1. Designing
the
Magazine

2. In a magazine, everything
that is not editorial is
advertising, and everything
that is not advertising is
editorial.

3. Editorial Copy consists of:
 news stories
 features
 columns
 departments
 readers’ letters
 sidebars
 photo captions
 journalistic apparatus

4. What is the goal?
The goal is to make a cover
that both represents the
contents of the magazine
and visually jumps out from
the sales rack.

5. Masthead
Selling Line
Cover Image
Cover Lines

6. Bar
Code
Feature Cover Line

7. Dateline
Model
Credit

8. What should be considered?
IMPACT
 First Impression
 the ability to
stand out
 clear target
audience
 the cover gives an
idea what’s inside

9. Identity
 has an
editorial
mission
 speaking
to a group of
audience
 “Less is
more.”

10. Meaning
connection
between
image and
words
 the need
to keep it
simple
 create
meaning for
audience

11. DO’s and Don’ts
1) Cover images should have substance and
should relate to the content.
2)Titles and Cover lines should be shown
clearly and legibly, must work with the
other texts.
3)Cover lines should use unified fonts and
colors.

12. Using the Grid System
 organize information into rows,
columns of text, images and margins
 providing basic structure for each
page
 pure text: 2 or 3 columns
 text and pictures: grid with rows and
columns of squares
 the use of rule of thirds
 after developing grid system, you can
now extend elements out of the grid

13. Basic Parts:
1. Margins 3. Gutter
2.Alleys 4. Spreads

14. Parts of the Article:
1. Headers
2. Subheads
3. Body text
4.Jump lines
5. End signs
6.Pull quotes