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Survive and Thrive in the 
Application Economy 
August 2014
The biggest challenge for our customers today: 
The Application Economy 
2 © 2014 CA. ALL RIGHTS RESERVED.
“Software is eating the world” 
“In the age of the customer, modern 
applications will rule the world”* 
- Marc Andreeson - Forrester Research, Inc. 
Sources: *Developing Apps In The Age Of The Customer Is More Than Ever About Scaling Agile, Forrester Research, Inc., March 2014 
Wall Street Journal, Why Software Is Eating The World, August 2011 
3 © 2014 CA. ALL RIGHTS RESERVED.
Today, Every Company 
is a Software Company. 
From sneaker company to 
data enabled athletic brand. 
In 2014, CEOs must focus on leading their organizations 
to think like and become more like “tech” companies, 
because within a few years, digital business capabilities 
will dominate every industry. Urgent action is needed 
because first-mover advantage is common in digital 
business, and fast followers must be very fast. 
Gartner; “CEO Resolutions for 2014—Time to Act on Digital Business”; 
Mark Raskino; March 5, 2014 
From book seller to insight driven 
delivery service, cloud servicer and 
entertainment hub. 
4 © 2014 CA. ALL RIGHTS RESERVED. 
From UK Grocer to global consumer 
retailer leveraging data and technology 
that reframes the shopper experience.
Applications are turning into competitive advantage 
5 © 2014 CA. ALL RIGHTS RESERVED.
Applications are driving new buying decisions 
6 © 2014 CA. ALL RIGHTS RESERVED.
Applications are streamlining partner communication 
7 © 2014 CA. ALL RIGHTS RESERVED.
Applications are ensuring better customer experience 
8 © 2014 CA. ALL RIGHTS RESERVED.
Applications are tapping into new ways to reach customers 
9 © 2014 CA. ALL RIGHTS RESERVED.
APIs are the interface to the IoT, the cloud, and more 
Transactions per 
day processed 
through APIs 
10 © 2014 CA. ALL RIGHTS RESERVED. 
“ .com 
generates more than 
half of its $2.3 billion 
in revenue through 
its APIs, not its user 
interfaces.” 
5B 13B 
1T 
Source: Forbes.com, Welcome to the API Economy, 2012, Eric Savitz.
Applications are changing the world of business 
11 © 2014 CA. ALL RIGHTS RESERVED.
Applications are still delivered across multiple 
platforms 
34% 
8% 
58% 
40% 
12 © 2014 CA. ALL RIGHTS RESERVED. 
17% 16% 
Sources: Comscore, 66 Percent of Digital Media Population in Spain is Now ‘Multi-Platform’, March 2014 
Harris Interactive, Cutting Edge Technologies Supplementing – Rather than Displacing – Older Tech, At Least For Now, June 2013
Applications dominate the mobile web 
20% 14% 
80% 86% 
100% 
80% 
60% 
40% 
20% 
0% 
2013 2014 
Source: Flurry Analytics, Apps Solidify Leadership Six Years into the Mobile Revolution, April 2014 
13 © 2014 CA. ALL RIGHTS RESERVED. 
Mobile Web 
Apps 
Percentage 
of time spent
The application economy will have long-term impact 
Range of estimated potential economic impact of technologies in 2025 ($trillions) 
Source: McKinsey Global Institute, Disruptive technologies: Advances that will transform life, business, and the global economy, May 2013 
14 © 2014 CA. ALL RIGHTS RESERVED.
What is CA Technologies Focused On? 
INNOVATION EXECUTION SPEED 
15 © 2014 CA. ALL RIGHTS RESERVED.
Industry Trends Driving the Need for Transformation 
ACCELERATE DELIVERY MANAGE COMPLEXITY 
 New applications 
 Changes to existing apps 
 Bug fixes 
 Software is the customer 
experience 
 Quality and Performance 
are critical 
16 © 2014 CA. ALL RIGHTS RESERVED. 
 Composite services and 
heterogeneous systems 
 Reduced budgets 
 Distributed development 
teams and IT partners 
INCREASE RELIABILITY 
INTERNET OF 
THINGS 
CONSUMERIZATION MOBILITY 
30 Billion Devices connected to Internet by 2020 
Gartner Nov. 2013 
1.9 Billion Mobile Devices Worldwide 
Gartner Sept. 2013
DevOps Vision 
Enabling Enterprises (high complexity environments) to Release New 
Business requirements in a fraction of the time with Flawless Quality 
NON-FUNCTIONAL 
MONTHS/WEEKS + AVERAGE QUALITY CURRENT 
PARADIGM 
DAYS/HOURS + 
FLAWLESS QUALITY 
WRITE CODE 
AND BUILD 
FUNCTIONAL TESTS 
17 © 2014 CA. ALL RIGHTS RESERVED. 
TESTS 
RELEASE 
WITH DEVOPS
Pace-Layered Application Development Approach 
Systems of Innovation 
Systems of Differentiation 
Systems of Record + 
Change 
18 © 2014 CA. ALL RIGHTS RESERVED. 
Governance 
+ 
- 
Source: Gartner
Developer 1 
Developer 2 
Developer n 
Code 
Commit 
Developer 
Branch SCM 
Code 
Commit 
Developer 
Branch SCM 
Code 
Commit 
Developer 
Branch SCM 
CI Server 
CI Server 
deploy deploy 
Integration Lab 
UAT/Staging 
Environment 
19 © 2014 CA. ALL RIGHTS RESERVED. 
deploy deploy 
Performance Lab 
Production 
Operations n 
Not an Easy Task 
LACK OF EARLY TESTING LACK OF AUTOMATED TESTING 
LACK OF VISIBILITY INTO PROD. APPS 
DIFFICULTY IN MANAGING ENVIRONMENTS 
ACROSS MULTIPLE CONCURRENT RELEASES
Developer 
Branch SCM 
Developer 
Branch SCM 
20 © 2014 CA. ALL RIGHTS RESERVED. 
CONTINUOUS 
VALIDATION 
CA Enterprise DevOps 
Developer 1 
Developer 2 
Developer n 
Code 
Commit 
Code 
Commit 
Code 
Commit 
Developer 
Branch SCM 
CI Server 
CI Server 
Integration Lab 
UAT/Staging 
Environment 
Performance Lab 
Production 
Operations n 
TRUE AGILE 
DEVELOPMENT 
CONTINUOUS 
DELIVERY 
DATA 
MINING
Customer Value 
US REGIONAL BANK 
 Cut 3 ½ Months from 
Dev. time 
 Cut 65-85% testing cycle 
costs 
 Cut Dev. Env set up time 
42 days to 3 days 
HEALTHCARE PROVIDER 
 25% efficiency gain – 
 Shortened cycle by 4 
weeks 
 Better Testing found 30 
fewer bugs - a $600K 
saving 
GLOBAL TELCO 
 Reduced major 
defects per release 
 Saved at least US$ 
280K/yr. 
 Access to end-to-end 
environments 90% of 
the time. 
GLOBAL CREDIT CARD 
 Nearly 100% uptime 
for Virtual Services 
 Zero defects in UAT 
 $319K/year net 
annual savings 
estimate 
 15 month ROI 
STATE DMV 
 Mainframe cost drop 
50%-60% expected 
 Improved product 
quality and expedited 
time-to-market 
 Replaced testing 
environment 
21 © 2014 CA. ALL RIGHTS RESERVED. 
MULTINATIONAL GROCER 
 Reduced release cycles 
from 3 days to 20 min. 
 Updates to international 
online grocery app. 
 $420K/month saving 
INSURANCE 
 Reduced regression 
cycles by 40%-70% 
 Reduced 4 weeks of first 
release of new solution 
 $1.2M efficiency gained 
in first 2 years after 
implementation 
HEALTHCARE GROUP 
 ROI in 8 Months 
 300% increase in weekly 
deployments 
 200% increase in 
number of deployed 
environments
And just the tip of the iceberg....the Internet of Things 
22 © 2014 CA. ALL RIGHTS RESERVED.

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Survive Thrive App Economy

  • 1. Survive and Thrive in the Application Economy August 2014
  • 2. The biggest challenge for our customers today: The Application Economy 2 © 2014 CA. ALL RIGHTS RESERVED.
  • 3. “Software is eating the world” “In the age of the customer, modern applications will rule the world”* - Marc Andreeson - Forrester Research, Inc. Sources: *Developing Apps In The Age Of The Customer Is More Than Ever About Scaling Agile, Forrester Research, Inc., March 2014 Wall Street Journal, Why Software Is Eating The World, August 2011 3 © 2014 CA. ALL RIGHTS RESERVED.
  • 4. Today, Every Company is a Software Company. From sneaker company to data enabled athletic brand. In 2014, CEOs must focus on leading their organizations to think like and become more like “tech” companies, because within a few years, digital business capabilities will dominate every industry. Urgent action is needed because first-mover advantage is common in digital business, and fast followers must be very fast. Gartner; “CEO Resolutions for 2014—Time to Act on Digital Business”; Mark Raskino; March 5, 2014 From book seller to insight driven delivery service, cloud servicer and entertainment hub. 4 © 2014 CA. ALL RIGHTS RESERVED. From UK Grocer to global consumer retailer leveraging data and technology that reframes the shopper experience.
  • 5. Applications are turning into competitive advantage 5 © 2014 CA. ALL RIGHTS RESERVED.
  • 6. Applications are driving new buying decisions 6 © 2014 CA. ALL RIGHTS RESERVED.
  • 7. Applications are streamlining partner communication 7 © 2014 CA. ALL RIGHTS RESERVED.
  • 8. Applications are ensuring better customer experience 8 © 2014 CA. ALL RIGHTS RESERVED.
  • 9. Applications are tapping into new ways to reach customers 9 © 2014 CA. ALL RIGHTS RESERVED.
  • 10. APIs are the interface to the IoT, the cloud, and more Transactions per day processed through APIs 10 © 2014 CA. ALL RIGHTS RESERVED. “ .com generates more than half of its $2.3 billion in revenue through its APIs, not its user interfaces.” 5B 13B 1T Source: Forbes.com, Welcome to the API Economy, 2012, Eric Savitz.
  • 11. Applications are changing the world of business 11 © 2014 CA. ALL RIGHTS RESERVED.
  • 12. Applications are still delivered across multiple platforms 34% 8% 58% 40% 12 © 2014 CA. ALL RIGHTS RESERVED. 17% 16% Sources: Comscore, 66 Percent of Digital Media Population in Spain is Now ‘Multi-Platform’, March 2014 Harris Interactive, Cutting Edge Technologies Supplementing – Rather than Displacing – Older Tech, At Least For Now, June 2013
  • 13. Applications dominate the mobile web 20% 14% 80% 86% 100% 80% 60% 40% 20% 0% 2013 2014 Source: Flurry Analytics, Apps Solidify Leadership Six Years into the Mobile Revolution, April 2014 13 © 2014 CA. ALL RIGHTS RESERVED. Mobile Web Apps Percentage of time spent
  • 14. The application economy will have long-term impact Range of estimated potential economic impact of technologies in 2025 ($trillions) Source: McKinsey Global Institute, Disruptive technologies: Advances that will transform life, business, and the global economy, May 2013 14 © 2014 CA. ALL RIGHTS RESERVED.
  • 15. What is CA Technologies Focused On? INNOVATION EXECUTION SPEED 15 © 2014 CA. ALL RIGHTS RESERVED.
  • 16. Industry Trends Driving the Need for Transformation ACCELERATE DELIVERY MANAGE COMPLEXITY  New applications  Changes to existing apps  Bug fixes  Software is the customer experience  Quality and Performance are critical 16 © 2014 CA. ALL RIGHTS RESERVED.  Composite services and heterogeneous systems  Reduced budgets  Distributed development teams and IT partners INCREASE RELIABILITY INTERNET OF THINGS CONSUMERIZATION MOBILITY 30 Billion Devices connected to Internet by 2020 Gartner Nov. 2013 1.9 Billion Mobile Devices Worldwide Gartner Sept. 2013
  • 17. DevOps Vision Enabling Enterprises (high complexity environments) to Release New Business requirements in a fraction of the time with Flawless Quality NON-FUNCTIONAL MONTHS/WEEKS + AVERAGE QUALITY CURRENT PARADIGM DAYS/HOURS + FLAWLESS QUALITY WRITE CODE AND BUILD FUNCTIONAL TESTS 17 © 2014 CA. ALL RIGHTS RESERVED. TESTS RELEASE WITH DEVOPS
  • 18. Pace-Layered Application Development Approach Systems of Innovation Systems of Differentiation Systems of Record + Change 18 © 2014 CA. ALL RIGHTS RESERVED. Governance + - Source: Gartner
  • 19. Developer 1 Developer 2 Developer n Code Commit Developer Branch SCM Code Commit Developer Branch SCM Code Commit Developer Branch SCM CI Server CI Server deploy deploy Integration Lab UAT/Staging Environment 19 © 2014 CA. ALL RIGHTS RESERVED. deploy deploy Performance Lab Production Operations n Not an Easy Task LACK OF EARLY TESTING LACK OF AUTOMATED TESTING LACK OF VISIBILITY INTO PROD. APPS DIFFICULTY IN MANAGING ENVIRONMENTS ACROSS MULTIPLE CONCURRENT RELEASES
  • 20. Developer Branch SCM Developer Branch SCM 20 © 2014 CA. ALL RIGHTS RESERVED. CONTINUOUS VALIDATION CA Enterprise DevOps Developer 1 Developer 2 Developer n Code Commit Code Commit Code Commit Developer Branch SCM CI Server CI Server Integration Lab UAT/Staging Environment Performance Lab Production Operations n TRUE AGILE DEVELOPMENT CONTINUOUS DELIVERY DATA MINING
  • 21. Customer Value US REGIONAL BANK  Cut 3 ½ Months from Dev. time  Cut 65-85% testing cycle costs  Cut Dev. Env set up time 42 days to 3 days HEALTHCARE PROVIDER  25% efficiency gain –  Shortened cycle by 4 weeks  Better Testing found 30 fewer bugs - a $600K saving GLOBAL TELCO  Reduced major defects per release  Saved at least US$ 280K/yr.  Access to end-to-end environments 90% of the time. GLOBAL CREDIT CARD  Nearly 100% uptime for Virtual Services  Zero defects in UAT  $319K/year net annual savings estimate  15 month ROI STATE DMV  Mainframe cost drop 50%-60% expected  Improved product quality and expedited time-to-market  Replaced testing environment 21 © 2014 CA. ALL RIGHTS RESERVED. MULTINATIONAL GROCER  Reduced release cycles from 3 days to 20 min.  Updates to international online grocery app.  $420K/month saving INSURANCE  Reduced regression cycles by 40%-70%  Reduced 4 weeks of first release of new solution  $1.2M efficiency gained in first 2 years after implementation HEALTHCARE GROUP  ROI in 8 Months  300% increase in weekly deployments  200% increase in number of deployed environments
  • 22. And just the tip of the iceberg....the Internet of Things 22 © 2014 CA. ALL RIGHTS RESERVED.

Editor's Notes

  1. Customer Value How customers measure value in three things: Time to market, Quality, and Cost. Some examples: Several months of Dev. time 80-100% Fewer Bugs in production Up to $20Million in infrastructure costs By using our DevOps solutions. Regional Bank = Union Bank Global Credit Card = American Express Global Telco = KPN (EMEA) State DMV = California DMV Healthcare provider = UHG Insurance = Nationwide Multinational Grocer = Tesco (UK) Healthcare Group = BUPA (UK)
  2. And even these new devices are just the tip of the iceberg, once we start to look at all the connected devices – what people are calling the Internet of Things’ . We also need to think about how to exploit connected fridges, cars, watches, medical device … even farm animals and family pets.