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B2B
WHAT ARE WE GOING TO SEE?
TRENDS and HISTORICAL CONTEXT
iBP and MARKET OPPORTUNITY
PLAN of ACTION
HISTORICAL
TRENDS
2011
2012
2014
2013
$3,254,021.87
$3,933,142.92
$3,960,492.95
$3,988,216.40*
20.9%
INTRODUCTION
*Forecasted sales based on existing data
$700,000.00
$600,000.00
$500,000.00
$400,000.00
$300,000.00
$200,000.00
$100,000.00
2011 2012 2013 2014
$185,015
$504,709
$538,985
$575,097*
PRO SERIES SALES
HISTORICAL
TRENDS
2011
2012
2014
2013
$3,254,021.87
$3,933,142.92
$3,960,492.95
$3,988,216.40*
20.9%
0.7%
0.6%
*Forecasted sales based on existing data
2011
2012
2013
2014
9.93%
9.77%
9.71%
*8.45%
% OF B2B SALES
55
percent
of Dell’s annual revenue
29
percent
Of HP’s annual revenue
MARKET OPPORTUNITY
SWOT
ANALYSIS
trengthsS
W
O
T
eaknesses
pportunity
hreats
- Customizable systems
- Existing customer base
- List of potential leads
- Lack of extensive prod. line
- Lack of product support and
sales team for B2B
- B2B market is robust with steady
growth despite declining PC market
- Growing our existing B2B revenue
share and customers
- Rise of other market offerings like
tablets and Chromebooks
- Growing B2B PC market share of other
companies
B2B
{ Currently represents 9% of our total sales }
BUT
{ We can possibly grow it to 20% of our total sales }
HOW?
91%
9%
85%
15%
80%
20%
PRESENT 2-3 YEARS 5 YEARS
B2C
B2B
SHORT-TERM
ACTIONS
MEDIUM-TERM
ACTIONS
LONG-TERM
ACTIONS
WHAT’S OUR NEXT STEP?
PLAN OF
ACTION
ACTION PLAN
OUTLINE
SHORT
MEDIUM
LONG
WEBSITE
SALES
PROD. SUPPORT
ENGINEERING
SHORT-TERM
ACTION
WEBSITE
SALES
PROD. SUPPORT
ENGINEERING
B2B LANDING PAGE
“I am a graphic designer and can
never find a off the shelf computer that
is configured properly for my work.”
Asignco Custom Signs
3/23/2014
“I have a business and we only use
iBuyPower computers. We are very
satisfied.”
KANE GeoTech, Inc.
3/19/2014
“You offer a wide variety of options to
build a system that is extremely
powerful for our needs at pricing that is
equal or better than Dell or HP
can offer. ”
72 Express, Inc.
12/02/2011
“I’m a full time game developer, but
I don’t have any time to build a PC.
I’m thrilled that iBP provides machines
the way I want them while bigger
companies like DELL and HP limit my
options.”
Zynga
8/22/2012
SHORT-TERM
ACTION
WEBSITE
SALES
PROD. SUPPORT
ENGINEERING
B2B LANDING PAGE ENTERPRISE EMAIL
MANAGING EMAIL
NONE
MINIMAL - B2B ORIENTED
CHASIS
MEDIUM-TERM
ACTION
WEBSITE
SALES
PROD. SUPPORT
ENGINEERING
2-3 INDUSTRY
SPECIFIC PAGES
MEDIUM-TERM
ACTION
WEBSITE
SALES
PROD. SUPPORT
ENGINEERING
2-3 INDUSTRY
SPECIFIC PAGES Case Studies
CASE STUDY
COMPANY
OVERVIEW
HOW WE
HELPED
THEM
PRODUCTS
QUOTES AND SUMMARY
SKU’S AND BRIEF DESCRIP.LOGO AND WHAT THEY DO
EXAMPLE
MEDIUM-TERM
ACTION
WEBSITE
SALES
PROD. SUPPORT
ENGINEERING
2-3 INUDSTRY
SPECIFIC PAGES Case Studies
FOLLOW-UP ON
EXISTING
CUSTOMERS
PRODUCT
DEVELOPMENT
Top 1% to 2% of
Overall Orders
B2B SPECIALIST
Limited Custom
Solutions
Limited Dedicated
Prod. Lines
DEDICATED PRODUCT LINES
LONG-TERM
ACTION
WEBSITE
SALES
7-8 INDUSTRY
SPECIFIC PAGES
Specific Case Studies
DEDICATED
SALES TEAM
Outbound Calling
5+ YEARS
In-Depth Testimonials
Video Content
Trade Shows Presence
LONG-TERM
ACTION
PROD. SUPPORT
ENGINEERING
LIVE SUPPORT
B2B Specialist to
Customer Locations
COMPREHENSIVE
PRODUCT
SOLUTIONS
Comprehensive
Custom Solutions
5+ YEARS
Live Support Network
Comprehensive Prod.
LinesServers, Blade Servers, Etc.
SUMMARY
SHORT-TERM
ACTIONS that can be implemented now
MEDIUM-TERM
BEGIN to implement B2B specialized action items
LONG-TERM
AFTER continued growth, we can justify a larger B2B program
B2B

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