This document provides a summary of a presentation given by Jason Mesut on the topics of truth and dare in the field of user experience (UX). Some of the key points made in the presentation include:
1) There is no single universal truth in UX and celebrating individual "rockstars" can weaken the field by promoting dogma over practical techniques.
2) Most UX work is done by practitioners who are not well-known, and some of the quietest people have valuable insights to share.
3) The UX field is at risk of "eating itself" as the term becomes diluted and salaries increase disproportionately for junior practitioners providing lower quality work.
Stamping out "pre
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Truth and Dare - Out of the echochamber into the fire
1. TRUTH AND DARE
OUT OF THE ECHO-CHAMBER - INTO THE FIRE
Jason Mesut - Head of User Experience, RMA
twitter: @jasonmesut
presentations: slideshare.net/jasonmesut
28. Senior Associate Leader Director
Practitioner Leading others Managing others
Mentoring others.
Euro IA helped
my career at LBi
29. Worked with around 200 UX
10 - Present
08 - 10
49
05 - 08
9
04 - 05
85
01 - 04
30
98 - 00
15 11 Oyster/
The Team
RMA
Flow
Yell
PA Framfab/
LBI
Applications
Comms
Digital agenc
y consultancy
User-Centred agency
Management Design
Online
consultancy consultancy
business
directory
30. I’ve done a lot of recruiting
Past 12 months
700+ 100+ 40
CVs and Interviews Hires
portfolios
31. past 12 months
Whole day / multi-
day conferences Evening events
6
MEX, UX People, UX London,
15+
London IA (3), UPA (4) Writing
Interactions, UX Lisbon, dConstruct workshops, UX Bookclub, IxDA
London, + more
I’ve been to a lot of UX
conferences and events
39. Truth No. 2
Personal truth
I am here to:
- help because I care
- learn from practitioners
- recruit real talent
40. Dare no. 1
I dare you...
Don’t tweet soundbites
from my talk
41. Truth No. 3
Social + human truth
Sometimes the
quietest people have
the best things to say
42. No Q&A, just Os
Opinions at the end,
and nothing else - just
try not to make it
personal
43. Dare no. 2a
I dare you to...
Critique my talk, and
share your opinions at
the end
44. Positive Negative
What you liked What you didn’t like
What you agree with What you disagreed with
Ideas, different What should have said
perspectives What you would say
Interesting Missing
45. Dare no. 2b
I dare you to...
Critique other talks you
have heard today, and will
hear tomorrow - share with
people you meet
53. “The majority of UX work is
being done (and done well) by
people you and I have never
heard of.”
Louise Hewitt
Commenting on Andy Budd’s
“The X-factorisation of the web”
http://www.andybudd.com/
61. “A dogma is something that
should not to be disputed or
doubted. Most often, this means
the basic beliefs and doctrines
of a religion. What a majority of
followers of an ideology or any
kind of organization believe in
can also be a dogma.”
Wikipedia
94. “Design thinking? Do you mean
common sense? I don’t need
someone to teach me how to
brainstorm - every process is
designed - it’s just pretentious”
Luke Johnson
From recent Design Business Association event Author of ‘Start It
Up’, and business brains behind Pizza Express, Strada, Giraffe
98. Open source and Open web is
not the only way
Dev friends influencing us
Proprietary wins most of time
Business doesn’t care
We shouldn’t care that much
99. There is more to Agile UX
than Sprint 0s and Sprints
ahead
100. There is more to Agile UX
than Sprint 0s and Sprints
ahead
This is only one aspect
Doesn’t always work
Need to work in dev sprint
102. Responsive design is an old
argument in new clothes
Fixed vs. fluid/liquid
Separate accessible sites
Technology changes rapidly
Sometimes appropriate
110. But most are confused
about what UX actually is
111. User interface?
Wireframes? Visual design?
?!*&%!?
Usability?
The people we work with
are even more confused
112. I ask a tricky question in
interviews
Are you more UX or UI?
113. I also get people to map
themselves
What shape are you?
114. ExS IxD
Experience Interaction
Strategy Design
UR IA
User Information
Research Architecture
4 key disciplines of User Experience
115. Industrial design
Design Device
strategy interface
design
ExS IxD
Business Software
Marketing, strategy design
HCI
consulting Market Web
research design
UR IA
Design Library
research science
Psychology
116. ExS IxD
Experience Interaction
Strategy Design
UR IA
User Information
Research Architecture
Insight and big picture
117. ExS IxD
Experience Interaction
Strategy Design
UR IA
User Information
Research Architecture
User Interface Craft
118. ExS IxD
Experience Interaction
Strategy Design
UR IA
User Information
Research Architecture
Conceptual, design, feel
119. ExS IxD
Experience Interaction
Strategy Design
UR IA
User Information
Research Architecture
Analysis, rigour, logic
120.
121.
122.
123. Truth No. 5
Social
Most UX people don’t
articulate what they do
and how they are
different from others
124. Dare no. 4
I dare you to...
Map your shape using
the framework, and
show where YOU want
to grow and develop
125. Industrial design
Design Device
strategy interface
design
ExS IxD
Business Software
Marketing, strategy design
HCI
consulting Market Web
research design
UR IA
Design Library
research science
Psychology
126. Industrial design
Design Device
strategy interface
design
ExS IxD
Business Business Software
strategy design
consulting, HCI
Market Web
Marketing research design
UR IA
Design Library
research science
Psychology
127. We need to focus,
because the term
UX dilutes us
163. UX is like a set of religions
- Evangelise beliefs + dogma
- Criticise non-believers
- Promote godly practice
- Conferences, our churches
- Sell on faith, not proof
164. UCD is our hammer, and
every project is a thumb
167. “In 1965 when we were
starting Pizza Express,
customers wanted chips with
pizza. We had the vision and
we guided the customer”
Luke Johnson
From recent Design Business Association event Author of ‘Start It
Up’, and business brains behind Pizza Express, Strada, Giraffe
168. “Best source of innovation
are ideas from staff and from
branch managers, not
customers”
Luke Johnson
From recent Design Business Association event Author of ‘Start It
Up’, and business brains behind Pizza Express, Strada, Giraffe
169. UCD is a way of
mitigating risk and
increasing chance of
success
170. We try to invest so
much time in research,
that we don’t spend
enough time designing
171. And we don’t always
respect the leaps that
can be made from
creative thought
173. Not enough Lots in selling
Too much
investment in it and glossing
investment
crafting the over the
here
solution cracks
Launch
Research Design & Marketing &
& strategy development advertising
How my Industrial
Designer friend sees it
174. Heavy
Less devotion
investment in
to the solution
research and
crafting
strategy
Little to no
marketing /
advertising
Launch
Research Design Marketing &
& strategy & dev advertising
How purist UX people
might want it
175. Little to no Rapid Lots of
research & design & marketing and
strategy development advertising
Research
& strategy
Design Marketing & Launch
& dev advertising
How marketing and
business people want it
176. Rapid, low Lots of design by making Slightly less
friction marketing
research because the
and product is so
strategy good
Launch
Research Design Mkting &
& strategy & dev advertising
How I prefer it
185. “Strategy. It’s not big and
it’s not clever.”
Jon Hughes
VP at Cognizant Technology Solutions. Inspiration for me when I worked at PA
Consulting, a management consultancy. He was a partner there at the time.
186. “But, it’s fucking hard to
do well”
Jon Hughes
VP at Cognizant Technology Solutions. Inspiration for me when I worked at PA
Consulting, a management consultancy. He was a partner there at the time.
188. “ 4 types of strategy:
- No strategy
- Unclear strategy
- Bad strategy
- Good strategy”
Someone in UX Lisbon
In Leisa Reichelt’s UX Strategy workshop
204. “A lot of people in our industry haven’t
had very diverse experiences. So they
don’t have enough dots to connect, and
they end up with very linear solutions
without a broad perspective on the
problem. The broader one’s
understanding of the human experience,
the better design we will have.”
Steve Jobs
In an interview for Wired, February 1996
205. We need to focus
ourselves to save our
bubble from bursting
206. “It is not the strongest of the
species that survive, nor the
most intelligent, but the one
most adaptable to change”
Clarence Darrow (often attributed to Darwin)
Amercian Defense lawyer, defending the education of Darwin’s drawings
207. We need to have more
opinions and share them
with the world
208. “The great thing about
having an opinion is that
you can change it”
Simon Manchipp
Creative Director & co-founder at progressive brand consultancy SomeOne
209. Dare no. 9
I dare you to...
Share your opinions
on UX and this talk
with the rest of the
conference
210. Dares
Don’t tweet soundbites
Critique conference talks
Call bullshit on celebrity UX rockstars
Map your UX shape and focus your future
Get into the heads of others
Try more designing, less researching
Commit to strategy, or focus on UX
Share opinions & be prepared to change