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Jason Newport
Jason Newport

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Digital Extend School! Grants Impact! Through UGC! Content! Distribution Influencer! “Celeb”! Integration Early! Morning! Radio & ! THANKSGIVING PERFECT GIFT TV Celebrity Gift Guide HERALD SQUARE! EVERYWHERE #perfectgift TV UGC Shazamable! Parade Instagram! mstyle ! Council Social! Utility F&F! Hub Parade! Check-In! Rewards Parade! Pinning Parade! Companion! App Parade! Promoted! Trends Parade! Routes Mobile Local! Mobile Audio Millennial! Hub Macy’s! “Traditions! Tracks”! Channel Macy’s Curated! Holiday Movies! New & Old Everywhere to ! Herald Square! User Photos House! Decorating! Contest Video Macy’s Parade! Bonus Content:! “Making of! the Balloons” FRIENDS & FAMILY Promoted! Account Parade Follower! Engagement WEEK Digital AMNET !"#$%&!'(%!& F&F! Hub Millennial! Hub UGC #believe “Share Your ! Traditions’ Videos Traditions’’ Bought Media Earned Media Owned Media “Traditions! Tracks”! Takeover Social! Utility Social! Specials! Locator Digital Perfect! Gift! Promoted! Trends AMNET Believe Mobile #everywhere mstyle Council Mobile! Circular mStyle Council! Podcast mStyle Council! Curated! Playlists UGC User! Generated ! gift guide guide! videos Celebrity ! Pinning TV In-Store Local! Mobile! Circular ! Hyperlocal! Mobile! Circular ! Discovery & ! Rewards SQUARE Video Yes, Virginia! Content! Distribution UGC Mobile One Week! Sale! Promoted! Trend AMNET In-App! Augmented! Specials! Locator TV Local! Mobile ! Hyperlocal! Mobile! Circular ! Discovery & ! Rewards In-App! Augmented! Specials! Locator Exclusive! Macy’s! Smash! Content Digital Performance! & Local! Heavy AMNET Millennial! Hub HSE ! “Windows”! Mobile! Sharing Photos of! Smash ! Video ! Shoot ! Green! Screen! Windows Sight &! Sound Leverage! Impulsivity! Through! Video Celebrity Gift Guide ONE DAY Takeover SALE !"#$%&!'(%!& Millennial Council !"#$%&!'(%!& Millennial Fan! Acquisition Early Morning CYBER MONDAY Trusted and ! Authentic! Last Minute! Gift Recos Audio Early ! Morning! Network! Radio! Video Millennial-! Centered Influencer Celebrity Gift Guide mstyle Council Last Minute! “Rescue” ! Messaging Promo! Sitelet Morning Celebrity Gift Guide Promo! Sitelet Local! Mobile! Circular “Rescue Me” Procrastinator Solution Smash! Parade! Livecast Smash! Holiday! Vignette UGC Holiday! Holiday Memories! Pinning In the Wild! Gift List! Spotting CGG! Talk Show! Integration Style Council! “What’s Hot”! Podcast LAST MINUTE GIFT SALE BRAND ECOSYSTEM BLACK FRIDAY - EOY PROMO SEQUENCE

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BRAND ECOSYSTEM CONTINUUM

  • 1. Digital Extend School! Grants Impact! Through UGC! Content! Distribution Influencer! “Celeb”! Integration Early! Morning! Radio & ! THANKSGIVING PERFECT GIFT TV Celebrity Gift Guide HERALD SQUARE! EVERYWHERE #perfectgift TV UGC Shazamable! Parade Instagram! mstyle ! Council Social! Utility F&F! Hub Parade! Check-In! Rewards Parade! Pinning Parade! Companion! App Parade! Promoted! Trends Parade! Routes Mobile Local! Mobile Audio Millennial! Hub Macy’s! “Traditions! Tracks”! Channel Macy’s Curated! Holiday Movies! New & Old Everywhere to ! Herald Square! User Photos House! Decorating! Contest Video Macy’s Parade! Bonus Content:! “Making of! the Balloons” FRIENDS & FAMILY Promoted! Account Parade Follower! Engagement WEEK Digital AMNET !"#$%&!'(%!& F&F! Hub Millennial! Hub UGC #believe “Share Your ! Traditions’ Videos Traditions’’ Bought Media Earned Media Owned Media “Traditions! Tracks”! Takeover Social! Utility Social! Specials! Locator Digital Perfect! Gift! Promoted! Trends AMNET Believe Mobile #everywhere mstyle Council Mobile! Circular mStyle Council! Podcast mStyle Council! Curated! Playlists UGC User! Generated ! gift guide guide! videos Celebrity ! Pinning TV In-Store Local! Mobile! Circular ! Hyperlocal! Mobile! Circular ! Discovery & ! Rewards SQUARE Video Yes, Virginia! Content! Distribution UGC Mobile One Week! Sale! Promoted! Trend AMNET In-App! Augmented! Specials! Locator TV Local! Mobile ! Hyperlocal! Mobile! Circular ! Discovery & ! Rewards In-App! Augmented! Specials! Locator Exclusive! Macy’s! Smash! Content Digital Performance! & Local! Heavy AMNET Millennial! Hub HSE ! “Windows”! Mobile! Sharing Photos of! Smash ! Video ! Shoot ! Green! Screen! Windows Sight &! Sound Leverage! Impulsivity! Through! Video Celebrity Gift Guide ONE DAY Takeover SALE !"#$%&!'(%!& Millennial Council !"#$%&!'(%!& Millennial Fan! Acquisition Early Morning CYBER MONDAY Trusted and ! Authentic! Last Minute! Gift Recos Audio Early ! Morning! Network! Radio! Video Millennial-! Centered Influencer Celebrity Gift Guide mstyle Council Last Minute! “Rescue” ! Messaging Promo! Sitelet Morning Celebrity Gift Guide Promo! Sitelet Local! Mobile! Circular “Rescue Me” Procrastinator Solution Smash! Parade! Livecast Smash! Holiday! Vignette UGC Holiday! Holiday Memories! Pinning In the Wild! Gift List! Spotting CGG! Talk Show! Integration Style Council! “What’s Hot”! Podcast LAST MINUTE GIFT SALE BRAND ECOSYSTEM BLACK FRIDAY - EOY PROMO SEQUENCE