Presentation On Textile Industry

2. TEXTILE INDUSTRY
Represented by,
Jayesh Patil
Akshay Dayma
Omkar Barge
Nishad Karambelkar
Dnyaneshwar Aru
Pooja Pawar
Harita Buddhadev
“ENTREPRENEURS”

3. NATURE OF INDUSTRY
 The Textile industry in India traditionally, after agriculture, is the
only industry that has generated huge employment for both skilled
and unskilled labour in textiles. The textile industry continues to
be the second largest employment generating sector in India. It
offers direct employment to over 35 million in the country.
 The textile industry or apparel industry is primarily concerned
with the production of yarn, and cloth and the subsequent design
or manufacture of clothing and their distribution. The raw material
may be natural, or synthetic using products of the chemical
industry.

4. NATURE OF COMPETITION

5. TOTAL VALUE OF MARKET 20,000 CR
• Branded Market
• 5000Cr :value of
apparel Market .
Organized
Market
• Non Branded Market
• 15000Cr: value of
apparel Market.
Unorganized
Market

6. PLAYERS IN THE INDUSTRY
 Leaders:
ARVIND MILLS
BOMBAY DYEING
VARDHMAN GROUP OF COMPANIES

7.  Challengers:
RAYMOND
GRASIM INDUSTRIES

8. Followers:
FABINDIA
RELIANCE INDUSTRY

9. Nichers:
MYSORE SILK (KSIC)
LAKSHMI MILLS
JCT LIMITED

10. STRATEGIES FOLLOWED
 By Market Leaders:
1.
Focuses on jeans, as Arvind is a worlds 3rd
largest jeans manufacturers, Creating youth
oriented brand.
2.
“PQSDM” strategy adopted. Selling in
maximum
volumes.

11. STRATEGIES FOLLOWED
 By Leaders:
3.
Focuses on retail selling & online selling.
Apparels as well as durable clothing.
 By Challengers:
1.
Bringing a new brands covering all segments
of
apparel. Premium Indian brands.

12. STRATEGY FOLLOWED
 By Challengers:
2.
Active in tire 2 cities. Created a premium brand
Value. Retail outlets in large numbers.
 By Followers:
1.
Ethnic wear specialization, online branding.
Mainly focuses on upper class people.

13. STRATEGY FOLLOWED
 By Followers:
2.
Works only one iconic brand.
By Nichers :
1.
Has existence since 1910. Focuses on
providing
raw material textile yarn.

14. STRATEGIES FOLLOWED
 By Nichers:
2.
Produces Mulberry silk. 70% production of
Mulberry silk is produced by Mysore Silk.
3.
Presence since 1946, Has lot of low cost
brands.
Spread over the rural areas.

16. BARGAINING POWER OF BUYER
 High demand of appeals and home textiles in
the US and EU market.
 India, in particular, is likely to benefit from the
rising demand in the home textiles and apparels
segment, wherein it has competitive edge
against its neighbor. Nonetheless, a rapid
slowdown in the denim cycle poses risks to
fabric players.
 The two-fold increase in global textile trade is
also likely to drive India's exports growth.

17. BARGAINING POWER OF SUPPLIER
 High availability of cotton and low labor cost,.
 India is the third largest producer of cotton in
the world after China and US and has the
largest area under cultivation.
 India has an abundant supply of locally
grown long staple cotton, which lends it a
cost advantage in the home textile and
apparels segments.

18. THREAT FROM NEW ENTRANCE
 No barrier in the domestic market, New
capacities coming up.
 smaller players who cannot venture into the
global markets are flooding the domestic
markets with excess supply, thus weakening
the pricing scenario.
 In the quota free regime, capacity expansion
is the name of the game in the textile sector.

19. THREAT OF SUBSTITUTES
 Competition from low cost producing nations
like Pakistan and Bangladesh.
 Low cost producing countries like Pakistan and
Bangladesh (labour cost 50% cheaper) are also
posing a threat to India's exports demand.
 Infact, players like Arvind Mills have already
started feeling the pinch as overseas buyers
have started shifting to 'alternative sources',
thus impacting their incremental volume off-
takes.

20. COMPETITIVE RIVALRY
 Quota free regime competition from China.
 India's logistic disadvantage due to its
geographical location can give it a major
thumbs-down in global trade.
 The country is distant from major markets as
compared to its global competitors like
Mexico, Turkey and China, which are located
in relatively close vicinity to major global
markets of US, Europe and Japan.

21. POSITIONING STRATEGY
 Arvind Textiles:
Present in most of the segments of the market.
With an array of international brands like Lee,
Arrow, Tommy Hilfiger, Wrangler and domestic
brands like Newport, Flying Machine, Ruf n Tuf.
 Bombay Dyeing:
It has over 500+ local and international brands. They
sell the product online as well as offline.
They have tied up with Jabong, price panda etc. They have
also got award about offering best product at best price to
the customer.

23. POSITIONNG STRATEGY
 Vardhman:
VTL and its subsidiaries have 20 manufacturing
facilities across India and employ ~25,000
People.
VTL is a market leader in its various product
Offerings.
VTL has forged global alliances with leading textile
companies such as American & Efird (A&E) Inc USA,
Marubeni & Toho Rayon, Japan and Nisshinbo,
Japan.