An overview of how to use online social networking to enhance your job search activities. Its main focus is the use of LinkedIn.

1. Presented by
Jason Cascone, Director of Career Development
Professional Experience & Career Planning
C.W. Post Campus of Long Island University, Kumble Hall
(516) 299-2251 pep@cwpost.liu.edu www.liu.edu/pep

2. Agenda
 Why network?
 Online social networking as a tool
 Dangers of social networking, and being safe
 Facebook and LinkedIn
 Build your online image
 Connecting and building your network

3. Why Network
 A majority of interviews and jobs result from networking
 You can find unposted jobs through networking
 Networking connects you to others for real world
information
 Networking is an advertisement for you

4. The Traditional Job Search
 Prepare a resume
 Prepare resume
 Build a network
 Send it to employers
 Build a professional
 Go to career fairs
online presence
 Hope you get a response
 Find opportunities
through your network
 Maintain your
professional online
presence

5. Online Social Networking

6. Online Social Networking
 Has the potential to connect you to millions of people
 Let’s you contact your connections easily through email
 Especially good for introverts or those not comfortable
(yet) with face to face networking
 Human Resources agents and recruiters are using these
sites to find candidates
 Some jobs are posted exclusively to LinkedIn
 Online Social Networking needs to be managed and
utilized to be effective

7. The Dangers of an Online Presence

8. Do’s and Don’ts
 Do not post unprofessional pictures of yourself online
 Ask friends to remove inappropriate pictures of you
 Be aware of what you write online and what others write
about and to you
 Use profile privacy securities as best as possible
 Make multiple friend lists with different permissions
 Be aware of who you are “friending”

9. Facebook Privacy
 Set up Friends Lists
 Remove yourself from Facebook
search results
 Remove yourself from Google
searches
 Limit the visibility of tagged
photos
 Protect your photo albums
 Limit news feed information
 Make contact information
private
 Control Wall posts
 Keep friendships private
____________________________
 Monitor application postings

10. LinkedIn
SHOW LINKEDIN HERE
www.linkedin.com

11. Effective Image Building
 Establish expertise
 Your profile
 Gather and post endorsements
 Use Q&A to answer questions
 Be appropriately visible
 Stay in touch with your network
 Help others
 Send invitations
 Grow your network
 Reach out to those in your target market
 Join and start groups

12. Your LinkedIn Profile
 Summary:
 Similar to the “Tell Me About Yourself”
response or the Elevator Pitch
 Should succinctly:
 Tell what your goal is
 Mention your strengths: skills, qualities,
experience

13. Sample Summary
College senior graduating in May 2009 with a Bachelor of
Business Administration and a concentration in Marketing.
Seeking a position as a market research assistant. Self-
starter with proven organizational, communication and
analytical abilities. Experience as a marketing intern and the
promotions coordinator of campus marketing association.

14. Sample Summary
Recent college graduate with a Bachelor of Science in
History. Excellent writer and presenter seeking a position
as a museum educator. Interests include art history,
architecture, and New York City and Long Island history.
Experience includes making educational presentations to
children and adults, research, and writing museum display
descriptions. Fluent in Spanish.

15. Helpful LinkedIn Applications
• SlideShare and Google Presentation
• Box.net
• WordPress
• Amazon Reading List

16. Connecting to Others
 Connections are the backbone of LinkedIn
 Professors, supervisors, co-workers,
family & friends
 Choose your connections wisely
 Read their profile
 See if they have been a part of discussions
 Read their responses
 Introduce yourself appropriately and make specific requests
 To get to some connections, you may have to go through
others
 Too many rejected connections results in a blocked profile

17. Groups
 Groups give you access to large numbers of
people at one time
 You can become involved in group related
discussions
 You have the advantage of having a real world
social connection with the members

18. Broad Outreach Email to Known
Contacts

19. Specific Outreach Email
Mr. Cascone -

20. Information Request
Mr. Cascone -

21. Other Details to
Manage
 Your Status
 Seeking a position as a financial analyst
 Looking for information about entering the field of facilities
management
 Group discussions
 Start intelligent discussions about industry, job search,
ethics, the economy, etc.
 Participate by entering discussions and answering questions

22. Other Details to
Manage
Recommendations
Give and ask for recommendations
Answers
Ask and answer questions

23. Other Functions in LinkedIn
 Job Search

24. Other Functions in LinkedIn
 Company
Research

25. Questions
Jason Cascone on LinkedIn: www.linkedin.com/in/jasoncascone
Jason.cascone@liu.edu
Alice Baumer on LinkedIn: www.linkedin.com/in/alicebaumer
Alice.baumer@liu.edu