The platform, which houses an extraordinary showcase of events covering ALL THAT MATTERS in music, entertainment, technology and media, produced by Branded Ltd (www.branded.asia). Our flagship events include Digital and Music Matters, Gaming Matters, Music Matters Live, Nokia Music Connects and Social Media Matters (www.socialmatters.asia).

1. shortlisted as:
“Asia’s Best Large Scale Event”
at the Asian Conference Awards 2012
© Branded Limited

3. All That Matters in Music & More
In just seven years Music Matters has uniquely succeeded in creating a global platform for the
Asia Pacific region’s music industry and has featured:
– Over 8,000 Participants from Around the World
– 750+ Leading Speakers
– Hundreds of Bands & Thousands of Fans
– 400+ Official Media Partners
– 100+ Industry Associations
– Localised Events in Mumbai, India and Hong Kong
• In 2011 we also launched Digital Matters, relocated to Singapore and created history
• We are now Asia’s destination for the world’s digital and live entertainment business
www.allthatmatters.asia
© Branded Limited

4. PREVIOUS
KEYNOTES

5. 2012 RESULTS
CONFERENCE:
• Over 1,200 Participants from
– 30 Countries & 397 Companies
– 169 Speakers
– 85 Media Partners/Industry Associations
– 100 Journalists
– Nokia Above&Beyond Pool Party
• Trended on Twitter
MUSIC MATTERS LIVE FESTIVAL:
• 42 bands from 15 countries
• Thousands of Fans
• 60,000 Facebook Likes
• Broadcast Live on YouTube/Over 100,000 live views
• 7,000 App Downloads/16,000 Song Plays
US$ 3,500,000+ MEDIA VALUE
– (source Fulford PR)
www.allthatmatters.asia
© Branded Limited

6. WHO WAS
WHO?
Technology
Publisher Music
Other
Movie
Gaming Others CEO/Pres
Adver3sing
Australia
Broadcast N.America
Singapore
Gen.Ent
Snr.3Mgr/VP
MD/Director/SVP Europe
BY INDUSTRY Greater3China
Korea
SENIORITY SE3Asia
Japan
India
BY COUNTRY

7. 397
7 Digital DFSB Kollective International Herald Next Step Soundfreaq
88tc88 Digital Butter Tribune Nichion Sounds Australia
A2IM Digital Content Provider internetQ Nielsen SoundWallah
Accedo Digital Delivery Invest Hong Kong Niubi Source Music
COMPANIES
Accenture Consulting IPSOS Nokia SPH MediaBoxOffice
Acer Digital Media Wire ITE College Central Ocean Butterflies Spotify
ADMA Disney Media Ithos Digital Ogilvy Sprout Entertainment
Adobe Distribution iTunes Omnifone Group Star Recording
AEG China Disney Music Group Java Jazz Festival On Mobile Star Songs
AIR Japan Jungle Entertainment One Stop Music Starcom Mediavest
Note that duplicate entries and multiple Akamai Technologies Do Right Music Kinetic ONE Onkyo China Group
Akazoo Dolby Laboratories KKBox Hong Kong Only Much Louder Street Value
offices have been removed alivenotdead.com Dow Jones & Co. KKBOX Taiwan Panda Artist SXSW
Alma Records Dream Chorus KOCCA Management Taboola
AMIN Dream Music Kuanhsi Consulting Plantery Group TAG Strategic
AMPed DSI Swing Europe L.I.A.K. Polaroid Tangents North Music
Anheuser-Busch InBev Dubfx Laguna Music PricewaterhouseCoopers Techdirt
Annalect Group Dwntwn M Pub Let The People Speak PRS For Music The Agency Group
Anyplex e2i Live Nation PT. Aquarius Musikino The Echo Nest
Aporia Records Elastic Artists Entertainment PT. Melon Indonesia The Great Escape
Apple EMI Music Publishing Loen Entertainment PT. Musica Studio's The Orchard
APRA | AMCOS Asia Love Da Group PT. Telkom The Wall & ULoud Music
Aquarius Musikindo Emotitones/ Beyond Lushington PT. Trinity Optima The Walt Disney
ArtistAloud.com Sound Manafest Productions Production Company
Asia World Expo Empire Records & Marina Bay Sands PuckEye Records Timbre Group
Atom Factory Publishing Marshall Headphones Queensland Government Time Warner
Attach Media Group Endemol Worldwide Maxis Mobile Services Rara.com Times Music
Avex Music Publishing Brands Maybe Mars Rd.io Times Publishing
AWME ESPN McClureMusic.com Reed Midem TMV
Bacardi India Facebook McDonald's Corporation RIAS ToCo Talents
Baidu Fluxus Music MCM Entertainment RIM TouchTunes
Beggars Group FRUKT Communications Group Rockadillo Redords Turner Broadcasting
Billboard Fulford PR Consultancy MDA Romantic Factory System
BMAT Licensing Galaxy Entertainment Media Arts Lawyers Room 24 Entertainment Turntable.fm
Boplar Games (mxp4) Group Media Partners Asia Rune Entertainment TVMA
Brain Dead Dog Gateway Entertainment MediaBUZZ SACEM Twine International
Productions General Creativity Mediacom Saigon Sound System Ubisoft Singapore
Broadcast Music Inc. General Daily MEF Saltmangotree UK Trade & Investment
(BMI) Genero.tv Melon Indonesia Scout Analystics Unisys Infosolutions
Buddy Media Getty Images Microsoft Senatus.net Universal Music Group
Buzzdeck GIMA Midas Promotions Sheridans Solicitors Unja Songs
CAAM Girls in Tech (GIT) Mindshare Siemer & Associates Untitled
Campaign India Glam Media Japan MIPCube Simple Plan Urbanears Headphones
Canadian Music Week Glastonbury Festival MIT MediaLab Singapore GP USTREAM Korea
CASBAA GMM Grammy MMA Singapore Music Society Valleyarm
CBS Interactive News Gobi Ventures Partners MNC Wireless Berhad Singtel Vertusent Music Group
CCP Goldkartz Productions Mobile Roadie Siren Films VFM Associates
Cherry Credits Google Mobilium International SIXX Viki
China Music Radar Gracenote Mono Technology Co. SK Planet Viva Communications
Chugg Entertainment GRID MMS Moonlight Marketing Skinnyfish Music VVIDIA
CI Grow VC Movideo Small Screen Warner Chappell Music
CIMA HallyuSG MPA International Japan
Cirque Du Soleil Haymarket Media MPAJ SOCAN Warner Music Group
CISAC Hits Aboard MTV Asia SOFT.SG WildTangent
CNET HTC Musexpo soKoreal.com WIPO
CNNMoney Hungama Music 180 Soliton Music Wizcraft
Coalition Entertainment i2-Youth Music Education SOMA WME Entertainment
Coca Cola SE Asia ICMP Singapore Sonicbids WMN
Company Name ICON Promotions Music Export Finland Sonos Wolf Group Asia
COMPASS IDA Music Kickstarter Sony ATV Music WOMEX
ComScore IFPI Music Matters Connects Publishing Xelon Entertainment
Concerts West/AEG Live ifwerantheworld.com Music Services Asia Sony DADC Xtra Mile Recordings
ConScore Images in Motion Music2deal.com Sony Electronics Asia Yahoo!
Craker Media IMI/PPL MusicDish*China Pacific Youth Without Borders
Creativeman Productions IMMF MusicNSW/ AMIN Sony Music YouTube Asia Pacific
Crowded Studios Indiantelevision.com Mustard Seed Entertainment Zebra Media
Cube Entertainment Informed Intututions NARIP Sony Music Network Zvooq
Dell Consumer Asia InMobi National Arts Council SOPA Zynga
Pacific Intel Semiconductors NBA Asia Soulmanna Live
DFR Asia Interfax China Neamusica SoundCloud

8. OTT GK INNOV GAM
FINAN LI SHIN OREA ATION ING
CING PUB
D IA US IC
IN
O NE Y IN M ILE
KIN G M PI R ACY ADVERTISING M OB
M A
CHINA CH INA CONS
LIVE MU SOCIAL MEDIA UMER INDONESIA JAPA
SIC S N
T UPS WHEN M
AD MAT
TERS STAR USIC MA
TTERS
CONTENT
MOVIES
I NG
EDIA PPS STRE AM
TRA NSM A PLATFORMS
RIGHTS? CONTE
NT & TH
Digital Matters focussed on innovation and technological advancement in the entertainment business,
CLOUD E
ID EO addition to critical business development in digital advertising and social media.
addressing issues on cross platform viewer experiences, financing options in the tech/media industry, in
V
DIGITAL
Music Matters high level agenda covered all aspects of the music industry with key discussion points on the
developments of Asia's live music and festivals business, core issues in launching digital services, as well as
focusing on the value driven and fragmented markets in Asia such as India, China and Korea.
PUBLISHING
PUB LIS HING TECHNOLOGY CONNECTED MEDIA
ALLTHATMATTERS.ASIA

9. WORKSHOPS & ROUNDTABLES
I
Video Matters: Provided practical take-aways on how to succeed with different business models for publishing online video to connected devices.
Gaming Matters: Offered a high level introduction into the gaming industry and how to monetise existing content through social and mobile gaming.
Adobe Digital Publishing Matters: Provided insight on how the publishing business is changing as the industry undergoes a digital transformation.
The WIPO Music Matters Forum was a full day programme produced in association with the UN agency WIPO the day before Music Matters.
Live Music Matters (STB) & Publishing@Music Matters (IDA) also saw unique collections of industry leaders get together to discuss, debate and
interact.
ALLTHATMATTERS.ASIA

10. OUR KEYNOTE SPEAKERS

11. “It was a great event that gave “I want to thank you again for a
me additional insight to the wonderful experience and for directing
Asian music markets.” my attention to Asia. I'm very excited
Troy Carter, Manager Lady Gaga about the region and I'm now exploring
CEO and Founder, Atom Factory
the possibilities there.” Bob Ezrin, Producer

12. SPEAKERS
Ben$ Drury 7$Digital Tommy Chan Love6Da$Records
David Ketchum ADMA Charles Saliba Maybe$Mars
MATTER
Adam$ Wilkes AEG$Live$ Steve$ McClure Mccluremusic.com
DJ$Clazzi Artist Andrew$ Hipsley, McDonald's$Corporation
Marty$ Friedman Artist Tod Machover MIT$MediaLab
Yi$Sung$Yol Artist Jaan$Ho Chung MNC$Wireless$Berhad
Indah Dewi$Pertiwi,$(IDP) Artist$ Michael Schneider$ Mobile$Roadie$
Soumini Paul ArtistAloud.com Eric$ Galen Music$180
Joey Carbone Avex$Music$Publishing Ken Ohtake Music$Publishers$Association$of$Japan
Haji Taniguchi Avex$Music$Publishing$&$Chairman$MPAJ Stefan$ Kohlmeyer MusicDNA
Mahesh Madhavan Bacardi$India Dominic$ Lau NBC$Universal
Catherine$ Leung Baidu Mike Bebel Nokia
Simon Wheeler Beggars$Group TC Pan Nokia$Greater$China
Rob Schwartz Billboard Colin Goh Ocean$Butterflies
Jasper$ Donat Branded David$ Loiterton$ Omnifone$
Brandon$ Bakshi Broadcast$Music$Inc.$(BMI) Atul Churamani On$Mobile
Chan Kim Chairman,$Record$Label$Industry$Association$of$Korea$(L.I.A.K) Vijay Nair Only$Much$Louder$Entertainment$Pvt.$Ltd.
Michael Chugg Chugg$Entertainment Sri$ $Safitri PT.$Telkom$
Souleymane Hamed Coca$Cola$Indochina Graham Perkins Rune$Entertainment
Edmund Lam Compass Chee$Meng Tan Singtel
John Meglen Concerts$West/AEG$Live William Bao$Bean Singtel$Innov8$Fund
Chris Craker Craker$Media Aarika$ Lee,$ SIXX
Lee Trink Dare$Mighty$Entertainment Gavin Parry Sony$Music$Asia
Rick Myers DFRA Michael Paull Sony$Music$Entertainment
Bernie Cho DFSB$Kollective Shridhar Subramaniam Sony$Music$India$and$Middle$East
John$ Griffin Dolby$Laboratories Guy Henderson$ Sony/ATV
Justin Kalifowitz Downtown$Music$Publishing Ken Parks Spotify
Susanna Ng EMI$Music$Publishing$Asia Steve Savoca Spotify
Ruuben van$den$Heuvel Gateway$Entertainment Brent Grulke SXSW
Vince$ Bannon Getty$Images Ted Cohen TAG$Strategic
Martin Elbourne Glastonbury$Festival Neil $Warnock The$Agency$Group
Sami Valkonen Google Bob Lefsetz The$Lefsetz$Letter
John McLellan Haldanes Ralph Simon The$Mobilium$Advisory$Group
Tara Rushton Host Prashant Bahadur The$Orchard
Siddhartha Roy Hungama Richard$ Gottehrer The$Orchard
Vijay Lazarus IMI/PPL Augustine Shen THE$WALL$MUSIC$
Peter Jenner IMMF Danny$ Loong,$ Timbre$Group
Steve Garton IPSOS Mandar Thakur Times$Music
Paul Dankmeyer Java$Jazz$Festival Seth Goldstein turntable.fm
Tiger$JK$ Jungle$Entertainment Justin Sweeting Untitled
Siok$Siok Tan$ Kinetic$ONE Gary Mackenzie Valleyarm
Troy Carter Lady$Gaga/Atom$Factory Razmig$ Hovaghimian,$ Viki.com
Jeremy Little Laguna$Music Lachie Rutherford Warner$Music$Asia$Pacific
Bob Ezrin Legendary$Music$and$Entertainment$Producer Anthony Zameczkowski YouTube$Asia$Pacific
Alan$ Ridgeway,$ Live$Nation$Entertainment Scarlett Li Zebra$Media

13. SPEAKERS
Reuben Verghese Accedo Nic Hodges Mediacom
Scott Dinsdale Accenture Stefan Rust MEF
MATTER
Michael McKay activeTV Andrew Hoppe Microsoft
SteveB NicholsB Adobe BrunoB Fiorentini MicrosoftBAsiaBPacific
David Habben Akamai Sanchit Sanga MindshareB
HugoB HanselmannB AnheuserFBuschBInBev Tod Machover MITBMediaBLab
Matt Harty AnnalectBGroupB Michael SchneiderB MobileBRoadieB
Tracy HoB Anyplex Ralph Simon MobiliumBInternationalB&BMEFBB–BAmericasB
Kate BMillerFHeidke Artist ThawatvongseB Silamanonda MonoBTechnology
Jay Oatway AuthorB&BConsultant Michael Ellis MotionBPictureBAssociation
AlbinB Serviant BoplarBGamesB(mxp4) Tony McGinn Movideo
JasperB Donat Branded GregB Tremain Movideo
Ken Mandel BuddyBMedia Scott Levy NBABAsia
Wendy Hogan CBSBInteractiveB Susana Tsui neo@Ogilvy
MarkB Larkin CBSBInteractiveBNewsBandBCNET Ivy Wong NextBMobile
Addison Kang CherryBCredits Vishal Bali Nielsen
Milind Pathak Comviva Jeff Hughes Omnifone
Ian ChapmanFBanks DellBConsumerBAsiaBPacific JoddyB Hernady P.T.BTelkom
Nicholas Wodtke DisneyBMediaBDistribution Joe Jasin Polaroid
JohnB Griffin DolbyBLaboratories Greg Unsworth PWC
ChristineB Brendle DowBJones KienB Lee SENATUS.NET
ShawnB Hiltz,B DowBJonesBPublishingBCompany Tahir Basheer SheridansBSolicitors
Arjen vanBMierlo EndemolBWorldwideBBrands Dave Ulmer Singtel
Erik JohnsonB FacebookB MiguelB Bernas Singtel
AviB Himatsinghani FoxBInternationalBChannels William BaoBBean SingtelBInnov8BFund
AndrewB LaneB Genero.tv BenB Reneker SNLBKaganB
ChristianB Toksvig GettyBImages Thomas Crampton Social@Ogilvy
Adriana Gasgoine GirlsBinBTechB&BImpulseFlyer DaveB HaynesB SoundCloud
YukiB Yamamura GlamBMediaBJapan Jeffrey Seah StarcomBMediavestBGroup
KayFMokB Ku GobiBVenturesBPartners Adam Singolda Taboola
TyB Roberts Gracenote Ted Cohen TAGBStrategic
Philip Wu GridBMMSB@B*SCAPE Rajiv Dalal TIMEBWARNERBINC.
Jouko Ahvenainen GrowBVCB Benjamin Grubbs TurnerBBroadcastingBSystems
John McLellan Haldanes OlivierB deBRotalier UbisoftBSingapore
Anita Kapoor Host Jimmy Kim USTREAMBKorea
Oli Pettigrew Host ArunnB Asthaana VVIDIAB
PhilB Chen HTC Steven BFrank WildTangentB
Cindy Gallop ifwerantheworld.com DavidB Wolf WolfBGroupBAsiaB
Jayesh BEaswaramony InMobi Alan Soon Yahoo!
Peter Dingle IntelBSemiconductorsB(US)BLtd. Adam Smith YouTube
ColinB Miles internetQ Chris Maxcy YouTube
Steve Garton IPSOS Brian Taptich Zynga
Vivek Couto MediaBPartnersBAsia

14. Music Matters is renowned for producing artist performances
during the main conference and 2012 was no exception with no
fewer than NINE amazing artists on the conference mainstage.

15. Conn
Musi ected
c Ma
tters
2012
ONLINE CONSUMER SURVEY
• Conducted)in)April)2012
• People)aged)16)–)64
• Total)19,714)interviews)achieved)in)26)markets)around3the3world
!APAC)(N=6,036))–)Australia,)China,)Hong)Kong,)India,)Indonesia,)Japan,)Singapore)and)South)Korea
!LATAM)(N=2,052))–)ArgenOna,)Brazil,)Mexico
!Europe)(N=8,085))–)Belgium,)France,)Germany,)Great)Britain,)Hungary,)Italy,)Poland,)Russia,)Spain,)Sweden
!North)America)(N=2,022))–)Canada,)United)States
!Middle)East/Africa)(N=1,519))–)Saudi)Arabia,)South)Africa,)Turkey
Download)for)free)here:h_p://www.allthatma_ers.asia/researchareport.html

16. MENTORING
MATTERS
Music Matters worked with government agency e2i and the Singapore Music Society to donate US$ 50,000 worth of
complimentary passes to local Singaporean artists to attend the conference and meet the “Gods” of the industry
www.allthatmatters.asia
© Branded Limited

17. NETWORKING
Our famous evening networking events and parties continued in 2012.
MATTERS
Opening night began with cocktails, sponsored by Getty Images, followed by our
annual Hard Rock Party with special acoustic performances from Midnight Youth
(New Zealand) and Dustin McGehee (USA). Singapore Music Society and e2i
hosted the Singapore Matters cocktails, after which everyone gathered poolside at
the hotel, bringing attendees together for a spectacular Nokia presents Above &
Beyond at the Music Matters Pool Party (see over). Viki sponsored the opening
Samsung hosted a high level luncheon on the first day of Digital Matters night of three amazing nights of live music during the festival, Music Matters Live.
The YouTube Music team hosted an exclusive and intimate lunch for Trace TV partnered with Bacardi to say thanks to all attendees with closing
entertainment leaders from across the world. cocktails on the final day.
PRS & WIPO Co-hosted a lunch for attendees of the WIPO Music Matters
Forum.
CIMA hosted the Canadian International VIP lunch where members of the
Parties
Canadian delegation presented to a select group of attendees, made new
contacts and exchanged information.
Lunches

18. presents
600 guests ranging from conference attendees, media and of
course fans spent a number of hours in a beautiful, poolside
setting, listening and dancing to tunes played by world renowned
DJ Tony McGuiness.
Watch the AWESOME video of the party here:
http://tiny.cc/kropgw

19. Over 6,000 fans attended the Music Matters Live festival which featured 42 bands from around
the world. Celebrating the explosive global K-Pop phenomenon, and with the support of KOCCA,
we produced a “K-Pop Night Out” showcase as the opening of the festival introducing eight
acts including Cube Entertainment’s rookie boy band, BTOB alongside big-names such as
Drunken Tiger & T, DJ Clazzi, Bizzy and M.I.B.
Other bands from around the world included Kate Miller Heidke and Pandorum (Aus); USS,
Manafest and Peter Katz (Can); Gary Nock (UK); White+ (China); Tara Priya (USA); 9 Maps
(Hong Kong); Nidji and Aftermiles (Indo); Early Rise (Israel) and Lab the Rat (Mal). There
were also performances from eleven Singaporean independent artists and bands such as SIXX,
Inch Chua and The Great Spy Experiment. For full list see over.

20. ARTISTS
MATTER

21. BROADCAST LIVE ON YOUTUBE OVER THREE NIGHTS
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23. With 23 Media Partners and 60 Association/
Industry Partners, the event generated over
US$ 3,500,000
in global media value
（Source: Fulford PR)

24. OUR SPONSORS AND PARTNERS

25. “New business opportunities in entertainment, an outstanding
events line up; all tied together with an unbelievable amount of
energy! Singapore is truly pleased to have hosted Digital and
Music Matters.”
Kah Peng Aw
Chief Executive of the Singapore Tourism Board
ALLTHATMATTERS.ASIA

26. “This event has been hugely successful for YouTube and I would like to thank all of you on behalf of Google “It was an incredible week, and super cool that we were able to reconnect. The energy at the conference was
for your professionalism and dedication making our collaboration a success not only for the conference but tremendous. Thank you to everyone on your side that contributed to making the event a success.”
also with the live streaming of the festival. We look forward to partner again with you guys next year!”
Adam Smith, Head of APAC YouTube
Anthony Zameczkowski, YouTube APAC
“I thought the event was a smashing success. You have been able to inject fun and showmanship and a cheeky
“I would like to thank you for giving our boys, BTOB an opportunity to perform. It has widened sense of humor into the event. This separates it from so many of the other conferences.”
their view and became an opportunity to set a new goal for them; we truly appreciate it.”
Nicholas Wodtke, Disney
Yeonsoo Lee, Cube Entertainment, Korea
“A high calibre of attendee and increased attendance. My thanks to you all for your support and
“I'm already looking forward to 2013!!”
making Movideo feel part of the family!”
Sami Valkonen, Google
Tony McGinn, Movideo
“A thank you note to everyone on the Branded team for another successful Music Matters event. “What an incredible event you organized - for an ecosystem partner like us it was the right mix of
I’m particularly excited to be able to catch up with a lot of old friends as well as making new networking, thought leadership and socializing.”
ones in Singapore.”
Tim Synan, Brightcove
Catherine Leung, Baidu
“A great event, an amazing team, a fantastic program in a brilliant location, who
“It was great of you to give us the opportunity to be a part of your event.” could ask for more??”
Andrew Hipsley, McDonald’s Ted Cohen, Tag Strategic
“… the event was a great success - congratulations on that.” “…a valuable opportunity for the MPA and the film industry and we grapple with going more
Ken Parks, Spotify digital.”
Mike Ellis, Motion Picture Association
“I really enjoyed myself and found the whole thing very stimulating.”
Tod Machover, MIT Media “What a BRILLIANT! Conference. Great time and so much great new
business!”
Vince Bannon, Getty Images
“It was a magical time. It was fantastic!”
FEEDBACK
Bob Lefsetz “Thanks for everything, you are amazing, incredible team of people around you,
everyone of them”
“We had a marvellous time.” Denzyl Feigelson, CEO Buzzdeck
MATTERS
Kate Miller Heidke
Artist

27. TWITTER
MATTERS

28. Plus…
• India’s biggest music gathering (3rd year)
• Focus on Indian import/export opportunities
• Mumbai, November 16/17 2011
• 800+ Delegates from around the world
www.allthatmatters.asia
© Branded Limited

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ALLTHATMATTERS.ASIA

30. Branded Limited
• Branded owns Music Matters
• Branded markets & produces events by with and for the Asian media & entertainment industry
• In 2001 Jasper Donat and Michael Denmark co-founded Branded, a leading Asian media & entertainment event marketing
agency, partnering brands with a number of the world’s leading entertainment attractions including Walking With
Dinosaurs, the Rolling Stones, Jason Mraz, Coco Lee, Black Eyed Peas, House of Dancing Water, Jamie Cullum,
We Will Rock You, James Blunt, ARTHK, Chicago the Musical, Cirque du Soleil and even Barney the Dinosaur
• Branded also specialise in the new technology and media B2B space working with clients such as CASBAA & Haymarket
Publishing
• Branded was voted Top 10 Event Marketing Agency in Marketing Magazine
• Contact us:
Programme Enquiries: kelly.yau@branded.asia
Sponsorship & Partnership Enquiries: douglas@branded.asia
Production Enquiries: natalie@branded.asia
Band Applications (Festival): sammy@branded.asia