Starting public affairs efforts with the idea of sharing content first is vital to effective storytelling. At 5th Fleet, our approach was to drive the sharing through the outcome by pushing everyone to share from the start of the planning process.

1. U.S. Naval Forces Central Warfighting First, Operate Forward, Be Ready
1
NAVCENT Public Affairs
ShareFirst 2013
Commander Jason Salata, USN
Public Affairs Officer
U.S. Naval Forces Central Command
U.S. 5th Fleet
Combined Maritime Forces

2. Do you
Support
Sharing
First?
1. Organization - What stands in your way of sharing first?
2. Training – Do you train to share first?
3. Task - Do you task to share first?
4. Guidance - Are people leaving for an assignment with the
proper guidance to share first?
Okay, so who do I share
with first?
My organization did not stack up well when I asked these questions

3. The
Different
Sharing
Clouds
The Cloud
Where is your head at with respect to sharing?
The Boss
The Public Affairs Officer
The Sailors

4. The Story
The Image
Lenswork
The Words
Headwork
The Video
Lenswork
Priority …
Storytelling
1. The Internet
(YouTube)
2. Prime Cuts
(Navy Media
Content Services,
DIMOC, DVIDS)
Then …
- A Package
- Local Archive for
future projects
Priority …
Headquarters
Storytelling
1. The Internet
(Flickr)
2. Navy.mil
3. DIMOC, DIVDS
Then …
- Local Archive for
future projects
Priority …
Storytelling
1. A Cutline
2. A Tweet
3. A Facebook Post
Then …
- A Press Release
- A Blog
Editorial Arc
5th Fleet
Storytelling
The Foundation of 5th Fleet Storytelling
Is SHARED Visual Volume moving
Down several pipes
The World is Visual –
That is where
Our Storytelling starts.