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Introduction
On these pages are collected the first edition of the
Social Pros All-Stars. Each leads social media efforts
...
Agency or Consulting Experience
Common Among Social Pros
Among this inaugural group of Social Pros All-Stars, 56%
have wor...
Marketing Education Not Required
Without investigation, I would have expected a
majority of Social Pros to have a marketin...
Advanced Degree Not Required
Among the Social Pros All-Stars included in this inaugural
B2C group, 30% have a Masters degr...
Twitter and Instagram are Favorites
Among Social Pros
According to data from Edison Research released in 2014,
58% of Amer...
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Almost always wear...
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Take a risk! Test, ...
Jennifer Beechen. .  .  .  .  .  .  .  .  .  . http://ar.gy/5j51
Frank Eliason.  .  .  .  .  .  .  .  .  .  .  .  .  . htt...
Marketing Education Not Required Without
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Marketing Education Not Required
Without investigation, I would have expected a
majority of Social Pros to have a marketing or
related degree, given the increasing emphasis
on tying social media to business outcomes in
most large companies. However, this collection
of All-Stars belies that prediction, as just 22%
have marketing/business/advertising degree.
Fully half of the professionals included here have
undergraduate degrees in English, EnglishLiterature,
Public Relations, orJournalism. Given the historically
written nature of social media interactions, this
makes sense. Considering, however, how visually-
oriented social media has become, I wonder if up-
and-coming Social Pros will be more likely to have
art and photography-oriented degrees?
Degrees Held By Social Pros
English/PR/Journalism. . . . . . . . . . . . . . . . . . . . . . . 14
Business/Marketing/Advertising. . . . . . . . . . . . . . . 6
Sociology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Art. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
MIS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Russian . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Spanish . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Psychology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
N/A. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
(One of the Pros double-majored in Spanish and Art.)

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