1. PRESENTED BY:
JAGADEESWARI
&
RESHMA RACHEL
ABRAHAM

2. MEANING
• CORPORATE :  Organized Business
• SOCIAL :  Everything Dealing with
the People
• RESPONSIBILITY :  Accountability between
the Two

3. WHAT IS – “CSR”
Corporate Social Responsibility (CSR), also known as
Corporate Responsibility, Corporate citizenship,
Responsible Business, Sustainable Responsible Business
(SRB), or corporate social performance, is a form of
corporate self-regulation integrated into a business model.

4. DEFINITION
“Corporate Social Responsibility is a
commitment to improve community well
being through discretionary business
practices and contributions of corporate
resources.”
-KOTLER&LEE

5. INTRODUCTION TO CSR
 Corporate social responsibility (CSR), also known as
corporate responsibility, corporate citizenship, responsible
business, sustainable responsible business (SRB), or corporate
social performance integrated into a business model.
 It is doing something voluntarily for social development.
 Socially responsible companies should consider various issues,
from the organization of the firm to building relationships
with the community.
 The C.S.R ,which was a voluntary initiative by some
companies has turned into a legal initiative by the government
making it mandatory for all the companies.

6. IMPORTANCE AND BENEFITS OF CSR
•Attracting,
retaining and developing
motivated and committed employees.
•Winning and retaining consumers and
business customers.
•Improving business reputation and positive
publicity.
•Cost and efficiency savings.

7. CONT…..
• Maintaining and improving their license to
operate from the local community.
• Networking and speaking opportunities.
• Anticipating future legislation and
protecting yourself .
• It can lead to increased profitability in the
long run

8. TYPES OF CSR
• Environmental Responsibility
• Human Rights Responsibility
• Financial Responsibility
• Political Responsibility

9. COMPANIES ADOPTING CSR

10. CONCLUSION
Companies adopting Corporate Social
Responsibility should go beyond the legal
boundary and work for the society at large.

11. REFERENCE
www.scribd.com
www.asyousow.org
www.ehow.com