SlideShare a Scribd company logo
1 of 5
Download to read offline
Google 2012 strategy !! JUST A FEW TIPS !!
                     NICE SURPRISE AT THE END…..

     • Check your links
This goes for both internal and external links. Over time links can break, due
to the closure of websites, change of page address etc. By conducting a health check
of all of your
site's links and removing any that are broken, you can provide a better user
experience for visitors,
and avoid any negative points from the search engines.
     • Plan a content marketing strategy
If you don't already do so, why not let 2012 be the year that
you discover the benefits of content marketing? Think about what information and
expertise your
business has that you can usefully share online. Creating articles, blog posts, reports
and other
forms of content can provide extra value to web users, and extra traffic and enhanced
search
visibility for you.
     • Revamp the content on your website –
With the launch of Google's Panda update earlier in 2011, the quality of your content
became even more important in 2012. Search engines are
actively looking for content which is high quality and value for their users, so make
sure that's what you give them.
    • Improve usability and web design-
Another element of websites that search engines are getting more proficient at
interpreting is the ease of use of your website with regards to things like visual
design and navigation. This will be more important than ever in 2012. Try to explore
your site impartially, and ask if there's anything that you could do to make it easier to
use and more enjoyable for users.
     • Keep an eye on SEO trends-
The search engines are constantly evolving their approach to the web, so you should
do. Good SEO depends upon keeping abreast of any changes by the search
engines, interpreting them and then acting. Make sure you're aware of the latest
changes in 2012.
    • if you don't have an online store, you need to establish one ASAP
    • make sure that your website is optimized for mobile
users. With the proliferation of smartphones and tablets and the subsequent rise in
browsing and
buying on mobile platforms, you simply can't afford to be behind the eight ball on this
one.

   •   Content will remain king.
If Benjamin Franklin were alive today, he'd undoubtedly put "good content" alongside
death and taxes on his shortlist of life's certainties. Master the art of publishing great
content, and your business will grow.
In an ever-changing online landscape, content will always be king. Even as the
delivery mechanisms constantly evolve (desktops, laptops, smartphones,
tablets...what's next?), it's content - not the platform through which it's conveyed -
that engages. Content is the catalyst that tears down the walls of communication
between your company and your customers. It's what transforms your brand from a
logo to a living, breathing entity that human beings can relate to. It's what keeps
people coming back to your site time and time again. If you conquer only one area of
business promotion in 2012, make sure it's publishing top quality,
original content that's invaluable to your customers.

    • Adding Video Can Improve Your Site Ranking
Google's algorithm changes have affected many online businesses in 2011. While
these updates
were meant to improve the user's experience, they resulted in loss of traffic (and lost
revenue) in
many cases. The Big 3 search engines (Google, Yahoo, and Bing) are now giving
higher rankings
to websites which include video content.
If you want your site to rank well, you simply cannot afford to ignore adding this
medium to your
online offerings. Doing so can help you increase your traffic and page views
dramatically.

    • Internet Users Like Watching Videos
Another good reason for adding videos to your website is that some people prefer to
watch a video
rather than scroll through one or more pages of text on your site. Offering information
in a video
format is an easy way to convey your message to your site visitors and to keep them
on your
website longer. If you're looking for ways to make your site sticky, you will definitely
want to
consider adding one or a series of videos to your site.

   • Internet Users are More Likely to Share Videos
Not only can adding video to your site make your own site sticky, but people who
view the videos
are more likely to share them with other people they know. Think of this as a
promotional tool for
your business. You can add tags with keywords to the video as well, which gives you
another
opportunity for content that search engine crawlers can index.

   • Videos Will Increase in Popularity
The online video market is a growing one, and this medium will be featured in
approximately 30%
of all online ads within the next five years, according to Borrell & Associates. If your
goal is to
catch the wave of video marketing as it is building instead of after it has already
crested, you'll
want to start adding videos to your site in 2012 and continue this strategy going
forward.
Not only is using videos on your site an effective way for you to share information
with your site
visitors and potential buyers, but you will be establishing yourself and your business
as one which is a forward thinker and in step with the times. As a marketer, can you
really afford to miss out on any opportunity to interact with the potential buyer? You
really can't, and you owe to yourself and your business to present information in a
way that buyers will find appealing.

What you need to know about video in 2012 is that this medium is not going away
and that it is set
to grow exponentially. You need to plan to add it to your website now so that you can
catch the
wave and ride it to online business success!




    So enough said about that …… now I ask you to read the next
                                section carefully !!!




          Google has been making MAJOR changes to their ranking

                    algorithm over the last year specifically.

            In the year 2012, it's going to be almost impossible to

            "luck" into ranking for keywords that send worthwhile

                              traffic to your websites.

         If you don't know what Google wants right now and beyond,

           you can bet other websites are going to outrank you and

            take the traffic that you could have potentially gotten.

             Anyway, the purpose of this is to let you know about
2 important things:

                  http://XXXXX.seolm.hop.clickbank.net




 1. A free webinar that SEO Experts Brad & Matt Callen, andDori Friend

                 are holding. They're going to be teaching

      exactly how Google is currently ranking websites, right now,

                                    in 2012.




              Who are Brad & Matt Callen, andDori Friend ?


                 and what is    SEOLINKMONSTER ?
                      Click link below … you need media player


                ....VideosSEO Link Monster Review.mp4

         Go here for details on the date and time it's being held,

                         which is only once, ever:

                  http://XXXXX.seolm.hop.clickbank.net




        2. You'll also gonna notice on the page above that they're

     releasing something called SEOlm (seolinkmonster) on Feb 7th.

I know that those that will be there,for them there is a special surprise at

         the end of the webinar relating to SEO Link Monster, so

                       be sure to look out for that.

                  http://XXXXX.seolm.hop.clickbank.net

             That's all for now. I hope this ends you well and

           I hope you're able to listen in on the webinar. I can

        guarantee you'll be glad you did. These guys know how to
teach and their free stuff is easily worth more than paid

                  stuff others put out.




                       Talk soon,

                         Freddy

         http://XXXXX.seolm.hop.clickbank.net

More Related Content

Viewers also liked

B分享平台師生都要會的用科技工具之一
B分享平台師生都要會的用科技工具之一B分享平台師生都要會的用科技工具之一
B分享平台師生都要會的用科技工具之一bunny4776
 
Dollars and sense part, pitfalls and purpose of finances
Dollars and sense  part, pitfalls and purpose of financesDollars and sense  part, pitfalls and purpose of finances
Dollars and sense part, pitfalls and purpose of financesRoger Hernandez
 
Service Innovation for Supreme Customer Experience Workshop
Service Innovation for Supreme Customer Experience Workshop Service Innovation for Supreme Customer Experience Workshop
Service Innovation for Supreme Customer Experience Workshop David Chung
 
House Location Photos
House Location PhotosHouse Location Photos
House Location Photoskylelabrache
 
Inspiratioanl Quotes
Inspiratioanl QuotesInspiratioanl Quotes
Inspiratioanl QuotesJims Rohini
 
Session 41 Mathias Magnusson
Session 41 Mathias MagnussonSession 41 Mathias Magnusson
Session 41 Mathias Magnussonmathmagn
 
Worksheet Listening
Worksheet ListeningWorksheet Listening
Worksheet Listeningsycindyng
 

Viewers also liked (13)

B分享平台師生都要會的用科技工具之一
B分享平台師生都要會的用科技工具之一B分享平台師生都要會的用科技工具之一
B分享平台師生都要會的用科技工具之一
 
Dollars and sense part, pitfalls and purpose of finances
Dollars and sense  part, pitfalls and purpose of financesDollars and sense  part, pitfalls and purpose of finances
Dollars and sense part, pitfalls and purpose of finances
 
Service Innovation for Supreme Customer Experience Workshop
Service Innovation for Supreme Customer Experience Workshop Service Innovation for Supreme Customer Experience Workshop
Service Innovation for Supreme Customer Experience Workshop
 
House Location Photos
House Location PhotosHouse Location Photos
House Location Photos
 
Read smarter, not harder
Read smarter, not harderRead smarter, not harder
Read smarter, not harder
 
23
2323
23
 
Presentation1
Presentation1Presentation1
Presentation1
 
ママツイ
ママツイママツイ
ママツイ
 
Fotos peques
Fotos pequesFotos peques
Fotos peques
 
Inspiratioanl Quotes
Inspiratioanl QuotesInspiratioanl Quotes
Inspiratioanl Quotes
 
Session 41 Mathias Magnusson
Session 41 Mathias MagnussonSession 41 Mathias Magnusson
Session 41 Mathias Magnusson
 
1AOE UTA EL AMOR
1AOE UTA EL AMOR1AOE UTA EL AMOR
1AOE UTA EL AMOR
 
Worksheet Listening
Worksheet ListeningWorksheet Listening
Worksheet Listening
 

Recently uploaded

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUK Journal
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsJoaquim Jorge
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slidevu2urc
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024Results
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?Igalia
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slidespraypatel2
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 

Recently uploaded (20)

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slides
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 

Google Strategy 2012 !!! just a few tips !!

  • 1. Google 2012 strategy !! JUST A FEW TIPS !! NICE SURPRISE AT THE END….. • Check your links This goes for both internal and external links. Over time links can break, due to the closure of websites, change of page address etc. By conducting a health check of all of your site's links and removing any that are broken, you can provide a better user experience for visitors, and avoid any negative points from the search engines. • Plan a content marketing strategy If you don't already do so, why not let 2012 be the year that you discover the benefits of content marketing? Think about what information and expertise your business has that you can usefully share online. Creating articles, blog posts, reports and other forms of content can provide extra value to web users, and extra traffic and enhanced search visibility for you. • Revamp the content on your website – With the launch of Google's Panda update earlier in 2011, the quality of your content became even more important in 2012. Search engines are actively looking for content which is high quality and value for their users, so make sure that's what you give them. • Improve usability and web design- Another element of websites that search engines are getting more proficient at interpreting is the ease of use of your website with regards to things like visual design and navigation. This will be more important than ever in 2012. Try to explore your site impartially, and ask if there's anything that you could do to make it easier to use and more enjoyable for users. • Keep an eye on SEO trends- The search engines are constantly evolving their approach to the web, so you should do. Good SEO depends upon keeping abreast of any changes by the search engines, interpreting them and then acting. Make sure you're aware of the latest changes in 2012. • if you don't have an online store, you need to establish one ASAP • make sure that your website is optimized for mobile users. With the proliferation of smartphones and tablets and the subsequent rise in browsing and buying on mobile platforms, you simply can't afford to be behind the eight ball on this one. • Content will remain king.
  • 2. If Benjamin Franklin were alive today, he'd undoubtedly put "good content" alongside death and taxes on his shortlist of life's certainties. Master the art of publishing great content, and your business will grow. In an ever-changing online landscape, content will always be king. Even as the delivery mechanisms constantly evolve (desktops, laptops, smartphones, tablets...what's next?), it's content - not the platform through which it's conveyed - that engages. Content is the catalyst that tears down the walls of communication between your company and your customers. It's what transforms your brand from a logo to a living, breathing entity that human beings can relate to. It's what keeps people coming back to your site time and time again. If you conquer only one area of business promotion in 2012, make sure it's publishing top quality, original content that's invaluable to your customers. • Adding Video Can Improve Your Site Ranking Google's algorithm changes have affected many online businesses in 2011. While these updates were meant to improve the user's experience, they resulted in loss of traffic (and lost revenue) in many cases. The Big 3 search engines (Google, Yahoo, and Bing) are now giving higher rankings to websites which include video content. If you want your site to rank well, you simply cannot afford to ignore adding this medium to your online offerings. Doing so can help you increase your traffic and page views dramatically. • Internet Users Like Watching Videos Another good reason for adding videos to your website is that some people prefer to watch a video rather than scroll through one or more pages of text on your site. Offering information in a video format is an easy way to convey your message to your site visitors and to keep them on your website longer. If you're looking for ways to make your site sticky, you will definitely want to consider adding one or a series of videos to your site. • Internet Users are More Likely to Share Videos Not only can adding video to your site make your own site sticky, but people who view the videos are more likely to share them with other people they know. Think of this as a promotional tool for your business. You can add tags with keywords to the video as well, which gives you another opportunity for content that search engine crawlers can index. • Videos Will Increase in Popularity The online video market is a growing one, and this medium will be featured in approximately 30%
  • 3. of all online ads within the next five years, according to Borrell & Associates. If your goal is to catch the wave of video marketing as it is building instead of after it has already crested, you'll want to start adding videos to your site in 2012 and continue this strategy going forward. Not only is using videos on your site an effective way for you to share information with your site visitors and potential buyers, but you will be establishing yourself and your business as one which is a forward thinker and in step with the times. As a marketer, can you really afford to miss out on any opportunity to interact with the potential buyer? You really can't, and you owe to yourself and your business to present information in a way that buyers will find appealing. What you need to know about video in 2012 is that this medium is not going away and that it is set to grow exponentially. You need to plan to add it to your website now so that you can catch the wave and ride it to online business success! So enough said about that …… now I ask you to read the next section carefully !!! Google has been making MAJOR changes to their ranking algorithm over the last year specifically. In the year 2012, it's going to be almost impossible to "luck" into ranking for keywords that send worthwhile traffic to your websites. If you don't know what Google wants right now and beyond, you can bet other websites are going to outrank you and take the traffic that you could have potentially gotten. Anyway, the purpose of this is to let you know about
  • 4. 2 important things: http://XXXXX.seolm.hop.clickbank.net 1. A free webinar that SEO Experts Brad & Matt Callen, andDori Friend are holding. They're going to be teaching exactly how Google is currently ranking websites, right now, in 2012. Who are Brad & Matt Callen, andDori Friend ? and what is SEOLINKMONSTER ? Click link below … you need media player ....VideosSEO Link Monster Review.mp4 Go here for details on the date and time it's being held, which is only once, ever: http://XXXXX.seolm.hop.clickbank.net 2. You'll also gonna notice on the page above that they're releasing something called SEOlm (seolinkmonster) on Feb 7th. I know that those that will be there,for them there is a special surprise at the end of the webinar relating to SEO Link Monster, so be sure to look out for that. http://XXXXX.seolm.hop.clickbank.net That's all for now. I hope this ends you well and I hope you're able to listen in on the webinar. I can guarantee you'll be glad you did. These guys know how to
  • 5. teach and their free stuff is easily worth more than paid stuff others put out. Talk soon, Freddy http://XXXXX.seolm.hop.clickbank.net