9. SWOT
ANALYSIS
trengthsS
W
O
T
eaknesses
pportunity
hreats
- Customizable systems
- Existing customer base
- List of potential leads
- Lack of extensive prod. line
- Lack of product support and
sales team for B2B
- B2B market is robust with steady
growth despite declining PC market
- Growing our existing B2B revenue
share and customers
- Rise of other market offerings like
tablets and Chromebooks
- Growing B2B PC market share of other
companies
10. B2B
{ Currently represents 9% of our total sales }
BUT
{ We can possibly grow it to 20% of our total sales }
HOW?
17. “I am a graphic designer and can
never find a off the shelf computer that
is configured properly for my work.”
Asignco Custom Signs
3/23/2014
“I have a business and we only use
iBuyPower computers. We are very
satisfied.”
KANE GeoTech, Inc.
3/19/2014
“You offer a wide variety of options to
build a system that is extremely
powerful for our needs at pricing that is
equal or better than Dell or HP
can offer. ”
72 Express, Inc.
12/02/2011
“I’m a full time game developer, but
I don’t have any time to build a PC.
I’m thrilled that iBP provides machines
the way I want them while bigger
companies like DELL and HP limit my
options.”
Zynga
8/22/2012
29. LONG-TERM
ACTION
PROD. SUPPORT
ENGINEERING
LIVE SUPPORT
B2B Specialist to
Customer Locations
COMPREHENSIVE
PRODUCT
SOLUTIONS
Comprehensive
Custom Solutions
5+ YEARS
Live Support Network
Comprehensive Prod.
LinesServers, Blade Servers, Etc.
30. SUMMARY
SHORT-TERM
ACTIONS that can be implemented now
MEDIUM-TERM
BEGIN to implement B2B specialized action items
LONG-TERM
AFTER continued growth, we can justify a larger B2B program