Developing Your Audience (SIFF2016)
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This document provides a guide for developing audiences and includes sections on knowing your audience, audience development, team building, strategic partners, goal setting and strategy development. It outlines creating a scalable plan tailored to a specific audience that uses digital tools to achieve measurable objectives aligned with business goals, and details objectives, implementation, metrics tracking, and strategy revision. It also references additional resources on audience development.
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Developing Your Audience (SIFF2016)
- 1. Developing Your Audience a practical guide
- 2. Smarthouse Creative @teamsmarthouse j. brad wilke @jbwilke brad@smarthousecreative.com
- 10. team building
- 12. goal setting & strategy development
- 13. a scalable plan tailored to a specific audience that employs digital tools to accomplish a measurable objective anchored to business goals cc: Il Fatto Quotidiano - https://www.flickr.com/photos/40186586@N02
- 14. objectives / key results
- 16. metrics tracking & strategy revision
- 18. case studies
- 19. Filmmaker First & Owning Your Audience
- 20. Smarthouse Creative @teamsmarthouse j. brad wilke @jbwilke brad@smarthousecreative.com
Editor's Notes
- Add list of tools to use Steps to take
- Who needs to be on your team? Publicist Social media manager Unit publicity
- Walk-through exercise with attendee to set 2-3 goals and introduce strategy framework outcomes & metrics
- Resource constraints Time/money/crew Ways to leverage existing capabilities Innovation & guerilla marketing Voice development Social media 101
- Effective audience size Press hit Social shares