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SXSWi 2012: Programming Social Applications

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Jonathan LeBlanc
Jonathan LeBlanc

The document outlines topics around programming social applications including human identity, social grouping, and social identity failures. It discusses foundations of identity including anonymous vs real users and identity sources. Social grouping concepts like tribalism, real-life vs online social graphs, and group types are examined. Challenges with social identity like impacts to personal safety and privacy from oversharing and data mining are also summarized.

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Programming Social Applications SXSWi Book Reading Jonathan LeBlanc Twitter: @jcleblanc Hashtag: #FutureSoc E-Mail: jleblanc@x.com Github: github.com/jcleblanc
The Foundation Topics The Foundations of Human Identity Tribalism and Social Grouping The Big Bag of Social Identity Fail http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
The Foundation Topics The Foundations of Human Identity Tribalism and Social Grouping The Big Bag of Social Identity Fail http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
Human Identity: User Types Anonymous Users Real Identity Login http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
Human Identity: Open Identity Programming OAuth (1.0a + 2.0) PayPal Access, Facebook, Twitter OpenID (…and the upcoming OpenID Connect) PayPal Access, Google, Yahoo! Emerging Identity Mozilla BrowserID, WebFinger, LRDD http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
Human Identity: Anonymous Users http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
Human Identity: Tracking Anonymous Users There are a few common options Tracking Cookie Local Storage http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
Human Identity: Real Identity Users http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
Human Identity: Real Identity Sources Sources of Real Identity Social (perceived) Concrete (true) http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
The Foundation Topics The Foundations of Human Identity Tribalism and Social Grouping The Big Bag of Social Identity Fail http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
Social Grouping: It’s Not A New Thing… http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
Social Grouping: Foundation in Tribalism Tribalism started as a way to keep us safe …it has lead to some horrible parts of history but is also a foundation of many of our social relationships http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
Social Grouping: The Real Life Social Graph http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
Social Grouping: The Online Social Graph http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
Social Grouping: Group Types Follower Type Connection Type Group Type http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
Social Grouping: Data Miners are Rock Stars http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
The Foundation Topics The Foundations of Human Identity Tribalism and Social Grouping The Big Bag of Social Identity Fail http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
Social Identity Fail: Personal Safety When Social Discovery Impacts Personal Safety “My privacy concerns are not trite. They are linked to my actual physical safety” --Harriet Jacobs (Gizmodo) http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
Social Identity Fail: Privacy Concerns When Making Things Easy Impairs Privacy “Path Uploads Your Entire iPhone Contact List By Default” --Mark Hachman (PCMag) http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
Social Identity Fail: The Fine Line The Fine Line Between Insightful and Creepy “How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did” --Kashmir Hill (Forbes) http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
Thank You! Questions? Slides: http://slidesha.re/programmingsocial Jonathan LeBlanc Twitter: @jcleblanc Hashtag: #FutureSoc E-Mail: jleblanc@x.com Github: github.com/jcleblanc

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SXSWi 2012: Programming Social Applications

  • 1. Programming Social Applications SXSWi Book Reading Jonathan LeBlanc Twitter: @jcleblanc Hashtag: #FutureSoc E-Mail: jleblanc@x.com Github: github.com/jcleblanc
  • 2. The Foundation Topics The Foundations of Human Identity Tribalism and Social Grouping The Big Bag of Social Identity Fail http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
  • 3. The Foundation Topics The Foundations of Human Identity Tribalism and Social Grouping The Big Bag of Social Identity Fail http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
  • 4. Human Identity: User Types Anonymous Users Real Identity Login http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
  • 5. Human Identity: Open Identity Programming OAuth (1.0a + 2.0) PayPal Access, Facebook, Twitter OpenID (…and the upcoming OpenID Connect) PayPal Access, Google, Yahoo! Emerging Identity Mozilla BrowserID, WebFinger, LRDD http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
  • 6. Human Identity: Anonymous Users http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
  • 7. Human Identity: Tracking Anonymous Users There are a few common options Tracking Cookie Local Storage http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
  • 8. Human Identity: Real Identity Users http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
  • 9. Human Identity: Real Identity Sources Sources of Real Identity Social (perceived) Concrete (true) http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
  • 10. The Foundation Topics The Foundations of Human Identity Tribalism and Social Grouping The Big Bag of Social Identity Fail http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
  • 11. Social Grouping: It’s Not A New Thing… http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
  • 12. Social Grouping: Foundation in Tribalism Tribalism started as a way to keep us safe …it has lead to some horrible parts of history but is also a foundation of many of our social relationships http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
  • 13. Social Grouping: The Real Life Social Graph http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
  • 14. Social Grouping: The Online Social Graph http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
  • 15. Social Grouping: Group Types Follower Type Connection Type Group Type http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
  • 16. Social Grouping: Data Miners are Rock Stars http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
  • 17. The Foundation Topics The Foundations of Human Identity Tribalism and Social Grouping The Big Bag of Social Identity Fail http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
  • 18. Social Identity Fail: Personal Safety When Social Discovery Impacts Personal Safety “My privacy concerns are not trite. They are linked to my actual physical safety” --Harriet Jacobs (Gizmodo) http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
  • 19. Social Identity Fail: Privacy Concerns When Making Things Easy Impairs Privacy “Path Uploads Your Entire iPhone Contact List By Default” --Mark Hachman (PCMag) http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
  • 20. Social Identity Fail: The Fine Line The Fine Line Between Insightful and Creepy “How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did” --Kashmir Hill (Forbes) http://oreil.ly/FutureSoc Programming Social Applications Hashtag: #FutureSoc
  • 21. Thank You! Questions? Slides: http://slidesha.re/programmingsocial Jonathan LeBlanc Twitter: @jcleblanc Hashtag: #FutureSoc E-Mail: jleblanc@x.com Github: github.com/jcleblanc

Hinweis der Redaktion

  1. http://gizmodo.com/5470696/fck-you-google
  2. http://www.pcmag.com/article2/0,2817,2399970,00.asp
  3. http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/The statistician is now a rock star