48. WE USE THEM TO FIND THE THINGS THAT WE NEED Image copyright © Jonathon Colman
  • 49. DESIGN FOR REAL PEOPLE, ACCOUNT FOR THE ROBOTS Image copyright © bre pettis - http://www.flickr.com/photos/bre/155276746/
  • 50. MYTH #5: SEO IS JUST ABOUT TEXT Image copyright © dwyman - http://www.flickr.com/photos/dwyman/92490928
  • 51. REALITY: THE GOOGLE KEYWORD TOOL IS NOT AN EDITORIAL DICTATOR.
  • 52. KEYWORD VOLUME IS NO SUBSTITUTE FOR EDITORIAL GOVERNANCE.
  • 53. WRITE AND DESIGN FROM YOUR AUDIENCE’S NEEDS OUT, NOT FROM THE KEYWORDS IN. Image copyright © Note Booker, Esq. - http://www.flickr.com/photos/notebookeresq/4798286779/
  • 54. CLICK HERE TO WATCH THIS VIDEO KEYWORD RESEARCH CAN’T DO THIS. Video copyright © Dollar Shave Club - http://www.dollarshaveclub.com/
  • 55. SEARCH ENGINES REWARD YOU FOR BUILDING BRANDS, NOT FOR USING KEYWORDS Video copyright © Dollar Shave Club - http://www.dollarshaveclub.com/
  • 56. MYTH #6: SEO IS JUST ABOUT LINKS Image copyright © ravages - http://www.flickr.com/photos/ravages/2831688538
  • 57. REALITY: GOOD LINKS ARE IMPORTANT, BUT GOOD EXPERIENCES ARE ESSENTIAL.
  • 58. NEED TO BUILD LINKS? START BY BUILDING OUT GREAT CONTENT.
  • 59. MYTH #7: YOU HAVE TO BUY LINKS Image copyright © 401(K) 2012 - http://www.flickr.com/photos/68751915@N05/6355388579
  • 61. GOOGLE’S PENGUIN UPDATES PENALIZE PAID LINKS Image copyright © unknown - http://www.gifbin.com/981126
  • 62. …BUT IT DOESN’T HELP THAT LINK SELLERS ARE STILL IN THE INDEX.
  • 63. MYTH #8: SEO IS DEAD Image copyright © howzey - http://www.flickr.com/photos/howzey/2129104204
  • 65. REALITY: YOU CAN BELIEVE WHAT YOU LIKE… BUT I’LL BELIEVE THE DATA.
  • 66. REALITY: YOU CAN BELIEVE WHAT YOU LIKE… BUT I’LL BELIEVE THE DATA. LOOKS LIKE THAT EARLY INVESTMENT PAID OFF!
  • 67. STOP BELIEVING THE MYTHS. Image copyright © nadi0 - http://www.flickr.com/photos/nadio/385590715
  • 68. SEO WORKS BEST WHEN IT’S BUILT INTO CONTENT STRATEGY Image copyright © ludovicp - http://www.flickr.com/photos/ludovicpoitou/4598981013
  • 69. SEO WORKS BEST WHEN IT’S BUILT INTO CONTENT STRATEGY YES, SEO IS THE CAN OPENER. Image copyright © ludovicp - http://www.flickr.com/photos/ludovicpoitou/4598981013
  • 70. 8 WAYS TO BUILD SEO INTO YOUR DAILY CONTENT STRATEGY WORK Image copyright © 60 in 3 - http://www.flickr.com/photos/60in3/2334883075
  • 71. STAKEHOLDER INTERVIEWS • ASK HOW THEY FIND AND SEARCH THE WEB SITE • ASK THEM TO KEEP A DAILY SEARCH DIARY • ASK THEM ABOUT THE KEYWORDS THEY CARE ABOUT, LOOK OVER COMPETITION’S CONTENT Image copyright © David Boyle in DC - http://www.flickr.com/photos/beglendc/290713888
  • 72. CONTENT AUDIT • DO NOT INCLUDE RANK; INCLUDE TRAFFIC AND AVG. CONVERSION • INCLUDE METADATA, NOT JUST <META> CONTENT; DO NOT INCLUDE <META> KEYWORDS • INCLUDE COMPETITIVE LINK-GRAPH AND SOCIAL- GRAPH DATA Image copyright © GenBug - http://www.flickr.com/photos/genbug/4309890987
  • 73. PAGE TABLES • INCLUDE FINDING/ENTRY METHODS, WHETHER OR NOT THEY INVOLVE SEO • THEN REVIEW ALL THE POINTS OF ENTRY TO THE PAGE BEING DESCRIBED • ADD DETAILS ON YOUR CONTENT’S PRIMARY COMPETITORS AND DIFFERENTIATORS Image copyright © Relly Annett-Baker - http://24ways.org/2011/extracting-the-content
  • 74. TEMPLATES • INCLUDE VARIABLES FOR SEARCH AND SOCIAL METADATA (SUCH AS FACEBOOK OPENGRAPH, RDFa, OR SCHEMA.ORG) • DO NOT REQUIRE <META> KEYWORDS • ENSURE ALL CONTENT PUBLISHED IS ADDED TO AN XML SITEMAP Image copyright © litlnemo - http://www.flickr.com/photos/litlnemo/3296424414
  • 75. METADATA • MOVE BEYOND <META> CONTENT INTO METADATA • BE FORWARD-THINKING AND PROGRESSIVE; SEARCH ENGINES ARE JUST BEGINNING TO CONSUME AND USE THIS • BEGIN THINKING ABOUT HOW METADATA WILL BE PERCEIVED WITHOUT THE BENEFIT OF CONTEXT Image copyright © sarah0s - http://www.flickr.com/photos/sarahseverson/6245395188
  • 76. THE CONTENT LIFECYCLE • INCLUDE SEO WHEN WORKING ON AUDITS, TAXONOMY, METADATA, STANDARDS, AND QA/QC • MAKE SEO A SHARED RESPONSIBILITY; ONE PERSON CAN’T DO IT ALL • BUILD SEO ADVOCATES IN OTHER DISCIPLINES Image copyright © Erin Scime - http://uxmag.com/articles/content-strategy-and-ux-a-modern-love-story
  • 77. GOVERNANCE • DOCUMENT YOUR SEO STANDARDS, BUT DON’T STOP THERE • INCENTIVIZE STAFF TO SUPPORT STANDARDS, INCENTIVIZE MANAGERS TO EVALUATE THEIR STAFF’S SUPPORT • MEASURE THE IMPACT BY PAGE TEMPLATE FAMILY, NOT BY KEYWORDS Image copyright © Jonathon Colmant - http://www.flickr.com/photos/jcolman/542404001
  • 78. EDITORIAL CALENDAR • GIVE SEO LOTS OF LEAD TIME • INCENTIVIZE PARTNERSHIPS BETWEEN SEO AND SOCIAL MEDIA IN CONTENT CAMPAIGNS • INCLUDE TOUCHPOINTS FOR MEASUREMENT AND REPORTING Image copyright © DonnaGrayson - http://www.flickr.com/photos/donnagrayson/94131371
  • 79. NOW I KNOW WHAT YOU’RE THINKING… Image copyright © @boetter - http://www.flickr.com/photos/jakecaptive/3205277810
  • 80. “ WHAT’S IN IT FOR ME?”
  • 81. CORE VALUES MATTER. WHAT ARE YOURS? Image copyright © Oberazzi - http://www.flickr.com/photos/oberazzi/318947873
  • 82. YOUR CONTENT STRATEGY CAN DRIVE EVEN MORE TRAFFIC AND BUSINESS GROWTH Image copyright © ndot – http://www.flickr.com/photos/ndot/320119213
  • 83. YOU CAN IMPROVE DISCOVERABILITY, FINDABILITY, AND USABILITY FOR YOUR CUSTOMERS Image copyright © andercismo – http://www.flickr.com/photos/andercismo/2349098787
  • 84. YOU CAN USE SEO TO GET MORE RESOURCES FOR YOUR WORK Image copyright © Narisai - http://www.flickr.com/photos/narisa/105039934
  • 85. YOU CAN BETTER MEASURE THE IMPACT OF YOUR EFFORTS… Image copyright © janGlas – http://www.flickr.com/photos/kokjebalder/2348461718
  • 86. …AND USE THAT DATA TO SHARE YOUR STORY. Image copyright © Thos003 – http://www.flickr.com/photos/thos003/6026477089
  • 87. ARE YOU LOOKING FOR WORK? WANT TO GET PAID MORE? Image copyright © krissen – http://www.flickr.com/photos/andercismo/2349098787
  • 88. ARE YOU LOOKING FOR WORK? WANT TO GET PAID MORE? LEARN SEO. Image copyright © krissen – http://www.flickr.com/photos/andercismo/2349098787
  • 89. HERE’S THE BEST PLACE TO START SEOMOZ.ORG/BEGINNERS-GUIDE- TO-SEO Image copyright © SEOmoz
  • 90. WHAT CAN SEO AND CONTENT STRATEGY ACCOMPLISH TOGETHER? LET’S FIND OUT…
  • 91. WE MADE IMPLICT EXPERTISE EXPLICIT AND FINDABLE HUNDREDS OF “EXPERT ADVICE” ARTICLES DRIVES HUNDREDS OF THOUSANDS OF NEW PEOPLE TO DISCOVER REI
  • 92. WE TRANSFORMED THAT CONTENT INTO VISUAL, SHAREABLE DATA AND OUR CREATIVE AND MERCHANDISING TEAMS WERE ENGAGED BY THIS INFORMATION DESIGN CHALLENGE
  • 93. WE REACHED NEW AUDIENCES WITH EARNED MEDIA CONTENT MARKETING SHOULD BE PART OF EVERY CONTENT STRATEGY – AND YOU SHOULD BE FLUENT IN THE ANALYTICS
  • 94. WE LEVERAGED NEW METADATA FORMATS FOR INTEROPERABILITY THESE ARE ACTIVE ACROSS OUR ENTIRE PRODUCT CATALOG, DRIVING TRAFFIC RIGHT WHERE WE WANT IT: OUR PRODUCTS!
  • 95. WE CONSTANTLY PROVE THE VALUE OF STRUCTURED PRODUCT INFO. ADHERENCE TO GOVERNED SEO STANDARDS IS PART OF THE WAY OUR IN-HOUSE TEAM IS EVALUATED
  • 96. WE HELP BUILD SKILLS AND COMMUNITIES ACROSS CHANNELS REI IS THE LARGEST OUTDOOR EDUCATOR IN THE UNITED STATES BY NUMBER OF PEOPLE TAUGHT
  • 97. WE LINKED DATA WITH CONTENT TO AID IN WAYFINDING AND GREW OUR HYPERLOCAL AWARENESS AT THE SAME TIME BY PROVIDING A VALUABLE SERVICE
  • 98. WE AMAZED AND DELIGHTED OUR CUSTOMERS PRO-TIP: SO CAN YOU! Image copyright © Sean Dreilinger – www.flickr.com/photos/seandreilinger/4208435158
  • 99. CONCLUSION AND FINAL THOUGHTS
  • 101. CORE VALUES MATTER. I’M AN SEO WHO VALUES CONTENT STRATEGY
  • 102. BUT I’M NOT THE ONLY ONE. Image copyright © gardenskate - http://www.flickr.com/photos/gardensk8/6273808719
  • 103. WE WANT TO BUILD A BRIDGE TO THE CONTENT STRATEGY COMMUNITY Image copyright © State Library of South Australia - http://www.flickr.com/photos/state_library_south_australia/4536634199
  • 104. BRIDGES BRING PEOPLE TOGETHER, HELPING US TO SHARE AND LEARN Image copyright © Gane - http://www.flickr.com/photos/gane/5229616694
  • 105. BRIDGES BREAK DOWN OUR MYTHS ABOUT THE UNKNOWN Image copyright © Jon Person - http://www.flickr.com/photos/jonperson/3952343914
  • 106. AND BRIDGES MEAN BUSINESS. A LOT OF BUSINESS. Image copyright © tsnoom - http://www.flickr.com/photos/28438611@N05/5467944943
  • 107. FINALLY, BRIDGES HELP US START CONVERSATIONS. Image copyright © m.prinke - http://www.flickr.com/photos/mprinke/370602038
  • 108. FINALLY, BRIDGES HELP US START CONVERSATIONS. LET’S TALK. Image copyright © m.prinke - http://www.flickr.com/photos/mprinke/370602038
  • 109. JONATHON COLMAN PRINCIPAL EXPERIENCE ARCHITECT FOR REI WWW.REI.COM TWITTER @ JCOLMAN LET’S TALK.