www.jasonyana.com The visual impressions made by our building materials and building products are paramount. Here is how to use visuals such as images and videos to influence building material customers to like our products, to trust our companies and buy our products
21. THE 4 MAINVISUALTOOLS
1. Images of Products
2. Images of Completed Projects
3. Technical Illustrations
4. Videos
22. IMAGES OF PRODUCTS
McDonald’s knows the power of first impressions - images of
their products in their marketing are carefully and
intentionally presented
23. IMAGES OF SEEN PRODUCTS
Use professional photography and 3d rendering to do the
same with your products
24. IMAGES OF UNSEEN PRODUCTS
Just because your product won’t be seen when the project is
finished doesn’t mean it should not be presented beautifully.
29. TECHNICAL ILLUSTRATIONS
When you make your details clear, refined, informative and
beautiful - you inspire confidence. When someone uses your
products, they are putting their reputation on the line. If
you shy away from showing suggested details, or worse, if
you don’t make them clear and accurate - you are at a
serious disadvantage.
35. 0º F
Outside Inside
70º F
Dewpoint
(50% RH,70º F)
Location of
condensation
and Frost
Interior sheathing
Exterior
sheathing
Just because you
are talking about
boring dew
points does not
mean you have to
make a boring
visual
36. Hey, your customers have a
tough job, if you create beautiful
details like this for them, won’t
they trust you? Won’t they trust
that your products will work
well?
Did we just turn our boring
technical details into a world-
class customer service asset? And
wait, did we just turn a detail
into a marketing and sales too?
37. Let’s talk about the power of video to do all
these things better
38. MY SECRET WEAPON
Let me introduce you to my wife,
Lizzy. She is my secret weapon.
She has a beautiful mind. She is a
true rainmaker with very little
patience for BS. She won’t sit and
watch a boring, overly technical
marketing video.
39. THE WIFETEST
When I put a two minute building
material sales video in front of her
and if she watches the whole thing
without giving me “the look” and if
she gets what the video is
demonstrating, we have success!
40. EXAMPLE OF A SHORT BUILDING
MATERIAL MARKETINGVIDEO