LinkedIn is experiencing rapid international growth, with over 50% of its members now located outside the United States. The company saw 80-95% year-over-year growth in key metrics such as monthly users and page views in Q3 2011. LinkedIn's mission is to connect professionals worldwide to help them be more productive and successful. There is a huge global market opportunity as LinkedIn has over 150 million members but there are over 640 million professionals worldwide.

1. 1

2. James Burnette
10/26/11

3. The world’s largest professional network
International now comprises over 50% of total membership
150M+ 1
88M
2
Avg Monthly Users in Q3’11
83% y/y growth
10.5B+ 2
Page Views in Q3’11
80% y/y growth
1B+
1
Searches in Q3’11
95% y/y growth
1 Internal data as of August 4, 2011; 2 comScore data as of June 30, 2011
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4. Our mission
Connect the world’s professionals to make
them more productive and successful
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5. Huge global market opportunity in members
150M+
1
LinkedIn Members
640M+
2
Worldwide Professionals
3,300M+
2
Worldwide Workforce
1 LinkedIn members as of August 4, 2011 | 2 Source: International Planning & Research
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6. Finance Professionals are on LinkedIn
Industry
Total
Manager & Above VP & Above CXO/Owner
Audience
Financial Services
3,104,713 1,339,857 641,381 319,016
Banking
2,077,477 826,871 298,036 87,953
Insurance
1,371,135 561,126 234,306 148,928
Investment Management
404,236 215,149 113,757 70,558
Capital Markets
184,706 66,201 33,785 21,567
Investment Banking
348,692 148,527 65,796 25,188
Real Estate
1,771,496 788,790 464,902 388,307
Accounting
1,734,952 500,273 247,130 197,473
Commercial Real Estate
180,263 90,369 47,867 33,339
Total
11,177,670 4,537,163 2,146,960 1,592,329
CXO’s From every Fortune 500 Company, + 11 million Decision Makers
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7. U.S. CXO’s Engagement on LinkedIn

8. Financial Advisors

9. The value we bring to our members
Identity Insights Everywhere
Connect, find Be great at We work where our
and be found what you do members work
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10. Identity
10

11. The professional profile of record
Connect
Experience /
Education
Professional
Details
Recommendations
Summary:
Career and
Professional
Highlights
Groups /
Associations
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12. Your most valuable digital real estate
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13. People are updating their profiles
when they’re not looking for work
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14. LinkedIn’s audience of professionals is one of the
most influential, educated and affluent on the web
3.4M 71%
2
1
CXOs and VPs College grad or post grad
$86K
3
Average house hold income
Sources: 1 US internal LinkedIn data, September 2011 2 LRN member survey, September 2011 3The Nielsen Company @ Plan Rel 3 2011
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15. Targeting beyond demographics
Function, Seniority, Location, I
ndustry, Company Size
Education, Skills, Interests, Groups
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16. Thought Leadership Content Distribution
John Williams
Managing Director Investment Advisor, Endowments
And Foundations
Greater New York City Area I Investment Management
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17. Trigger Targeting
Amy Brooks
VP of Business Development at 3D Financial
Greater New York City Area I Computer Software
Current VP of Business Development at 3D Financial
Past Director of Business Development at AIF Worldwide
Amy Brooks Just started at 3D Financial. I am fortunate to work with such a
great team.
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18. Group Association Targeting
Michael Hudson
Chief Investment Officer at Fireman Capital
Greater Boston Area I Investment Management
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19. Insights
19

20. LinkedIn Homepage: Your professional dashboard
News
Knowledge
Business
Intelligence
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21. LinkedIn Today: Your personal trade magazine
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22. LinkedIn Groups
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24. Polls – Real Time Insights
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25. Company Pages – Business Intelligence

26. Once a member commits to follow a brand, they can receive continuous updates in the place
where they gather professional information.
News
Status
Citi Financial capability matters, Read this report that The Citi Foundation Update
Knowledge commissioned to understand what is needed to strengthen the demand
side of financial inclusion efforts. Citi Foundations: “ Bridging the Gap:
Like (185) • Comment (41) • Share
Business
Intelligence

27. Brands using status updates to engage followers have
shown early success
121 clicks per A status update on average
update
8 shares per
update
…generates 41,567 impressions
…and a .50% average engagement
rate with the message
72 likes per
8 comments
update
per update
207.3 Average engagement
actions per status update 0.50% Engagement rate

28. 100 million company follows on LinkedIn

29. Everywhere
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30. LinkedIn Mobile: Working wherever our members work
400%
y/y increase in mobile page views
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31. LinkedIn Platform: APIs for marketers
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34. Thank you
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