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Q School: Social Media

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Q School: Social Media

  1. 1. Q-school
  2. 2. Social Media for Business <ul><li>What is Social Media? </li></ul><ul><li>Using Social Media </li></ul><ul><li>Connecting with Customers </li></ul><ul><li>Bringing It All Together </li></ul><ul><li>Q & A </li></ul>
  3. 3. What is Social Media?
  4. 4. Funny Comic
  5. 5. Social Media <ul><li>Social media is content created by people and distributed via the Internet using tools like social networks, micro-blogs, social news services, wikis, and video and photo sharing sites. </li></ul>
  6. 6. Types of Social Media <ul><li>Blogs </li></ul><ul><li>Directories </li></ul><ul><li>Discussion Groups </li></ul><ul><li>Events </li></ul><ul><li>Forums </li></ul><ul><li>Micro-Blogging </li></ul><ul><li>Photo Sharing </li></ul><ul><li>Social Networks </li></ul><ul><li>Social News </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>Video Sharing </li></ul><ul><li>Wikis </li></ul>
  7. 7. Popular Social Media <ul><li>Social Networks - Facebook, MySpace </li></ul><ul><li>Micro-Blogging - Twitter, Plurk </li></ul><ul><li>Blogs - Blogger, WordPress </li></ul><ul><li>Video Sharing - YouTube, Vimeo </li></ul><ul><li>Photo Sharing - Flickr, Photobucket </li></ul><ul><li>Wikis – Wikipedia </li></ul><ul><li>Social News - Digg, Reddit </li></ul><ul><li>Social Bookmarking - Delicious, StumbleUpon </li></ul><ul><li>Directories - Google Local </li></ul><ul><li>Events - Eventful, Meetup.com </li></ul><ul><li>Old School - Forums, Discussion Groups </li></ul>
  8. 8. Social Network <ul><li>A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web-based and provide a variety of ways for users to interact. </li></ul>
  9. 9. Social Brand <ul><li>Your social brand is the collective online response to your business or organization. </li></ul>
  10. 10. Top 25 Social Networks
  11. 11. Are You Social? <ul><li>LinkedIn - Work </li></ul><ul><li>Facebook - The bar after work </li></ul><ul><li>Twitter - The water cooler </li></ul><ul><li>MySpace - The bar after midnight </li></ul><ul><li>Source: @KarlBimshas </li></ul>
  12. 12. Google Trend
  13. 13. Social Facts <ul><li>1.5 billion people worldwide use the Internet </li></ul><ul><li>Social networking and blogs now more popular than email </li></ul><ul><li>Visited by 67% of the global online population </li></ul><ul><li>49% of Americans have a Twitter, MySpace or Facebook account </li></ul><ul><li>48% of adults have either a MySpace or Facebook page </li></ul><ul><li>16% of adults update their pages daily </li></ul>
  14. 14. Social Media Use
  15. 15. Why Use Social Media <ul><li>Commitment of Leadership </li></ul><ul><li>Build Loyalty </li></ul><ul><li>Connect with Customers </li></ul><ul><li>Improve Image </li></ul><ul><li>“ Halo” Effect </li></ul><ul><li>Enhance Customer Service </li></ul><ul><li>Grow Business </li></ul><ul><li>Increase Accessibility </li></ul><ul><li>Get Ahead of the Curve </li></ul><ul><li>Beat Your Competition to the Punch </li></ul>
  16. 16. Facebook
  17. 17. Facebook <ul><li>“ Facebook helps you connect and share with the people in your life” </li></ul><ul><li>More than 200 million active users </li></ul><ul><li>More than 100 million users log on daily </li></ul><ul><li>600,000 new users each day </li></ul><ul><li>More than 2/3 of users are outside of college </li></ul><ul><li>Used in more than 35 different languages and 170 countries and territories </li></ul><ul><li>Growth is 228% in the US now 65 million users </li></ul><ul><li>Fastest growing segment is 35 years and older </li></ul>
  18. 18. Why Use Facebook? <ul><li>Communicate with customers, contacts, peers </li></ul><ul><li>Build relationships </li></ul><ul><li>Marketing </li></ul><ul><li>Promote events </li></ul><ul><li>Raise visibility </li></ul><ul><li>Develop your brand </li></ul><ul><li>Your competition is there </li></ul><ul><li>Low cost, high return on investment </li></ul>
  19. 19. Google Trend
  20. 20. Young at Heart <ul><li>The number of Americans over 35, 45, and 55 on Facebook is growing fast </li></ul><ul><li>In the last 60 days alone, the number of people over 35 has nearly doubled </li></ul><ul><li>Developers and marketers may want to think about how to serve this group of new users </li></ul><ul><li>Source - Inside Facebook, March 2009 </li></ul>
  21. 21. Your Father’s Social Network <ul><li>Women over 55 remain the fastest growing group with nearly 1.5 million new users monthly </li></ul><ul><li>There are now even slightly more members between the ages of 45 and 65 than there are 13-to 17-year-olds </li></ul><ul><li>The biggest growth in terms of absolute new users over the last six month came amongst users 35-44 </li></ul><ul><li>Source: Wired </li></ul>
  22. 22. Facebook growth
  23. 23. Facebook Page vs. Group <ul><li>Represent a real public figure, artist, brand or organization </li></ul><ul><li>Maintain Facebook look </li></ul><ul><li>Page actions appear to come from the Page </li></ul><ul><li>Less restrictive </li></ul><ul><li>Applications and rich media </li></ul><ul><li>Messages appear as &quot;Updates&quot; section of fans' inboxes </li></ul><ul><li>Groups can be created by any user and about any topic </li></ul><ul><li>Have different layout </li></ul><ul><li>Group actions come from you as individual </li></ul><ul><li>Selective access </li></ul><ul><li>Applications can't be added to groups </li></ul><ul><li>Messages to group members that appear in inboxes </li></ul>
  24. 24. Facebook: Page
  25. 25. Facebook Page Pros <ul><li>SEO - Find your page outside of Facebook </li></ul><ul><li>Applications (i.e. - Events, Discussion Boards, Photos, Videos, Notes/RSS, Twitter, Polls, etc.) </li></ul><ul><li>Fan pages stand out </li></ul><ul><li>Expanding functionality - Status, events </li></ul><ul><li>Build a following (i.e. - Fans of fans) </li></ul><ul><li>Share your company information </li></ul><ul><li>Strengthen your brand </li></ul><ul><li>Communicate in a personal way </li></ul><ul><li>Measure traffic </li></ul>
  26. 26. Facebook Page Cons <ul><li>Messages go out as an update, not e-mail </li></ul><ul><li>Little activity goes into the profile news feeds </li></ul><ul><li>People will have to know in the business name when searching </li></ul>
  27. 27. Facebook Group Pros <ul><li>Messages appear in inbox </li></ul><ul><li>Gain more exposure than a Facebook Page </li></ul><ul><li>Promote a cause </li></ul><ul><li>Create awareness </li></ul><ul><li>Create better “stickiness” </li></ul><ul><li>Start a group around any topic </li></ul><ul><li>Open, Closed, and Secret groups </li></ul><ul><li>Searchable by keywords. </li></ul><ul><li>Actions come from you as an individual </li></ul>
  28. 28. Facebook Group Cons <ul><li>No applications </li></ul><ul><li>Minimal customization </li></ul><ul><li>Does not share as much information with friends of the group as fan pages </li></ul>
  29. 29. Facebook Stories: Muskegon Lumberjacks
  30. 30. Facebook Group: Amnesty International
  31. 31. Facebook Group or Page? <ul><li>Messaging - Group </li></ul><ul><li>Everything Else - Page </li></ul>
  32. 32. Twitter
  33. 33. Twitter <ul><li>“ What are you doing?” </li></ul><ul><li>More than 10 million active users </li></ul><ul><li>Twitter use up 1382% to 7 million US users </li></ul><ul><li>Up 77% from February to March alone </li></ul><ul><li>735,000 access through mobile phones monthly </li></ul><ul><li>Majority visit Twitter while at work </li></ul><ul><li>Educated, slightly more female than male audience </li></ul><ul><li>Fastest growing segment is 35 years and older </li></ul>
  34. 34. Twitter Muskegon CVB
  35. 35. Why Use Twitter? <ul><li>It’s Informative </li></ul><ul><li>Simple </li></ul><ul><li>Quick </li></ul><ul><li>Immediate Feedback </li></ul><ul><li>Expert Opinions </li></ul><ul><li>Resource </li></ul><ul><li>Expand Audience </li></ul>
  36. 36. Top Entrepreneurs Twitter Users
  37. 37. What to Tweet <ul><li>Company news </li></ul><ul><li>Personal information </li></ul><ul><li>Press releases </li></ul><ul><li>Breaking news </li></ul><ul><li>Expert insight </li></ul><ul><li>Events </li></ul><ul><li>Raise money </li></ul><ul><li>Sales and specials </li></ul><ul><li>Run a contest </li></ul><ul><li>Advertise a job </li></ul><ul><li>Answer a customer service question </li></ul><ul><li>Recommendations </li></ul><ul><li>Link to videos, blog posts, etc. </li></ul><ul><li>Reply to others </li></ul><ul><li>Live Tweet </li></ul><ul><li>Retweet </li></ul><ul><li>Participate in #FollowFriday or #MusicMonday </li></ul>
  38. 38. How to Tweet <ul><li>Keep it short and sweet </li></ul><ul><li>140 characters or less </li></ul><ul><li>Be interesting </li></ul><ul><li>Find people </li></ul><ul><li>Customize your page </li></ul><ul><li>Join a conversation </li></ul><ul><li>Identify a problem </li></ul><ul><li>Solicit feedback </li></ul><ul><li>Building a following </li></ul><ul><li>Drive traffic to your Web site </li></ul>
  39. 39. Twitter Syntax <ul><li>Tweet - Text-based posts of up to 140 characters in length displayed on user's profile page </li></ul><ul><li>Reply - @username + message </li></ul><ul><li>Direct Message - D username + message </li></ul><ul><li>Hashtag - #tags </li></ul><ul><li>Retweet - RT @username + message </li></ul>
  40. 40. Twitter Stories: Pete Hoekstra
  41. 41. Twitter Apps <ul><li>TweetDeck </li></ul><ul><li>Twellow </li></ul><ul><li>TinyURL </li></ul><ul><li>Twitter SMS </li></ul><ul><li>Tweetie (iPhone) </li></ul><ul><li>Twitterrific (iPhone) </li></ul><ul><li>TwitterBerry (Blackberry) </li></ul>
  42. 42. Twitter Stories: Muskegon
  43. 43. LinkedIn
  44. 44. LinkedIn <ul><li>“ Professionals use LinkedIn to exchange information, ideas and opportunities” </li></ul><ul><li>Traffic is up in the recession </li></ul><ul><li>36 million members </li></ul><ul><li>Adding members at a rate of about one member per second </li></ul><ul><li>Up from 3.6 million unique monthly visitors a year ago to 7.7 million US Users </li></ul>
  45. 45. LinkedIn: Dynamic Conveyor
  46. 46. Why Use LinkedIn? <ul><li>Networking </li></ul><ul><li>Recommendations </li></ul><ul><li>Quick Lookup </li></ul><ul><li>Q&A </li></ul><ul><li>Introductions </li></ul><ul><li>Background checks </li></ul><ul><li>Check out the competition </li></ul>
  47. 47. How to Link In <ul><li>Facebook for business </li></ul><ul><li>Make and ask for Recommendations </li></ul><ul><li>Update you company profile </li></ul><ul><li>Make connections </li></ul><ul><li>Post a job </li></ul><ul><li>Find a job </li></ul><ul><li>Join a Group </li></ul><ul><li>Answer questions </li></ul><ul><li>Try Applications </li></ul><ul><li>Pay to play $24.95-$499.95 monthly! </li></ul>
  48. 48. Using Social Media
  49. 49. Social Media v. Traditional Media (The Shift in How We Communicate) <ul><li>Reach </li></ul><ul><li>Both traditional and social media technologies provide scale and enable anyone to reach a global audience </li></ul>
  50. 50. Social Media v. Traditional Media (The Shift in How We Communicate) <ul><li>Accessibility </li></ul><ul><li>The means of production for traditional media are typically owned privately or by government; social media tools are generally available to anyone at little or no cost. With mobile devices access is becoming nearly instantaneous </li></ul>
  51. 51. Social Media v. Traditional Media (The Shift in How We Communicate) <ul><li>Usability </li></ul><ul><li>Traditional media production typically requires specialized skills and training. Most social media does not, or in some cases reinvents skills, so anyone can operate the means of production </li></ul>
  52. 52. Social Media v. Traditional Media (The Shift in How We Communicate) <ul><li>Recency </li></ul><ul><li>The time lag between communications produced by traditional media can be long compared to social media which is capable of virtually instantaneous responses; only the participants determine any delay in response </li></ul>
  53. 53. Social Media v. Traditional Media (The Shift in How We Communicate) <ul><li>Permanence </li></ul><ul><li>Traditional media once created cannot be altered whereas social media can be altered almost instantaneously by comments or editing </li></ul>
  54. 54. Significant Time Commitment to Social Media Marketing
  55. 55. Social Media Tools <ul><li>Social Networks </li></ul><ul><li>Blogs </li></ul><ul><li>Micro-Blogging </li></ul><ul><li>Video Sharing </li></ul><ul><li>Photo Sharing </li></ul><ul><li>Wikis </li></ul><ul><li>Social News </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>Directories </li></ul><ul><li>Events </li></ul><ul><li>Forums </li></ul><ul><li>Discussion Groups </li></ul>
  56. 56. The Conversation
  57. 57. Utilizing Social Media Tools to Promote Your Business <ul><li>Traditional marketing principals apply </li></ul><ul><li>Start a following around your cause </li></ul><ul><li>Know your audience / be a consumer </li></ul><ul><li>Utilize the diversity of tools available </li></ul>
  58. 58. Commonly used social media tools
  59. 59. Content is Key <ul><li>Social Content </li></ul><ul><li>These are sites where users create and manage the content from photos to videos, information on a topic, and everything in between </li></ul><ul><li>Think Flickr, YouTube, and wikis to name a few </li></ul>
  60. 60. Content is Key <ul><li>Give your audience something to talk about </li></ul><ul><li>Nothing works better than word of mouth—one friend telling another, &quot;Hey look at this!” </li></ul><ul><li>Save time </li></ul><ul><li>Be on message </li></ul><ul><li>Repurpose content. </li></ul>
  61. 61. Video Content for Social Networking (Case Study)
  62. 62. Will it Blend? <ul><li>Blend-Tec </li></ul><ul><li>Since the video series debuted on YouTube, retail sales of the company's blenders have grown fivefold, to an estimated $10 million, up from $2 million in 2006. The original run of five videos cost only $50 to produce and has been viewed more than 35 million times on YouTube. </li></ul>
  63. 63. Online Video Tips <ul><li>Submit your video to YouTube </li></ul><ul><li>Statistics show that on average, a YouTube video will get 4 times as </li></ul><ul><li>many views than a video on it’s </li></ul><ul><li>nearest competitor </li></ul>
  64. 64. Online Video Tips <ul><li>Create short, content-rich videos </li></ul><ul><li>According to a TubeMogul study, most online video viewers do not watch for longer than 1 minute. </li></ul>
  65. 65. Online Video Tips <ul><li>Name your video correctly </li></ul><ul><li>Name your video based on the search you expect people to type in when looking for the information in your video. </li></ul>
  66. 66. Online Video Tips <ul><li>Send your viewers to your website </li></ul><ul><li>You can generate tons of online video traffic to your website using video. Make sure to mention your Web site </li></ul>
  67. 67. The Future of Social Media Tools <ul><li>New tools will continue to be developed at a rapid rate </li></ul><ul><li>New uses for existing tools are being discovered every day </li></ul><ul><li>Do not be afraid to try new distribution channels </li></ul>
  68. 68. Who Else is Doing This? <ul><li>“… the recent terrorist attacks in India and the speed of critical information reported on the incident through Twitter [is] a potential networking power that could also be used to strengthen national security. “ </li></ul><ul><li>Source: National Defense University </li></ul>
  69. 69. Who Else is Doing This? <ul><li>“ The CDC and the U.S. Department of Health and Human Services are working together to provide consumers and partners with social media tools that access information about the ongoing 2009 H1N1 Flu outbreak.” </li></ul><ul><li>Source: www.pandemicFlu.gov </li></ul>
  70. 70. Twitter Stories: CDC
  71. 71. Connecting with Customers
  72. 72. Proactive Customer Service with Jeremy Cyr Production Director Qonverge
  73. 73. Comcast Has A Problem…
  74. 74. Comcast Customer Service Sucks.
  75. 75. How bad does it suck? <ul><li>In 2007, Comcast had the worst customer satisfaction rating of any company or government agency in the country, including the Internal Revenue Service . </li></ul><ul><li>Source ACSI </li></ul>
  76. 76. How bad does it suck? <ul><li>Comcast’s Customer Satisfaction Rate: </li></ul><ul><li>30% </li></ul><ul><li>(2007) </li></ul>
  77. 77. What Did Comcast Do? <ul><li>Hired Frank Eliason in 2007 </li></ul><ul><li>Searched the Internet for Disgruntled Bloggers </li></ul><ul><li>Proactively Engaged those Users </li></ul><ul><li>Can I Help? </li></ul>
  78. 78. An Amazing Result <ul><li>Reaching out changed the tone immediately </li></ul><ul><li>Customers were satisfied </li></ul><ul><li>Customers were excited </li></ul><ul><li>Customers spread the word </li></ul>
  79. 79. Comcast Expands Their Efforts <ul><li>Targets Blogs, Forums, Social Networks </li></ul><ul><li>Increased team to 7 members (Comcast Customer Connect, C-Cubed) </li></ul><ul><li>Established a Twitter account (@comcastcares) and later a twitter team </li></ul>
  80. 80. Examples
  81. 81. Examples
  82. 82. The Result
  83. 83. Customer Service is Changing <ul><li>Sometimes it’s Bottom Up (Company Seeks Customer) </li></ul><ul><li>The request and the result may be public </li></ul><ul><li>Benefits and pitfalls of good and bad customer service are amplified. </li></ul>
  84. 84. Customer Service is the New Marketing <ul><li>The transparency and reach provide a new marketing opportunity </li></ul><ul><li>Create fans of your customers </li></ul><ul><li>Let your customers evangelize your brand for you </li></ul>
  85. 85. Video – Lane Becker Get Satisfaction
  86. 86. In Summary <ul><li>Customer Interactions have fundamentally changed </li></ul><ul><li>Forced transparency means customers are in control </li></ul><ul><li>Business now have the power to proactively respond </li></ul><ul><li>Good customer service is a powerful marketing tool. </li></ul>
  87. 87. Many Traditional Rules Apply <ul><li>Relationships over Transactions </li></ul><ul><li>Personal over Standard </li></ul><ul><li>People value honesty and transparency </li></ul><ul><li>Reps must be empowered to solve the problem </li></ul><ul><li>People want to interface with people, not workflows </li></ul>
  88. 88. Proactive Customer Service in Social Media—the steps <ul><li>Monitor your Brand </li></ul><ul><li>Listen First </li></ul><ul><li>Participate </li></ul><ul><li>Be Proactive </li></ul><ul><li>Reach Out </li></ul>
  89. 89. Proactive Customer Service in Social Media—the steps <ul><li>Provide valuable tools / information </li></ul><ul><li>Continue Listening </li></ul><ul><li>Learn from Feedback </li></ul><ul><li>Love Negative Feedback </li></ul><ul><li>Grow </li></ul>
  90. 90. Monitoring Your Brand—The Tools <ul><li>Legacy Search / Notifications </li></ul><ul><li>Works well for small companies </li></ul><ul><li>Easy, no software to install </li></ul><ul><li>http://search.twitter.com </li></ul>
  91. 91. Monitoring Your Brand—The Tools <ul><li>Tracking with SMS </li></ul><ul><li>Setup SMS in Twitter </li></ul><ul><li>Text “Track YourKEYWORD” to 40404 </li></ul><ul><li>You’ll receive a text whenever the term is mentioned </li></ul><ul><li>Don’t use with highly popular terms </li></ul><ul><li>http://www.lagesse.org/twitter-and-track/ for more info </li></ul>
  92. 92. Monitoring Your Brand—The Tools <ul><li>TweetDeck </li></ul><ul><li>tweetdeck.com </li></ul><ul><li>Powerful Tool </li></ul><ul><li>PC / Mac / Linux </li></ul><ul><li>Real Time monitoring of search terms </li></ul><ul><li>Group Users </li></ul><ul><li>Carry on conversations easily </li></ul>
  93. 93. Monitoring Your Brand—The Tools
  94. 94. Monitoring Your Brand—The Tools <ul><li>TweetGrid </li></ul><ul><li>Tweetgrid.com </li></ul><ul><li>Web Based </li></ul><ul><li>Simple </li></ul><ul><li>Real Time monitoring of search terms </li></ul>
  95. 95. Monitoring Your Brand—The Tools
  96. 96. Monitoring Your Brand—The Tools <ul><li>Pay Service </li></ul><ul><li>Web Based </li></ul><ul><li>Very Powerful </li></ul><ul><li>Strong set of notification tools </li></ul><ul><li>Ideal for power users </li></ul>
  97. 97. Monitoring Your Brand—The Tools <ul><li>easytweets.com </li></ul>
  98. 98. Monitoring Your Brand—The Tools <ul><li>tweetscan .com </li></ul><ul><li>Web Based </li></ul><ul><li>Saved Searches </li></ul><ul><li>Email Notifications </li></ul><ul><li>$20 per year </li></ul>
  99. 99. Monitoring Your Brand—The Tools <ul><li>twitscoop .com </li></ul><ul><li>Trend Monitoring </li></ul><ul><li>Visual </li></ul><ul><li>Tag Cloud </li></ul><ul><li>Free </li></ul><ul><li>Web Based </li></ul>
  100. 100. Secrets to Success <ul><li>Stick With It </li></ul><ul><li>Engage Often </li></ul><ul><li>Produce Results </li></ul>
  101. 101. Secrets to Success <ul><li>Personalize the Voice </li></ul><ul><li>Give the profile a Name, Face, Personality (real) </li></ul><ul><li>Include Personal Trivia </li></ul><ul><li>Use a real profile picture </li></ul><ul><li>Use separate accounts for each rep </li></ul>
  102. 102. Bringing It All Together
  103. 103. Personal or Professional? <ul><li>Lines between business and personal have become blurred </li></ul><ul><li>You can reveal as much or as little about yourself as you wish </li></ul><ul><li>Allows you to personalize your brand </li></ul><ul><li>The reality is your social brand is both personal AND professional </li></ul>
  104. 104. It’s Always On <ul><li>Computer </li></ul><ul><li>Smartphone </li></ul><ul><li>SMS </li></ul><ul><li>Video camera </li></ul><ul><li>Digital camera </li></ul><ul><li>Mobile social networking is up 156% in the US and 249% in the UK </li></ul>
  105. 105. Social Media Tips <ul><li>Have a policy </li></ul><ul><li>Be genuine </li></ul><ul><li>Ignore the clutter </li></ul><ul><li>Master your domain </li></ul><ul><li>Join the conversation </li></ul><ul><li>Personalize </li></ul><ul><li>Tinker away </li></ul><ul><li>Stay active </li></ul><ul><li>Drive traffic </li></ul><ul><li>Get mobile </li></ul><ul><li>Inside scoop </li></ul><ul><li>Don’t sell </li></ul><ul><li>Polished presentation vs. home grown </li></ul>
  106. 106. It’s Part of the Mix <ul><li>Doesn't take that much time </li></ul><ul><li>Part of your day </li></ul><ul><li>Make social media part of your plan </li></ul><ul><li>Appoint a “social evangelist” </li></ul><ul><li>Activity is key </li></ul><ul><li>Not that hard </li></ul><ul><li>It’s fun! </li></ul>
  107. 107. Social Media for Business <ul><li>What is Social Media? </li></ul><ul><li>Using Social Media </li></ul><ul><li>Connecting with Customers </li></ul><ul><li>Bringing It All Together </li></ul><ul><li>Q & A </li></ul>
  108. 108. Thank You <ul><li>Questions </li></ul><ul><li>Answers </li></ul><ul><li>Visit www.qonverge.com </li></ul>

Hinweis der Redaktion

  • Best definition of &apos;old media&apos; by &amp;quot;they&apos;re the guys who can&apos;t separate content from distribution
  • To recap social media can take many different forms. New tools are developed every day. All of these are considered social media tools. Share basic principles that can apply to all the mediums
  • In February of 2009, 100 surveyed companies reported 51% of the companies had video on their home page, 79% had video on their site, and 21% didn’t use any video on their Web site. 65% of the 100 surveyed companies have placed their Web videos 1 click away from the home page. 44% use online video in an advanced manner: contextual integration of videos, variety of video players, call-to-action tied to the video. 58% offer a full-fledged “video center” comparable to a corporate TV channel. 51% give access to such video center directly from their home page (one click away). 77% use Flash video
  • Create short, content-rich videos According to a TubeMogul study, most online video viewers do not watch for longer than 1 minute. Approximately 10% of your viewers cut out after 10 seconds.
  • If your video is about losing weight quickly and you expect people to search for “quick weight loss”, name your video “Quick Weight Loss Secrets”.
  • You can include a screenshot at the beginning and end of your video telling your viewers to visit your website. The best way is to put your website name in your “About This Video” section. Viewers will then have a live link they can click on to go to your site so it is very easy for them.
  • Survey Audience How many of you use comcast? How many of you have had a negative experience with Comcast?
  • Describe Illustrations
  • Survey Audience
  • By their own measurement

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