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Public Health 2.0

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Public Health 2.0: New media for advancing health and advancing your career.

Veröffentlicht in: Gesundheit & Medizin, Technologie
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Public Health 2.0

  1. 1. Public Health 2.0: New media for advancing health…<br />…and advancing your career!<br />Jay Bernhardt, PhD, MPH<br />Twitter: @jaybernhardt<br />
  2. 2. Foundations and Principles<br />New Media<br />Interactive, digital, networked, impartial<br />Web 2.0<br />Interactive information sharing & collaboration<br />Social Networks<br />Interdependent connections of nodes (individuals or groups)<br />User Generated Content (UGC)<br />Produced by end-users<br />Open Source<br />Design through UGC<br />Personalization<br />Tailored to receivers<br />Digital Divide<br />Gaps in direct and indirect access to IT<br />
  3. 3. Health & New Media Taxonomy<br />New media can support public health practice<br />Increase reach and impact of public health surveillance, interventions, campaigns, outreach, public engagement<br />Challenges: professional and public information access <br />New media can support (or can hurt) your career<br />Increase effectiveness, efficiency, productivity, decision making, interpersonal relations, quality time<br />Staying connected with others, share information, have fun<br />Challenges: <br />mixing professional with personnel<br />balancing online and offline interactions<br />
  4. 4. The Power of New Media<br />
  5. 5. Effective Public Health…<br />Providing health information and productswhen, where, and how people want them and need them to inform healthy and safe behaviors<br />Use customer-centered strategies<br />Make information accessible and relevant<br />Mix high repetition with deep engagement<br />Combine high-tech with high-touch<br />New media is a growing channel for interventions<br />
  6. 6. The Proliferation of Screens<br />
  7. 7. Communication 1.0 vs. 2.0 <br />Most trusted =<br />People Like Me<br />- Edelman trust barometer<br />Traditional<br />Media (vertical)<br />Social Media<br />(horizontal)<br />“My Way” Communication<br />
  8. 8. The Power of Peer Influence<br />“People Like Me”<br />“We have reached an important juncture, where the lack of trust in established institutions and figures of authority has motivated people to trust their peers as the best sources of information.”<br />--Richard Edelman, President and CEO, Edelman. <br />Source: http://www.edelman.com/news/showone.asp?id=102<br />
  9. 9. Decision Making 2.0<br />
  10. 10. Public Engagement<br />&quot;This office will seek to engage as many Americans as possible in the difficult work of changing this country, through meetings and conversations with groups and individuals held in Washington and across the country.&quot; <br />10<br />
  11. 11. New Media for Public Health<br />
  12. 12. Social Networks—Demographics & Use<br />
  13. 13. World Map of Social Networks<br />Image Source: http://www.vincos.it/wp-content/uploads/2009/06/wmsn-06-09.png<br />
  14. 14. Social Media Utilize Existing Networks<br />Average Number of Facebook Friends in 2007: 164Median Number of Friends: 132<br />http://buzzcanuck.typepad.com/agentwildfire/2007/10/facebook-averag.html<br />http://www.whatsnextblog.com/archives/social_media_chart_small.jpg<br />
  15. 15. CDC on Facebook<br />
  16. 16. Social Networks--Current CDC Partners<br />
  17. 17. Blogging & Bloggers<br />
  18. 18. Micro-Blogging: Twitter<br />“I think there is, every few seconds, a tweet on this topic. It&apos;s clear that, if you can give people something to do, something real to do that could help improve their health and reduce their risk, that&apos;s very empowering during a difficult situation.”<br />
  19. 19. Shared Media: Video, Audio, Images<br />
  20. 20. Virtual Worlds: Second Life<br />
  21. 21. Virtual Worlds: Second Life<br />
  22. 22. Widgets, Buttons, eCards<br />
  23. 23. Mobile Health (mHealth)<br />
  24. 24. Accessible, Personal, & Portable<br />“Mobile users are inseparable from their devices… And as these devices become more capable, they are evolving into extensions of users’ desktops and home communications and entertainment systems.”<br />Average number of hours per day mobile phones are within arm’s reach: 19 hours(From: Pew Internet & American Life Project, The Social Life of Health Information, Accesed September 10, 2009ttp://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx)<br />From: eMarketer, Mobile Users and Usage: It’s Personal, Accessed on November 4, 2009 at http://www.emarketer.com/Reports/All/Emarketer_2000589.aspx<br />
  25. 25. http://m.cdc.gov <br />Over 242,000 views of mobile flu pages alone since April 22nd<br />
  26. 26. Mobile Text Messaging Pilot<br /><ul><li>Launched September 2009
  27. 27. Subscribers receive about three messages/week
  28. 28. H1N1 flu messages and other health topics
  29. 29. Health message testing and user evaluation</li></li></ul><li>Be Everywhere<br />
  30. 30. Feedback from Media & Experts<br />“…The CDC is clearly making an effort to provide site visitors with multiple ways and formats to consume this serious content, from video explan-ations to podcasts featuring health domain experts…<br />…So yes, swallow your pride. We can learn from the ‘big, fat, impenetrably slow and bureaucratic’ agencies out there. Suck it up and take action.”<br />-- Pete BlackshawAdvertising Age<br />
  31. 31. New Media for Students & Professionals<br />
  32. 32. Personal Social Networks<br />
  33. 33. Professional Social Networks<br />
  34. 34. Professional Collaboration Tools<br />
  35. 35. To Tweet or Not to Tweet?<br />
  36. 36. How to Speak Twitter<br />Tweet: An individual Twitter post<br />@Replies: A reply to an individual Twitter user, also refers to a user’s profile<br />Follow: Receiving an individual’s Twitter updates<br />Fail Whale: The image that is shown when Twitter is “over-capacity”<br />Direct Message: A private (140-character) message sent directly to an individual<br />ReTweet or RT: Sharing another user’s tweets with followers<br />Hashtag or #:A way to categorize tweets around a certain topic or event<br />Live Tweet:Reporting an event as it happens via Twitter<br />
  37. 37. Sharing and Streaming Media<br />
  38. 38. The Future of New Media<br />Location, Location, Location<br />GPS and Geocoding<br />Apps, Apps, and more Apps<br />There is (or will be) an app for everything<br />Convergence of Everything<br />Media, Data, Devices<br />Health issues?<br />
  39. 39. Data Convergence: Mashups<br />
  40. 40. Data Convergence: Mashups<br />
  41. 41. Datamasher.com: Violent crime/Poverty Rate<br />
  42. 42. The Future is Now<br />
  43. 43. Moving from 1.0 to 2.0<br />Understand your audiences’ access levels<br />Communities or competitors or employers<br />Assume everything is stored forever <br />Maximize your privacy settings<br />Build and feed your professional network<br />Embrace change but retain your values<br />
  44. 44. Thank you<br />Blog: http://blogs.cdc.gov/healthmarketingmusings<br />Twitter: http://www.twitter.com/jaybernhardt <br />Email: jbernhardt@cdc.gov<br />