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CERN communicating scientific breakthrough
- 3. The world of SciComm James Gillies, Head of Communications at CERN Alexander Potapov, Deputy CEO, Managing Director at RVC Prof. Alexander Gerber, Founder & Scientific Director of INSCICO Dr. Vijay Khole, Vice Chancellor of Amity University Archana Sharma, D.Sc. in particle physics and Ph.D. in nuclear physics Jaydip Chowdhury, Head of Corporate Communications & Advocacy, Bilcare Limited Dr. Antonella Guidazzoli, Head of Visual Information Lab, Cineca Supercomputing University Consortium Prof. Marcos Pinoti Barbosa, Ph.D. in Fluid Mechanics and Heat Transfer, Professor at the Federal University of Minas Gerais, President of SLABO
- 4. What we’re going to talk about Science communication: new objectives, new challenges, new approaches Irresistible science. The modern researcher: wanted by the media, icon for the society Science as a brand: Values. Audiences. Communication Redefining public engagement: the 'physics' of science communication in a multi-stakeholder environment Can you build a nationwide system of science communication from scratch?
- 5. Science communications & the society Corporate communications, a feature of a competitive market Public affairs, a feature of a civil society «Unlike England, the country where I come from hasn’t stimulated the competitiveness of national science until recently. An individual scientists are not used to be rewarded for successes, their “hire and fire” chances are not connected to performance” Dmitry Kuzmin, University College London «The way science exists depends on the government, but the government depends on the votes and thus public opinion, this is why it needs our dialogue with the society. Thus every taxpayer is our stakeholder» James Gillies, Communication Group CERN
- 6. It’s not the same everywhere “growing international network of scholars and practitioners” “science communication s and public engagement are enjoying an unprecedented growth”
- 7. The West: Rethinking SciComm Current science communication models operate on the premise that informed decisions must be based on solid science, to the exclusion of the public's values and identities. The one-way, top-down nature of climate change communication can add to the perception of scientists as "elitists” “Science communication is still based upon the false preconception that science literacy is both the problem and the solution to societal conflicts” Instead of “experts,” scientists should view themselves as honest brokers of information who seek to involve the public in a discussion by translating scientific advice in a way that is meaningful and useful to individuals without imposing a set of policy directions. Stop speaking in code! “Space” and “Time” can be substituted for like “Spatial” and “Temporal.” … scientist is the “expert” and the public the “uninformed
- 8. Require researchers to describe the “broader impacts” of their work as a component of their grant proposals A wiki based service that allows field experts to maintain pages on individual topics. Cornell Lab of Ornithology and Audubon and their eBird database where Citizen Science observations are collected and recorded “CHANGING THE DISCOURSE” … frame the climate change discussion for various constituencies citizen science The West: Redesigning SciComm Improve the coordination between federal agencies Alternative publishing platforms - articles published online and Open Access enhance the interaction between scientists and users of scientific knowledge encourage feedback
- 9. BRICS: defining the term Aims: To take up the unfinished task in the areas of Science Journalism and Science communication, realise the goals of Science and Technology Communication and to popularise science and scientific temper among the Indian masses The term “science communication” only appeared in China in recent years… mainly related to the activities of the Center for Science Communication, Peking University. In the past several decades, those activities have been called “science popularization” in China. As Africans, we need to define our destiny and change our mindset with respect to science, engineering and technology, as well as research. For the success of our continent and its people, it is imperative that significant investment in the popularisation and public understanding of Science and Technology development is made.
- 10. BRICS: defining the term “Brazilian government created the José Reis Prize for Science Communication in 1978” “Scientific institutes and universities, high-tech industries, R&D centers that used to be distanced from wider public are launching a new dialogue with society. The Polytechnic Museum, the largest museum of science and technology in Russia, is holding a conference dedicated to current issues and innovative approaches in communication of science in modern society…”
- 11. Is there a shortcut? “In this new scenario we can claim that public communication of S&T is today not only a moral duty for the scientists, a necessity for the publics, or a tactical need of scientific institutions that try to politically legitimate their activity or to gain funds and sponsors, but also a spontaneous, necessary, physiological process in the functioning of techno-science”