2. At the start of my trailer I applied
the appropriate audience ‚green –
screen‛ as this was a common
convention with all the teaser trailers
I analysed. I decided to add this
convention as it gave my trailer an
authentic look even though it did
not officially get approved by a
media governing body such as
Ofcom.
3. This frame shows the production
company that produced the film.
Obviously this production company
does not actually exist however from
my teaser trailer analysis I identified
this as a convention that all trailers use.
The main purpose is for advertisement
of that production company, however I
still added one to my trailer as it gave a
more professional feel to my trailer.
‚flip pictures‛ is a name I created
therefore there is no copyright issues.
4. This is the first actual shot of my trailer, the shot used
is an establishing long shot which helps set the
location for the viewer. The character can be seen
walking from left to right, therefore explains to the
viewer that he is walking down the road. However
does not identify where he is going or where he has
come from which encourages the viewer to continue
watching. As well as the visual on screen eerie low
pitch non-diegetic atmospheric music begins to play
which helps add tension and also helps the genre be
identified.
5. This next shot is another long-shot and is also combined with a pan
which follows the path of the character further down the road. This shot
is taken through a hedge, with the leaves in the fore-ground and the
character in the background, this not only adds depth to the shot but
really gives the impression that he is being watched and followed as it
is a POV shot of his attacker following him. This particular location was
chosen as it gave us the appropriate light for filming from the street
light as well as giving us the silhouette effect.
6. This next shot is a medium close-up POV shot and allows us to see through
the eyes of the attacker. This shot also emphasises that victim is being
followed and is not yet aware that someone is behind him. During this the
atmospheric music continues to play and tension heightens as the attacker
gets closer to the victim. Once again this location was chosen as it provided
us with a night scene but enough lighting to see characters, I also liked the
way in which the light created shadowing. The location for this part of the
scene is in a dark alleyway and this creates those feelings of being isolated
and alone, both of which are common horror conventions. As the victim
turns to see if anyone is following him I added another layer of sound, to
build the tension in the final part. The audio rises in pitch and volume until
the shot ends.
7. This is the final shot of the trailer, once the high pitched tense
music reaches its highest point and ends the scene briefly goes
to silence before the victim turns round and sees the attacker
standing there. This moment is synchronised with a one loud
metallic sound that emphasises the significant of this moment
to the viewer. The aim of this shot synchronised with the
music was also to shock/scare the viewer as hopefully they
were not expecting what was about to happen. Again the
lighting of this shot allows us to see a ‘figure’ however is
identity is unknown which ties in with the title of the screen
which follows shortly after. The body language of the actor
here is also meant to enhance the theme of danger, as he is
standing still looking towards the camera which gives him a
menacing feel. This also ties in with the convention that most
attackers in horror films remain anonymous.
8. This shot shows the title screen at the end
of the film, this is typically when trailers
pass information to the viewer as they
have just been drawn in by the trailer and
paying attention to the events on the
screen. Had this information been
provided at the start of the trailer the
viewer may not be paying attention and
would not acknowledge the name of the
film. I chose to use this convention and
also leave the title name up for a longer
period of time than other shots. This
allows the viewer to remember the name
of the film and really emphasises the
name. I also used a horror-themed font
which again helps to clearly identify the
genre to the viewer, and the use of
colours (white on black) makes it easily
readable.
9. Finally the trailer ends with a title screen reading ‚coming soon‛, the font
used is the same as that for the title of the film and helps to keep everything
succinct and still specific to the genre. This screen is obviously used to
inform the viewer of the films future release however does not read a
specific date, this is because from my research I found that teaser trailers
are released so far in advance of the film the actual date is not used. Not
only that but by being vague and putting ‚coming soon‛ it makes people
want to go on the internet/social networking sites to find out more about
this film.
