Designing a really clean and intuitive REST + JSON API is no small feat. You have to worry about resources, collections of resources, pagination, query parameters, references to other resources, which HTTP Methods to use, HTTP Caching, security, and more! And you have to make sure it lasts and doesn't break clients as you add features over time. Further, while there are many references on creating REST APIs with XML, there are many fewer references for REST + JSON.