The document describes an app called Review IT that allows users to scan product barcodes and receive information to help them choose products. It summarizes the following key points: 1. Review IT allows users to scan a product's barcode to get information to compare items side by side, find the cheapest local prices, and see reviews to make an informed purchase decision. 2. The business model involves selling the app for $2 with costs of $0.50 per app for labor and $0.59 for other variable costs, contributing $0.91 per app sold. 3. Projections estimate selling 150 apps per month to break even, with sales of over 3,800 units and $7,

1. By: Adam Kint

2. Have you ever had a Problem Choosing
a Product?
V.S =

3. Solution
+ =
•Never regret a purchase again
•Compare products side by side to find the right one
•Find the cheapest product around your area

4. How does it work?
1. Find a product
2. Scan it
3. Make an informed purchase

5. Review IT
• If you are having trouble picking out a
product, or even just wanting to learn about
one, then just scan the barcode, and BAM!, all
of your problems are solved

6. Business Model
Adam will sell 1 app
and receive $0.91 for
each app sold. Economics of One Unit
Selling Price $2.00
Cost of materials N/A
Cost of labor $0.50
Other variable costs $0.59
Total COGS/ COSS $1.09
Contribution Margin $0.91
Definition of One Unit
1 app
Monthly Break Even Units
$134.91
= 149.9 ≈ 150 units
$0.91

7. Market Analysis
Description of Target Consumer
Demographics Geographics
Any person from 17-45, and
an income of $25,000+ per
year
City of Chicago
Psychographics Buying Patterns
•Are interested in new
products
•Likes to shop
•Would like to know more
about products (40 million
customers like to showroom
products)
•Impulse buyers
Total population of
targeted geographic area
Population of
target market
2,659,598
Market size
(based on
survey)
Target Market Size
Market Statistics
Industry Name: Consumer Services Market Cap: 3.1 billion
1,969,234
921,291

8. Promotion and Sales
• Have a website
• Earn points
• Host scavenger hunts
• Donate to charity
• Customer of the month

9. Competition
Direct
• There are several
shopping apps on
Google play
Indirect
• Shopping website
that give help to
shoppers
Why Review IT?
1. You can compare items side
by side
2. Find the cheapest products in
your area
3. Gives products similar to the
ones you scanned
4. Accurate reviews

10. Qualifications
• Enrolled in a NFTE
entrepreneurship class, and is
also in Chi-Tech Launch
• Received a 50 for the Future
award
• Has very good leadership skills
and makes good decisions
• Knows HTML, CSS, and
JavaScript

11. Sales Projections
0
50
100
150
200
250
300
350
400
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Units Sold
Units Sold
Total Units
3,804
Gross Revenue
$7,608.00
Net Profit
$1,533.98

12. Startup Funds
Item Why Needed Cost
Computer To write the code and run
the software to create the
app
$1000
Marmalade To make the actual app
work
$149
Total Startup Expenditures $1,149
Emergency Fund $574.50
Reserve for Fixed Expenses $404.73
Total Startup Investment $2,128.23

13. How to Scale Review IT
• Review IT will
partner with stores
to promote their
products, and they
will promote
Review IT

14. The App