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Corporate Communication Challenge Ngo Uses Of Social Media

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Jason Liew 廖颂成
Jason Liew 廖颂成

NGOs in Asia and their utilization of Social Media and how this is different with respect to uses by corporations. Cases from Singapore and India.

Technology
1 of 19
Project #6: NGO Uses of Social Media and Examples Done by: Marion Ledi Regina Thia Yuma Ogawa Katherine Kee Bryant Shen Shaun Kang Jason Liew How can social media be applied in an NGO setting? Are there successful case studies, especially in Asia?
Uses of Social Media Question 1: How is the NGO challenge different than corporate uses of social media?
Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Question 2: What are some of the best/worst practices of social media?
Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Question 2: What are some of the best/worst practices of social media? * study by  the University of Massachusetts Dartmouth Center for Marketing Research (June 2009) 
Worst Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Question 2: What are some of the best/worst practices of social media?
Singapore: How Social Media Helps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Question 3: Are there case studies, especially in Singapore but also around Asia, of successful NGO uses of social media?
Singapore: How Social Media Helps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Question 3: Are there case studies, especially in Singapore but also around Asia, of successful NGO uses of social media?
India: Pratham Books by Pratham ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Question 3: Are there case studies, especially in Singapore but also around Asia, of successful NGO uses of social media?
India: Pratham Books by Pratham ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Question 3: Are there case studies, especially in Singapore but also around Asia, of successful NGO uses of social media?
List of General Social Media Metrics Pageviews , Unique visitors , Members , Posts (ideas/threads) , Number of groups (networks/forums), Comments & Trackbacks , Tags, Ratings , Rankings , Time spent on site, Contributors , Active contributors , Word count, Referrals , Completed profiles, Connections (between members) , Ratios: Member to contributor ; Posts to comments ; Completed profiles to posts , Periods: By day, week, month, year, Frequency : of visits, posts, comments
Suggested Measures of Social Media Success for NGOs ,[object Object],[object Object],[object Object],Question 4: How might success be measured in the NGO context?
Suggested Measures of Social Media Success for NGOs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Question 4: How might success be measured in the NGO context?
Suggested Measures of Social Media Success for NGOs ,[object Object],[object Object],[object Object],Question 4: How might success be measured in the NGO context?
Conclusion Social Media can not only be applied to businesses, it can also be applied to NGOs which have completely different objectives from corporations. Some fare better than others depending on the context of usage. It is also important to note that although there are examples of NGOs in Asia which have utilized Social Media to their advantage, there are also some who have failed to exercise the proper practices and thus have not been able to reap the benefits
Bibliography ,[object Object],[object Object],[object Object],[object Object]
Bibliography ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bibliography ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bibliography ,[object Object],[object Object],[object Object],[object Object],[object Object]
Bibliography ,[object Object],[object Object],[object Object]

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Corporate Communication Challenge Ngo Uses Of Social Media

  • 1. Project #6: NGO Uses of Social Media and Examples Done by: Marion Ledi Regina Thia Yuma Ogawa Katherine Kee Bryant Shen Shaun Kang Jason Liew How can social media be applied in an NGO setting? Are there successful case studies, especially in Asia?
  • 2. Uses of Social Media Question 1: How is the NGO challenge different than corporate uses of social media?
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. List of General Social Media Metrics Pageviews , Unique visitors , Members , Posts (ideas/threads) , Number of groups (networks/forums), Comments & Trackbacks , Tags, Ratings , Rankings , Time spent on site, Contributors , Active contributors , Word count, Referrals , Completed profiles, Connections (between members) , Ratios: Member to contributor ; Posts to comments ; Completed profiles to posts , Periods: By day, week, month, year, Frequency : of visits, posts, comments
  • 11.
  • 12.
  • 13.
  • 14. Conclusion Social Media can not only be applied to businesses, it can also be applied to NGOs which have completely different objectives from corporations. Some fare better than others depending on the context of usage. It is also important to note that although there are examples of NGOs in Asia which have utilized Social Media to their advantage, there are also some who have failed to exercise the proper practices and thus have not been able to reap the benefits
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.