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Bringing an Entrepreneurial Mindset to Smaller College Journalism Programs<br />Jake Batsell, assistant professor<br />Division of Journalism<br />Southern Methodist University, Dallas<br />@jbatsell<br />

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Sponsored Facebook statuses:<br /><ul><li>One per month

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Sponsor was clearly identified

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Capitalized on robust social media presence</li></ul>Fall 2010 Semester:<br /><ul><li>27 apps reviewed

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4-day checkout</li></li></ul><li>Sponsored tweets:<br /><ul><li>One per month

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Sponsor clearly identified

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Helped build sponsor to nearly 2K followers (us: 3K)</li></li></ul><li>Too cozy?<br /><ul><li>Year 2001 version of myself:</li></ul>Egads! An ethical travesty!<br /><ul><li>Year 2011 version of myself:</li></ul> Why not redeem the value our students created?<br />Image credit: Flickr user “Nutmeg the Puppy,” Redlands, Calif.<br />

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THE VIRTUOUS CIRCLE<br />Sponsorship provided more equipment<br />Equipment helped students do more multimedia journalism<br />More multimedia journalism created more value for us and the sponsor<br />

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Class Assignment:<br />Analyze a nonprofit newsroom<br /><ul><li>Interview at least one insider, one outsider/competitor

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Perform simple data viz of $$ sources

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Assess whether it will be sustainable in the future</li></li></ul><li>Results:<br /><ul><li>Helped instill a sense of financial literacy about the business of journalism

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Forced them to wrestle with $u$tainability

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Students used multimedia skills and data-driven reporting techniques</li></li></ul><li>Thanks!http://j.mp/MMEpaneljbatsell@smu.eduTwitter: @jbatsell<br />